or


[10/15/09 - 07:17 AM]
NBC Universal and Anheuser-Busch Announce Ground-Breaking Advertising Partnership with NBC's 'Saturday Night Live'
This is the first time in the history of "SNL" that a single advertiser has purchased all of the show's national advertising time.

[via press release from NBC]

NBC UNIVERSAL AND ANHEUSER-BUSCH ANNOUNCE GROUND-BREAKING ADVERTISING PARTNERSHIP WITH NBC'S 'SATURDAY NIGHT LIVE'

Anheuser-Busch Selects the Legendary Late Night Show to Launch its Latest Brand Bud Light Golden Wheat

Sponsorship Includes Never-Before-Aired "SNL" Footage

NEW YORK -- October 15, 2009 -- NBC Universal and Anheuser-Busch announced a comprehensive sponsorship in which Bud Light Golden Wheat will be the exclusive sponsor of the legendary late night show "Saturday Night Live" on Saturday, October 17, purchasing all network commercial time within the broadcast. The sponsorship will have several unique components featuring "Backstage with Bud Light Golden Wheat," a series of never-before-aired clips from "SNL" throughout the years. This is the first time in the history of "SNL"'s 35 seasons that a single advertiser has purchased all of the show's national advertising time.

As part of the promotion, "SNL" will feature highlights from "SNL" viewing parties that will be hosted by Bud Light Golden Wheat across the country on October 17.

The sponsorship is part of Anheuser-Busch's overall campaign to launch its new brand, Bud Light Golden Wheat, which hit store shelves nationwide on October 5.

"Anheuser-Busch has supported 'Saturday Night Live' since the early days of the show. We are very happy Bud Light Golden Wheat has chosen SNL for this event," said Lorne Michaels, Executive Producer, "Saturday Night Live."

"This first-of-a-kind sponsorship of 'Saturday Night Live' by Bud Light Golden Wheat perfectly illustrates the kind of deal we mean when we talk about wanting to innovate with our clients," said Mike Pilot, President, NBC Universal Ad Sales. "We are thrilled to be able to offer this opportunity - that includes such a compelling mix of exclusive content - to a company such as Anheuser-Busch."

"We were looking for a unique way to highlight Bud Light Golden Wheat's launch and the opportunity to integrate the brand into 'Saturday Night Live' was one too good to pass up," said Keith Levy, vice president, marketing, Anheuser-Busch, Inc. "During the episode, we are able to incorporate Bud Light Golden Wheat authentically as part of the show's content, offer at-home viewers unprecedented backstage access during regular commercial slots and, at the same time, generate talk value among contemporary adult beer drinkers."

Bud Light Golden Wheat marks the third brand extension under the Bud Light name, offering light beer drinkers options suitable for diverse palates and drinking occasions with the quality - and drinkability - they expect from the world's best-selling light beer.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About Anheuser-Busch:

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. Anheuser Busch is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.





  [october 2009]  
S
M
T
W
T
F
S
    


· SATURDAY NIGHT LIVE (NBC)





[05/05/16 - 03:07 PM]
CBS Moves Up "New I Love Lucy Superstar Special" to Friday, May 20
The network's latest newly-colorized special was originally slated for Sunday, May 22 at 8:00/7:00c.

[05/05/16 - 02:44 PM]
BBC America's First Major Natural History Co-Production "The Hunt" Premieres Sunday, July 3
Narrated by famed naturalist Sir David Attenborough, the new series comes from multi-Emmy(R)-winning executive producer Alastair Fothergill and series producer Huw Cordey.

[05/05/16 - 01:15 PM]
Eden Brolin Cast in Recurring Role in Freeform's New Original Drama Series "Beyond"
Brolin will recur as Charlie, a cool and confident young woman with a tough exterior, and who has a special gift that gets her into trouble.

[05/05/16 - 12:25 PM]
TV One Honors Memorable Moms with "Love My Momma Month of May"
Highlights include the premiere of its latest original movie, "Chasing Waterfalls."

[05/05/16 - 12:00 PM]
Adam Bernstein to Direct Premiere of Spike's New Scripted Series "The Mist"
From TWC-Dimension Television (TV) based on the classic Stephen King novella, "The Mist" goes into production this summer and airs in 2017.

[05/05/16 - 11:58 AM]
FOX NASCAR Gains Momentum at Talladega
FOX Sports further spins the numbers for Sunday, May 1.

[05/05/16 - 11:25 AM]
Whitney Thore's Hidden Secrets Revealed on Third Season of TLC's "My Big Fat Fabulous Life"
Look for the first of nine new episodes beginning Wednesday, June 8 at 9:00/8:00c.

[05/05/16 - 11:13 AM]
FX Orders New Ryan Murphy Limited Series "Feud"
Today FX has placed an order for Murphy's latest anthology franchise, an eight-episode series that will explore the bouts and blows of epic conflicts.

[05/05/16 - 11:02 AM]
Bravo Media's "Tour Group" Returns on a New Night Beginning Tuesday, May 10 at 10PM ET/PT
The first two episodes of "Tour Group," including the preview special, are available on VOD and at BravoTV.com for viewers to catch up before episode three premieres.

[05/05/16 - 10:15 AM]
Netflix Announces "Dear White People," A New Comedy Series Based on Justin Simien's Critically-Acclaimed Indie Film
The 10-episode, 30-minute series will go into production later this year and will premiere on Netflix around the world in 2017.

[05/05/16 - 10:01 AM]
Video: Check Out the Mid-Season Trailer for MTV's "Real World: Go Big or Go Home"
After a trip to the gun range, Ceejai struggles to keep her cool when Jenna triggers painful feelings from her past.

[05/05/16 - 08:34 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Take Home Demo Crown
The network's juggernaut dips week-to-week but still leads the night by a solid margin.

[05/04/16 - 04:31 PM]
ABC Announces the Teams Competing on the "Battlebots: The Gears Awaken" Preview Special, Airing Tuesday, May 10
The epic robot-fighting tournament "BattleBots" is back for season two this summer on Thursday, June 23.

[05/04/16 - 04:00 PM]
GSN Celebrates Mother's Day with Special Mom-Themed Marathon of "Family Feud," Sunday, May 8
Each of the 10 specially selected half-hour shows features questions designed to remind viewers about the woman they love the most - their mom - on her special day.

[05/04/16 - 02:15 PM]
Seth MacFarlane to Create, Executive-Produce and Star in New Hour-Long, Live-Action Comedic Drama Series for FOX
Set 300 years in the future, the series follows the adventures of the Orville, a not-so-top-of-the-line exploratory ship in Earth's interstellar Fleet.