or


[11/11/09 - 12:44 PM]
Spike TV Unveils 'Thad Castle for College Player of the Year' Campaign to Promote New Comedy Series
The newcomer premieres Tuesday, January 12 at 10:00/9:00c.

[via press release from Spike TV]

Spike TV Unveils 'Thad Castle for College Player of the Year' Campaign to Promote New Comedy Series

Multi-Platform Campaign to Build Brand Awareness for 'Blue Mountain State' With College Sports Fans

Campaign Includes Times Square Billboard and Video Featuring Bobby Bowden, Dan Fouts, Brian Bosworth, Mike Leach and Jerry Glanville

NEW YORK, Nov. 11 -- Spike TV unveils today an ambitious, multi-platform college football player marketing campaign for Thad Castle, star senior linebacker at the fictitious college football powerhouse team featured in the upcoming Spike TV original comedy series, "Blue Mountain State" which premieres on Tuesday, January 12, 2010.

Spike's multi-media campaign is designed to build awareness for the new weekly comedy series with rabid sports fans.

"Over the past few years, similar campaigns have become more prominent and savvy. From Joey Harrington's Nike billboard in 2001 to Tennessee's current campaign promoting defensive back Eric Berry, colleges have become more sophisticated in getting the word out about their players," says Niels Schuurmans, senior vice president of brand marketing and creative at Spike TV. "Our Thad Castle For College Football Player of the Year campaign is a perfect way for Spike to reach out and not only build awareness, but tune-in with college football and general collegiate sports fans, a target audience for Blue Mountain State."

Spike's Thad Castle For College Player of the Year campaign includes the following elements:

* A 40 x 40 billboard located in Times Square, the crossroads of the world, in the heart of New York City. The billboard creative includes a call-to-action, asking fans/viewers to text the shortcode 44686 on their mobile phones and in return receive a three-minute promotional video and a direct link to Spike's "Blue Mountain State" web site bms.spike.com.

* A three-minute viral video which includes testimonials from well-known current and former football coaches Bobby Bowden (Florida State University), Mike Leach (Texas Tech) and Jerry Glanville (Houston Oilers, Atlanta Falcons) along with former NFL player Brian Bosworth (University of Oklahoma) and former San Diego Chargers quarterback and current NFL color commentator, Dan Fouts. Here is a link to the video: http://www.spike.com/video/3286970

* A web site, bms.spike.com, that features the three minute "Thad Castle For College Player of the Year" video, in addition to general information about the series, character biographies and various photo galleries.

* A thirty second version of the Thad Castle For College Player of the Year video which will air across various dayparts on Spike TV, and will also include national run during ESPN's College Football game coverage.

* A grassroots college tour where Spike will visit 14 college campuses during the month of November, the peak college football season. Schools that Spike will visit include University of Florida, University of Tennessee, University of Georgia, University of Miami, Arizona University, USC, Florida State University and University of Iowa. On select campuses, Spike will host fraternity screenings of "Blue Mountain State" and bring its own mechanical football (a la mechanical bull) ride. All campuses visited will feature "Blue Mountain State" signage and branded cheerleaders distributing Spike merchandise including t-shirts, beer cozies, mini-footballs, posters and condoms.

About "Blue Mountain State"

"Blue Mountain State" is Spike TV's first original scripted comedy series that follows the on-and-off field antics of three freshmen as they learn to adapt to life at a fictional college football powerhouse. The series stars actor and former NFL player Ed Marinaro ("Hill Street Blues"), Emmy´┐Ż Award-winner Darin Brooks ("Blue Crush"), Sam Jones III ("ER"), Alan Richtson ("Smallville"), Romanski ("The Sarah Silverman Program") and Gabrielle Dennis ("The Game"). Thirteen half-hour episodes of "Blue Mountain State" are being produced for Spike by Brian Robbins' ("Varsity Blues," "Smallville") and Sharla Sumpter Bridgett's Varsity Pictures and Lionsgate (NYSE: LGF).

About Thad Castle

Thad Castle, portrayed by Alan Ritchson, is a Blue Mountain State senior linebacker. Castle hails from Connecticut and is a two-time consensus All-American. He set the school record for tackles in a game with 23 in 2008 but was also ejected from the same game for verbally abusing the referees. Castle has already brought one championship to Blue Mountain State as team captain and is looking to bring a few more to BMS before he's done. Castle leads the team again this year in tackles and sacks, but it's his hard partying, ridiculous self-love and seemingly indiscriminate sexual appetite that really motivates the incoming freshman...to stay as far away from him as possible.

Spike TV is available in 98 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.

Billboard & Viral Video Creative Available Upon Request





  [november 2009]  
S
M
T
W
T
F
S


· BLUE MOUNTAIN STATE (SPIKE TV)





[08/28/15 - 11:08 AM]
The Might of the Empire Grows and Fan-Favorite Clone Troopers Debut in New Episodes of "Star Wars Rebels" Season 2 Beginning Wednesday, October 14
In "Star Wars Rebels" Season Two, past lives will be revealed and the destiny of our heroes will be changed forever.

[08/28/15 - 10:40 AM]
Christina Applegate to Guest-Star on New Comedy "The Grinder"
Additional guest castings for the new series include Emmanuelle Chriqui and Nat Faxon.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/28/15 - 07:05 AM]
USA Network Stars Support No More Campaign to End Domestic Violence and Sexual Assault in Upcoming "Law & Order: Special Victims Unit" Marathon on August 30
Aaron Tveit, Gina Torres, John Cena, Mark Feuerstein, Patrick J. Adams, Rami Malek, Sarah Rafferty and Daniel Sunjata are all featured in the 11-episode stunt.

[08/28/15 - 06:17 AM]
Brooke Burke-Charvet Returns as Co-Host for the 95th Anniversary Broadcast of Miss America
She joins previously announced judges Brett Eldredge, Taya Kyle, Kevin O'Leary, Amy Purdy and Zendaya, as well as Nick Jonas who will act as the official music curator of the evening.

[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.