or


[10/15/09 - 07:17 AM]
NBC Universal and Anheuser-Busch Announce Ground-Breaking Advertising Partnership with NBC's 'Saturday Night Live'
This is the first time in the history of "SNL" that a single advertiser has purchased all of the show's national advertising time.

[via press release from NBC]

NBC UNIVERSAL AND ANHEUSER-BUSCH ANNOUNCE GROUND-BREAKING ADVERTISING PARTNERSHIP WITH NBC'S 'SATURDAY NIGHT LIVE'

Anheuser-Busch Selects the Legendary Late Night Show to Launch its Latest Brand Bud Light Golden Wheat

Sponsorship Includes Never-Before-Aired "SNL" Footage

NEW YORK -- October 15, 2009 -- NBC Universal and Anheuser-Busch announced a comprehensive sponsorship in which Bud Light Golden Wheat will be the exclusive sponsor of the legendary late night show "Saturday Night Live" on Saturday, October 17, purchasing all network commercial time within the broadcast. The sponsorship will have several unique components featuring "Backstage with Bud Light Golden Wheat," a series of never-before-aired clips from "SNL" throughout the years. This is the first time in the history of "SNL"'s 35 seasons that a single advertiser has purchased all of the show's national advertising time.

As part of the promotion, "SNL" will feature highlights from "SNL" viewing parties that will be hosted by Bud Light Golden Wheat across the country on October 17.

The sponsorship is part of Anheuser-Busch's overall campaign to launch its new brand, Bud Light Golden Wheat, which hit store shelves nationwide on October 5.

"Anheuser-Busch has supported 'Saturday Night Live' since the early days of the show. We are very happy Bud Light Golden Wheat has chosen SNL for this event," said Lorne Michaels, Executive Producer, "Saturday Night Live."

"This first-of-a-kind sponsorship of 'Saturday Night Live' by Bud Light Golden Wheat perfectly illustrates the kind of deal we mean when we talk about wanting to innovate with our clients," said Mike Pilot, President, NBC Universal Ad Sales. "We are thrilled to be able to offer this opportunity - that includes such a compelling mix of exclusive content - to a company such as Anheuser-Busch."

"We were looking for a unique way to highlight Bud Light Golden Wheat's launch and the opportunity to integrate the brand into 'Saturday Night Live' was one too good to pass up," said Keith Levy, vice president, marketing, Anheuser-Busch, Inc. "During the episode, we are able to incorporate Bud Light Golden Wheat authentically as part of the show's content, offer at-home viewers unprecedented backstage access during regular commercial slots and, at the same time, generate talk value among contemporary adult beer drinkers."

Bud Light Golden Wheat marks the third brand extension under the Bud Light name, offering light beer drinkers options suitable for diverse palates and drinking occasions with the quality - and drinkability - they expect from the world's best-selling light beer.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About Anheuser-Busch:

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. Anheuser Busch is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.





  [october 2009]  
S
M
T
W
T
F
S
    


· SATURDAY NIGHT LIVE (NBC)











[01/30/15 - 02:01 PM]
Production Has Started in New Orleans on "Zoo," CBS's New Drama Series Based on James Patterson's Bestselling Novel
The series starring James Wolk, Kristen Connolly, Billy Burke, Nora Arnezeder and Nonso Anozie will premiere in summer 2015.

[01/30/15 - 01:30 PM]
HBO Greenlights Miniseries "Lewis and Clark," Starring Casey Affleck and Matthias Schoenaerts, With Production to Begin This Summer
Edward Norton, Brad Pitt, Dede Gardner, Tom Hanks and Gary Goetzman are among the executive producers.

[01/30/15 - 01:01 PM]
Airdate of March 25 Set for "Nashville: On the Record 2," One Hour Music Special Featuring Performances by the Cast and Special Superstar Guest Reba
Direct from Nashville's world famous Grand Ole Opry House, cast members of ABC's acclaimed primetime series "Nashville" will take the stage to perform songs from the show and provide candid interviews backstage.

[01/30/15 - 11:34 AM]
ABC Family Begins Production and Announces Cast of Two Comedy Pilots: "Kevin from Work" and "Tough Cookie"
Both pilots are single-camera and are shooting in Los Angeles.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 10:30 AM]
USA Network Announces Super Bowl Spot for "Dig"
The 15-second spot will feature clips from the international production, premiering Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.

[01/30/15 - 09:06 AM]
"Rosie O'Donnell: A Heartfelt Stand Up," A Unique Hybrid of Comedy, Confession and Life-Saving Information, Debuts Feb. 14, Exclusively on HBO
Taped at the Levity Live Comedy Club inside the Palisades Center Mall in West Nyack, NY, the special showcases O'Donnell's skills as a laugh-out-loud stand-up comedian, while incorporating a vital message literally near and dear to her heart.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/30/15 - 08:16 AM]
Stephen Fry Joins BBC America This February as Host of Comedy Quiz Show "QI" and the BAFTA Film Awards
The newcomer will launch with three back-to-back episodes on Thursday, February 19 at 8:00/7:00c.

[01/30/15 - 07:30 AM]
USA Network Takes Viewers Behind-the-Scenes of the Upcoming Event Series "Dig" in an Original Half-Hour "Making-of" Special on Monday, February 23
As previously announced, the series launches on Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 07:05 AM]
Aziz Ansari Returns to Netflix with Brand New Stand-Up Comedy Special
The special will launch on Friday, March 6 at 12:01am PT in all territories where Netflix is available.

[01/30/15 - 06:01 AM]
Nominations Announced for 50th AMC Awards, Airs April 19 on CBS
The ACM Awards will be broadcast live, and as previously announced, extended by a half hour in celebration of its golden anniversary, from AT&T Stadium in Arlington, Texas.