or


[10/15/09 - 07:17 AM]
NBC Universal and Anheuser-Busch Announce Ground-Breaking Advertising Partnership with NBC's 'Saturday Night Live'
This is the first time in the history of "SNL" that a single advertiser has purchased all of the show's national advertising time.

[via press release from NBC]

NBC UNIVERSAL AND ANHEUSER-BUSCH ANNOUNCE GROUND-BREAKING ADVERTISING PARTNERSHIP WITH NBC'S 'SATURDAY NIGHT LIVE'

Anheuser-Busch Selects the Legendary Late Night Show to Launch its Latest Brand Bud Light Golden Wheat

Sponsorship Includes Never-Before-Aired "SNL" Footage

NEW YORK -- October 15, 2009 -- NBC Universal and Anheuser-Busch announced a comprehensive sponsorship in which Bud Light Golden Wheat will be the exclusive sponsor of the legendary late night show "Saturday Night Live" on Saturday, October 17, purchasing all network commercial time within the broadcast. The sponsorship will have several unique components featuring "Backstage with Bud Light Golden Wheat," a series of never-before-aired clips from "SNL" throughout the years. This is the first time in the history of "SNL"'s 35 seasons that a single advertiser has purchased all of the show's national advertising time.

As part of the promotion, "SNL" will feature highlights from "SNL" viewing parties that will be hosted by Bud Light Golden Wheat across the country on October 17.

The sponsorship is part of Anheuser-Busch's overall campaign to launch its new brand, Bud Light Golden Wheat, which hit store shelves nationwide on October 5.

"Anheuser-Busch has supported 'Saturday Night Live' since the early days of the show. We are very happy Bud Light Golden Wheat has chosen SNL for this event," said Lorne Michaels, Executive Producer, "Saturday Night Live."

"This first-of-a-kind sponsorship of 'Saturday Night Live' by Bud Light Golden Wheat perfectly illustrates the kind of deal we mean when we talk about wanting to innovate with our clients," said Mike Pilot, President, NBC Universal Ad Sales. "We are thrilled to be able to offer this opportunity - that includes such a compelling mix of exclusive content - to a company such as Anheuser-Busch."

"We were looking for a unique way to highlight Bud Light Golden Wheat's launch and the opportunity to integrate the brand into 'Saturday Night Live' was one too good to pass up," said Keith Levy, vice president, marketing, Anheuser-Busch, Inc. "During the episode, we are able to incorporate Bud Light Golden Wheat authentically as part of the show's content, offer at-home viewers unprecedented backstage access during regular commercial slots and, at the same time, generate talk value among contemporary adult beer drinkers."

Bud Light Golden Wheat marks the third brand extension under the Bud Light name, offering light beer drinkers options suitable for diverse palates and drinking occasions with the quality - and drinkability - they expect from the world's best-selling light beer.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About Anheuser-Busch:

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. Anheuser Busch is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.





  [october 2009]  
S
M
T
W
T
F
S
    


· SATURDAY NIGHT LIVE (NBC)









[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/18/14 - 08:06 AM]
Celebrities, Renovating Families and Fixer-Uppers Take Center Stage in Nine New Series on HGTV
Among the network's latest additions: "Genevieve's Renovation," "Sold on the Spot" and "The Brothers Big Reno Project."

[04/18/14 - 07:45 AM]
Ed Stafford Returns to Discovery in All-New Epic Series, "Marooned" Premiering Wednesday, April 23 at 10PM ET/PT
Ed strive to prove to himself that he can tackle the challenges of any environment, once again with nothing except his camera - and find everything he needs to not just survive, but thrive in some of the world's toughest environments.

[04/17/14 - 09:31 PM]
"American Idol" Voting Results for April 17
Next week, on Wednesday, April 23, the Top Six get a little bit country and a little bit rock and roll as they perform two songs each - one country and one rock!