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NBC SPORTS' "COAST 2 COAST TUESDAY" HIGHLIGHTED BY CELTICS-76ERS DELIVERS NBA'S LARGEST PRE-CHRISTMAS, NON-NBA TIP-OFF TUESDAY AUDIENCE EVER
Celtics-76ers and Thunder-Trail Blazers Coast 2 Coast Tuesday Averages a Total Audience Delivery of 4.4 Million Viewers on NBC and Peacock, Up 69% vs. Last Year's C2CT Season Average
Coast 2 Coast Tuesday Peaked with 4.7 Million Viewers
STAMFORD, Conn. - Nov. 12, 2026 - NBC Sports' Coast 2 Coast Tuesday featuring Celtics-76ers and Thunder-Trail Blazers on November 10 averaged a Total Audience Delivery of 4.4 million viewers on NBC and Peacock, the largest NBA Tuesday audience ever for games played before Christmas and excluding "NBA Tip-Off" games according to official Nielsen Big Data + Panel and digital data from Adobe Analytics.
Up 69% from last year's Coast 2 Coast Tuesday season average, this week's edition was highlighted by 2024 NBA Finals MVP Jaylen Brown facing Boston, his former team, for the first time since being traded in the offseason to Philadelphia. Viewership peaked at 4.7 million from 8:45-9:00 p.m. ET during Boston-Philadelphia. Boston's Paul George, who played on the 76ers from 2024-2026 and part of the same trade as Brown, scored 36 points to lead the Celtics to a 123-101 victory over LeBron James, Tyrese Maxey and the Philadelphia 76ers in the opening game. Following Boston-Philadelphia, Damian Lillard and Deni Avdija scored 25 and 24 points, respectively, to lead the Portland Trail Blazers over Shai Gilgeous-Alexander and the Oklahoma City Thunder 123-103.
Coast 2 Coast Tuesday's viewership surpassed Lakers-Bulls on December 17, 1996, when Michael Jordan, Scottie Pippen and the Chicago Bulls defeated Shaquille O'Neal, Kobe Bryant and the Los Angeles Lakers 129-123 in overtime (3.9 million viewers on TNT). It was the first time Bryant, a rookie, played against Jordan's Bulls.
So far this season, NBC Sports' primetime NBA coverage is averaging a Total Audience Delivery of 5.2 million viewers, up 37% versus last year's comparable coverage.
--NBC SPORTS--
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