or


[10/07/09 - 11:17 PM]
The 10 Things You Need to Know About the New Season: #8 - You Are Not the Average TV Viewer
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

8. If you are reading this, you probably are not the average TV viewer.

You've probably heard or made this argument before: everybody I know watches show X, there's thousands of web sites devoted to X and X is always a bestseller on iTunes and/or Amazon, so Nielsen must not be counting viewership correctly. Or the converse: I don't know anybody that watches show Y, there's very few web sites devoted to Y and Y is never a bestseller on iTunes and/or Amazon, so Nielsen must not be counting viewership correctly.

There's a big problem with these types of assumptions. First and foremost, you are probably not the average TV viewer. The overwhelming majority of TV viewers do not own a DVR, do not watch shows online and do not purchase TV shows on DVD and/or download TV shows. I'm guessing if you are reading this, at least one of those habits applies to you and the aforementioned "everybody you know."

Consider the following numbers*:

97% of all DVD sales are for movies, not TV shows.

85% of TV households do not watch TV shows online.

67% of TV households do not own a DVR.

69% of all DVD rentals are done at stores, not online or via subscription services.

Still feeling like the average TV viewer? Furthermore, a quick glance at the 2000 Census data will tell you that your demographic is actually a lot smaller than you think. Factoring in age, race, relationship and housing occupancy, only 1,867,736 of America's 281,421,906 people fit into my profile. That's not even close to 1%. So knowing that, should I expect the rest of America's viewing habits to fit me and my group of friends? Absolutely not.

All in all, whether we like it or not, you and I are anything but the typical TV viewer. So the next time you hear someone say - everybody I know watches show Z, I don't care what the Nielsens say - that "everybody" is a lot smaller pool than they think.

TOMORROW: Oh those pesky Nielsens.

* All numbers are taken from "The Battle for the American Couch Potato: New Challenges & Opportunities in the Content Market" by the Convergence Consulting Group.





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/17/18 - 08:42 AM]
Saturday's Broadcast Ratings: "Jurassic Park" Tops Adults 18-49 for NBC
The Peacock's telecast of the 1993 film leads the night in demos.

[06/16/18 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
Said duo edges a low key evening among adults 18-49.

[06/15/18 - 11:26 PM]
Development Update: Friday, June 15
Updates include: Viceland's "Desus & Mero," Comedy Central's "The Opposition with Jordan Klepper" to end; The CW's "The Flash," "Supergirl" add regulars; and Matt Barr to lead "Blood & Treasure" for CBS.

[06/15/18 - 02:26 PM]
E!'s "Total Bellas" Hits Series High in All Key Demos Pulling in Over 1 Million Total Viewers Pacing Toward Its Biggest Season Yet
E! further spins the numbers for Sunday, June 10.

[06/15/18 - 01:31 PM]
"Lucifer" Fans, Rejoice: Netflix Has Picked Up the Show Up for a Fourth Season!
The streaming service broke the news via social media this afternoon.

[06/15/18 - 12:43 PM]
BYUtv to Debut Two Family Oriented Cooking Shows on June 19, "Best Cake Wins" and "Donna Hay - Basics to Brilliance Kids"
"Best Cake Wins" is a fun and friendly baking competition series designed to make a child's most desired birthday cake a reality.

[06/15/18 - 10:04 AM]
Apple Announces Multi-Year Partnership with Oprah Winfrey
Winfrey's projects will be released as part of a lineup of original content from Apple.

[06/15/18 - 09:55 AM]
Giuliana Rancic Returns as Co-Host of "E! News" Beginning September 4th
Rancic, who has been part of the E! family since 2002 when she first joined as correspondent at "E! News," co-anchored the program from 2005-2015.

[06/15/18 - 09:03 AM]
Video: Enter a New Reality When "Kiss Me First" Launches on Netflix June 29 - Trailer Debut
Netflix's YA drama series follows a young woman who recently lost her mother and has been left adrift in London.

[06/15/18 - 08:41 AM]
HBO Wraps Production on Comedy Special Starring Drew Michael, Directed by Jerrod Carmichael
Shot in Los Angeles last month, the special will debut on the network later this year.

[06/15/18 - 08:23 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers with Repeat Lineup
The Eye also shares the adults 18-49 with ABC and FOX.

[06/14/18 - 11:42 PM]
Development Update: Thursday, June 14
Updates include: "Star Trek: Discovery" makes another showrunner change; Leah Remini to star in multi-camera pilot for FOX; and Peter Outerbridge tapped for Netflix's "V-Wars."

[06/14/18 - 12:30 PM]
Netflix Teaming with Eddie Murphy on "Dolemite Is My Name!"
Wesley Snipes, Mike Epps, Craig Robinson, Tituss Burgess and Da'Vine Joy Randolph also star in the film.

[06/14/18 - 11:47 AM]
Showtime(R) Orders "Black Monday" to Series
Don Cheadle, Andrew Rannells and Regina Hall star in the project, formerly known as "Ball Street," from creators David Caspe and Jordan Cahan.

[06/14/18 - 11:32 AM]
Three-Time Emmy(R) Award Winner Jean Smart Joins Cast of Bravo Media's "Dirty John"
Smart will join Connie Britton and Eric Bana in the scripted anthology series based on the articles and breakout true crime podcast of the same name from Los Angeles Times reporter Christopher Goffard.