or


[10/22/09 - 03:42 PM]
USA Network to Debut New Original Series "White Collar" with Limited Commercials Exclusively Presented by Ford and Ketel One Vodka(R)
The partnership will also include in-show integration in the second half of the season, set to air in January.

[via press release from USA]

USA NETWORK TO DEBUT NEW ORIGINAL SERIES "WHITE COLLAR" WITH LIMITED COMMERCIALS EXCLUSIVELY PRESENTED BY FORD AND KETEL ONE VODKA�

White Collar Limited-Commercial Debut Presentation on Friday, October 23

NEW YORK, NEW YORK � October 22, 2009 � USA Network announced today that thanks to Ford Motor Company and Ketel One Vodka, viewers of USA Network will be able to watch the premiere of the new original series, WHITE COLLAR with limited commercial interruptions, on Friday, October 23 at 10/9c. WHITE COLLAR will debut with a special episode followed by 13 one-hour episodes starring Matt Bomer ("Chuck," "Tru Calling"), Tim DeKay ("Tell Me You Love Me," "Carniv�le"), Tiffani Thiessen ("What About Brian," "Fastlane") Willie Garson ("Sex and the City," "John from Cincinnati") and Natalie Morales ("The Middleman"). The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"We are delighted to collaborate with Ford and Ketel One Vodka to create integrated marketing campaigns that organically align their individual brands with the distinct characters of our new series," said McCumber.

America's most innovative car, the all-new Ford Taurus will be the exclusive auto partner for season 1 of the series with in-show integration of the 2010 Taurus, as well as the Ford Explorer. Ford will kick-off the night with an intro spot to the Limited Commercial Premiere of WHITE COLLAR. Coming out of the first segment, Ford will exclusively own the first commercial break featuring exciting creative for the "all-new Taurus from Ford," while signaling viewers that WHITE COLLAR will return in :60 seconds.

Additionally, Ketel One Vodka, a brand that stakes its reputation on its exceptional quality, will own the end of the Limited Commercial Premiere and treat viewers to a special expanded preview of the upcoming season of WHITE COLLAR. Their partnership will also include in-show integration in the second half of the season, set to air in January 2010, when "Ketel One on-the-rocks" will be established as Neal's signature drink.

Both Ford and Ketel One Vodka have found unique ways to align their brands' characteristics and personalities with those of the characters in WHITE COLLAR through USA's Character Profiles, which give viewers a closer look at key characters in the show. Ford will sponsor a Character Profile of the extremely dedicated and passionate FBI Agent Peter Burke (DeKay) who also drives the all-new Ford Taurus in the series. Ketel One Vodka will aligned with self-assured, stylish Ex-con turned FBI agent, Neal Caffrey (Bomer) for their Character Profile sponsorship. Each Character Profile will debut in an upcoming episode of WHITE COLLAR. "Peter" is set to debut on November 13 with "Neal" debuting on November 20, and both Character Profiles will continue to air through December 4.

Both Ford and Ketel One Vodka receive pre-promotional tune-ins, snipes and billboards leading up to the premiere as well as continuity within the season as part of their series partnership.

"The new Taurus, America's most innovative sedan is the perfect vehicle for the savvy character, Peter Burke," said Connie Fontaine, Brand content and Aalliances manager for Ford Motor Company. "We're excited to work with USA Network to not only introduce the Taurus to a new audience but also the premier of WHITE COLLAR."

"Ketel One Vodka is excited to present WHITE COLLAR's premiere with limited commercial interruptions and align closely with the character of Neal throughout the series," said Toby Whitmoyer, director of marketing, Ketel One vodka. "The show's stylish and sophisticated appeal makes the partnership a natural fit for Ketel One vodka."

WHITE COLLAR is about the most unlikely of partnerships between a con artist and an FBI agent. The story unfolds after charming criminal mastermind Neal Caffrey (Bomer) is caught by his nemesis, G-Man extraordinaire Peter Burke (DeKay). After escaping from a maximum-security prison to find his long-lost love, Neal is nabbed by Peter once again. Rather than returning to jail for this daring getaway, Neal suggests an alternate plan - provide expertise to assist the Feds in putting away elusive criminals in return for his freedom. WHITE COLLAR also stars Tiffani Thiessen, Willie Garson and Natalie Morales. WHITE COLLAR was created and is executive produced by Jeff Eastin ("Hawaii," "Meet the Marks") and comes from Fox Television Studios. Bronwen Hughes (USA's "BURN NOTICE," "Breaking Bad," "Forces of Nature") directed the pilot. The show is shot entirely on location in and around New York City.

The media/buying agencies are Team Detroit for Ford and MediaCom for Ketel One.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [october 2009]  
S
M
T
W
T
F
S
    


· CARNIVALE (HBO)
· CHUCK (NBC)
· FASTLANE (FOX)
· JOHN FROM CINCINNATI (HBO)
· MIDDLEMAN, THE (ABC FAMILY)
· SEX AND THE CITY (HBO)
· TELL ME YOU LOVE ME (HBO)
· TRU CALLING (FOX)
· WHAT ABOUT BRIAN (ABC)
· WHITE COLLAR (USA)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.