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[10/20/09 - 06:01 AM]
Professional Matchmaker Steve Ward Returns to VH1 to Help a New Set of Women Find MR. Right
"VH1 Tough Love" will now return Sunday, November 15 at 9:00/8:00c.

[via press release from VH1]

Professional Matchmaker Steve Ward Returns to VH1 to Help a New Set of Women Find Mr. Right

"VH1 Tough Love" Is Back With a Second Installment Beginning Sunday, November 15 at 9:00 PM*

Steve and JoAnn Ward Pen New Book "Crash Course in Love" Due Out November 3

Catch a Sneak Peek of The First Episode on VH1.com Beginning Friday, November 13

SANTA MONICA, Calif., Oct. 20 -- Last season, break out hit "VH1 Tough Love" averaged 1.9 million total viewers per episode. Throughout the course of the season, professional matchmakers Steve Ward and his mother JoAnn Ward transformed the lives of eight women. Viewers tuned in regularly to witness the struggles each woman went through to find a healthy, loving relationship. This fall, VH1 along with High Noon Entertainment and Flower Films, are bringing back "VH1 Tough Love" for a second season. The latest installment will focus on a new group of unlucky-in-love women who are willing to do whatever it takes to find Mr. Right. Along the way, Steve will share his unique male perspective in attempt to reform each of their "destructive" dating habits. Catch the second season of "VH1 Tough Love" premiering on Sunday, November 15 at 9:00 PM*.

Over the course of 10, hour-long episodes, Steve will put a new set of single women through his "tough love boot camp." These ladies are attractive, successful and intelligent, but they just can't seem to figure out why they are still single. What they don't realize is they all make very typical dating mistakes that Steve will quickly help to correct. Throughout the season, Steve will also share his bold and insightful rules to help these ladies find their perfect match. In fact, Steve guarantees that if the ladies follow his rules, at the end of "tough love boot camp" they will each be prepared for a loving and lasting relationship.

"We are thrilled with the latest installment of "VH1 Tough Love" said Jeff Olde, Executive Vice President, Original Programming and Production, VH1. "The series, and Steve Ward's very unique take on dating advice, continues to speak directly to our audience in a heartfelt, straightforward and entertaining voice. The fact that over 20,000 women applied for the 8 spots on this season clearly demonstrates that Steve and JoAnn's brand of "tough love" is truly resonating with our viewers."

This season, Steve, along with help from his mom JoAnn, will tackle an array of issues using a variety of new methods. From ex-boyfriends and intimacy to communication and dressing to impress, the women will be forced to address topics outside their comfort zone. At the end of the lesson, the ladies will be sent on dates with eligible men hand-picked by Steve. Over the course of 10 weeks, viewers will see these women put to the test and hopefully come out the other side transformed. Some of the women will graduate with new found relationships while others will struggle to break their bad dating habits. Although they may not like Steve's rules, they've got to listen to his "tough love" if they want to find true love. The second season of "VH1 Tough Love" premieres on Sunday, November 15 at 9:00 PM*.

Beginning Friday, November 13 fans can catch a sneak peek of the season's first episode on VH1.com -- two days before the on-air premiere. Subsequent episodes will be available on VH1.com the morning after they air. Additional video content from "VH1 Tough Love" including extras from each episode will be available on VH1.com and on VH1 Mobile throughout the season.

On November 3, "VH1 Tough Love" fans can pick up a copy of Steve and JoAnn Ward's new book titled, "Crash Course in Love." The book is a refreshingly honest and handy resource for all women, whether they are looking for love and companionship or hoping to hold onto it. Steve and JoAnn's dating principles are organized into different stages in the relationship life cycle, from first impressions to maintaining and developing a deeper connection. Readers will learn how to flirt with a purpose, how to set up a date, when to get intimate, the best way to bounce back from rejection, and much more. Each rule will be followed by a clear and concise passage illuminating the truth of each rule, with anecdotes and other helpful information. "Crash Course in Love" is published by Pocket Books.

"VH1 Tough Love" is executive produced by Jim Berger and Pamela Healey for High Noon Entertainment, while Nancy Juvonen, Drew Barrymore, Ember Truesdell and Chris Miller executive produce for Flower Films. Richard Hall also serves as executive producer. Jeff Olde, Alex Demyanenko, Jill Holmes and Noah Pollack are executive producers for VH1.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

*All times ET/PT





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· TOUGH LOVE (VH1)









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