[10/07/09 - 11:17 PM]
The 10 Things You Need to Know About the New Season: #8 - You Are Not the Average TV Viewer
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

8. If you are reading this, you probably are not the average TV viewer.

You've probably heard or made this argument before: everybody I know watches show X, there's thousands of web sites devoted to X and X is always a bestseller on iTunes and/or Amazon, so Nielsen must not be counting viewership correctly. Or the converse: I don't know anybody that watches show Y, there's very few web sites devoted to Y and Y is never a bestseller on iTunes and/or Amazon, so Nielsen must not be counting viewership correctly.

There's a big problem with these types of assumptions. First and foremost, you are probably not the average TV viewer. The overwhelming majority of TV viewers do not own a DVR, do not watch shows online and do not purchase TV shows on DVD and/or download TV shows. I'm guessing if you are reading this, at least one of those habits applies to you and the aforementioned "everybody you know."

Consider the following numbers*:

97% of all DVD sales are for movies, not TV shows.

85% of TV households do not watch TV shows online.

67% of TV households do not own a DVR.

69% of all DVD rentals are done at stores, not online or via subscription services.

Still feeling like the average TV viewer? Furthermore, a quick glance at the 2000 Census data will tell you that your demographic is actually a lot smaller than you think. Factoring in age, race, relationship and housing occupancy, only 1,867,736 of America's 281,421,906 people fit into my profile. That's not even close to 1%. So knowing that, should I expect the rest of America's viewing habits to fit me and my group of friends? Absolutely not.

All in all, whether we like it or not, you and I are anything but the typical TV viewer. So the next time you hear someone say - everybody I know watches show Z, I don't care what the Nielsens say - that "everybody" is a lot smaller pool than they think.

TOMORROW: Oh those pesky Nielsens.

* All numbers are taken from "The Battle for the American Couch Potato: New Challenges & Opportunities in the Content Market" by the Convergence Consulting Group.

  [october 2009]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.