or


[10/14/09 - 10:55 AM]
The CW and CBS Mobile Announce the Launch of Two New CW Apps for Iphone and Ipod Touch
"CW City Wize" is a mobile city guide while "CWTV" gives CW fans direct access to video clips of all CW programming.

[via press release from The CW]

THE CW AND CBS MOBILE ANNOUNCE THE LAUNCH OF TWO NEW CW APPS FOR iPHONE AND iPOD TOUCH

"CW City Wize" Mobile Guide Helps Fans Find Hot Spots and Locations Seen on Hit Series GOSSIP GIRL, 90210 and the All-New MELROSE PLACE

"CWTV" Application Delivers Direct Mobile Access to Video Clips of All CW Shows Including Previews, Recaps, Cast Interviews and Behind-The-Scenes Footage

BURBANK and SAN FRANCISCO, October 14, 2009 � The CW Network and CBS Mobile today announced the launch of two new CW applications on the iTunes App Store that allow users to watch short-form videos and engage with their favorite CW shows and characters.

The "CW City Wize" application, sponsored by Target, is a mobile city guide that provides CW fans with maps that highlight actual locations seen or talked about on The CW's hit shows Gossip Girl, 90210 and the all-new Melrose Place. Various locales displayed on the app will also feature video clips from these three respective shows. In addition, viewers can map locations and read reviews of favorite hot spots � restaurants, bars, clubs, hotels and shopping � within the cities where the shows take place: New York City, Beverly Hills and Hollywood.

The "CWTV" application gives CW fans direct access to video clips of all CW programming, including previews, recaps, interviews with the cast, and behind-the-scenes footage of popular CW shows. Fans can also link out to iTunes to purchase full length episodes of Gossip Girl, 90210, Melrose Place, The Vampire Diaries, One Tree Hill, America's Next Top Model, Supernatural, and Smallville.

"The CW is proud to have some of the most passionate fans in all of television, and we're thrilled to offer them an imaginative way to further immerse themselves into the world of their favorite shows, wherever and however they want with our new 'CW City Wize' and 'CWTV' apps," said Rick Haskins, Executive Vice President of Marketing and Brand Strategy, The CW Network. "These fun and engaging mobile offerings allow us to further extend The CW brand into this vibrant platform and also enhance the TV experience for the fans of our shows."

"We are excited to deliver CW fans innovative new ways to get engaged with hit shows like Gossip Girl and Melrose Place � much the way sports fans do through their fantasy teams," said Randy Ahn, VP, Entertainment & Sports, CBS Mobile. "With the City Wize app, fans can literally walk in the steps of their favorite characters � visit the hottest restaurants, shop at the trendiest stores and view the actual locations where scenes from hit CW shows were taped. Fans also get unique access to CW programming thorough the CWTV app, including an extensive photo gallery, detailed searches, and schedules for their favorite shows, all through their iPhone or iPod touch."

The "CW City Wize" application includes these features:

� Mapping: Users from across the U.S. can access maps displaying actual locations where scenes from specific CW shows are shot, and several locales will feature accompanying video clips from the show. Locations are updated as each new episodes airs.

� Hot Spots: Maps include a list of the top restaurants, bars, clubs, hotels and shopping in the featured areas. Additionally, specific hot spot locations offer "perks" or special offerings�including anything from 10% off a meal to a free dessert.

� Database of High End Locations and Reviews: The application features an extensive database of high-end locations, full reviews and information which can be filtered by category.

� Bookmark Feature: For CW fans planning on visiting New York City, Beverly Hills or Hollywood, the bookmark feature stores saved locations to visit during their trip.

The "CWTV" application includes these features:

� Clips of All CW Shows: The "CWTV" application delivers video clips of all current CW programming, including previews, recaps, and behind-the-scenes footage of popular CW shows. Users can also dig deeper into their favorite shows through full photo galleries featuring cast members and scenes, and interviews with the cast, directly from their iPhone and iPod touch.

� CWTV Schedule: The CWTV schedule provides up-to-the-minute air times and dates for all CW programming. Users can also keep track of their favorite CW shows through episode summaries and details of each episode's air-date.

� Create a Customized "Feed": Users are able to create a custom video feed based on their favorite CW content.

� Share with Friends: The "CWTV" application makes it easy to share videos and photos with others.

� Purchase Full Length Episodes from iTunes: Fans can also link out to iTunes to purchase full length episodes of Gossip Girl, 90210, Melrose Place, The Vampire Diaries, One Tree Hill, America's Next Top Model, Supernatural and Smallville.

The "CW City Wize" and "CWTV" applications are now available for free from the iTunes App Store on iPhone and iPod touch.

CBS Mobile partnered with BlackBook Media Corp. to develop the CW City Wize application and Rhythm NewMedia to develop the CWTV application.

About The CW

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America's fifth broadcast network and the only network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup that runs Monday through Friday; a two-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 25 hours of programming a week over six days. The network's primetime schedule includes such popular series as "America's Next Top Model," "Gossip Girl," "90210," "One Tree Hill," "Supernatural" and "Smallville," as well as new series "Melrose Place" and "The Vampire Diaries."

About CBS Mobile

CBS Mobile, a unit of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies. CBS Corporation is the parent company of CBS Interactive Inc.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, it is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.





  [october 2009]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)









[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.