[10/23/09 - 06:30 AM]
USA Network Presents the "White Collar Shirt Bar" Featuring Free Custom-Fitted Shirts Courtesy of Thomas Pink
The "pop-up experience" takes place today at Rockefeller Center in New York City.

[via press release from USA]


Celebrating the effortless style of the network's newest original series WHITE COLLAR, USA and Thomas Pink offer Rockefeller Center visitors a unique taste of luxury on October 22-23

NEW YORK, NEW YORK; OCTOBER 23, 2009 � In celebration of its new original series WHITE COLLAR, USA Network has created the "White Collar Shirt Bar," a pop-up experience offering men and women complimentary shirts courtesy of Thomas Pink. Inspired by the effortless style of WHITE COLLAR's lead character Neal Caffrey, the world's most fashionable ex-con, the network and premium clothing brand created this unique opportunity to share a piece of Neal's timeless wardrobe on Thursday, October 22 and Friday, October 23 at Rockefeller Center.

From 10 AM to 6 PM on Thursday and 8 AM to 6 PM on Friday, expert Thomas Pink tailors and in-house style consultants measured and advised both men and women to select a "White Collar" shirt to reflect each visitor's personal style. During the experience, guests selected from a selection of collar, cuff and overall fit options resulting in a shirt beautifully suited to each person's individual preferences. Each "White Collar" shirt will be shipped to consumers in co-branded Thomas Pink and WHITE COLLAR packaging, courtesy of the Thomas Pink label for men and Pink Woman label for women. Domestic shipments will arrive within 10 business days, with international shipments expected to arrive shortly thereafter.

The pop-up WHITE COLLAR experience at Rockefeller Center also featured lounges, free shoeshine and complimentary coffee stations all designed to reflect Neal's luxurious lifestyle.

To help build excitement for the new original series, USA Network and Thomas Pink have extended their partnership through a variety of initiatives. On October 21 and in conjunction with Vanity Fair, USA celebrated the season premiere and signature style of WHITE COLLAR with an exclusive event at the Thomas Pink store on Madison Avenue. The invite-only affair provided guests with a fun, first-hand glimpse into the luxurious world of WHITE COLLAR, including a visit from the show's lead actors.

Thomas Pink is also offering limited-edition WHITE COLLAR collar bones as a free gift with purchase at 17 Thomas Pink stand-alone stores and outlets across the country starting on October 19. Additionally, the premium clothing retailer will provide a $1,000 Thomas Pink shopping spree prize as part of a WHITE COLLAR consumer sweepstakes. And to complete the synergy between the two brands, Thomas Pink looks will be incorporated into the wardrobe stylings for WHITE COLLAR lead characters.

WHITE COLLAR stars Matt Bomer, Tim DeKay, Tiffani Thiessen and Willie Garson in a series about the most unlikely of partnerships between a con artist and an FBI agent. Bomer stars as notorious world-class con artist and charming white collar thief Neal Caffrey, who forms a unique bond with FBI agent Peter Burke (DeKay), the same agent who once incarcerated him and now has enlisted Caffrey's help in solving the toughest white collar crimes. In other words� to solve the hardest crimes, hire the smartest criminal.

For more information about WHITE COLLAR please log on to whitecollar.usanetwork.com.

About USA Network

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the biggest hits in blockbuster films, acquired television and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming, such as MONK, BURN NOTICE, PSYCH, IN PLAIN SIGHT, LAW & ORDER: CRIMINAL INTENT, THE STARTER WIFE and WWE MONDAY NIGHT RAW, as well as the highest-rated acquired originals, including HOUSE, NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT. The award-winning USA website is located at www.usanetwork.com, which is home to the popular new casual gaming site, http://www.characterarcade.com/. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Thomas Pink

Thomas Pink is the leading international luxury shirt brand, specialising in the design and production of quality shirts and associated accessories for men and women.

Thomas Pink is part of LVMH, the world's leading luxury goods conglomerate.

Inspired by the eighteenth century heritage of Jermyn Street, Thomas Pink has successfully revived, restored and reinterpreted the quality British shirt making tradition. The brand's flagship store is located on London's Jermyn Street, befitting its position within London's sartorial elite, and has 34 stores and concessions nationwide. The company has more than 80 boutiques and concessions worldwide, operating in countries including the UK, US, France, China, Hong Kong, Mexico, Dubai, Singapore and Malaysia.

  [october 2009]  


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