or


[11/11/09 - 12:44 PM]
Spike TV Unveils 'Thad Castle for College Player of the Year' Campaign to Promote New Comedy Series
The newcomer premieres Tuesday, January 12 at 10:00/9:00c.

[via press release from Spike TV]

Spike TV Unveils 'Thad Castle for College Player of the Year' Campaign to Promote New Comedy Series

Multi-Platform Campaign to Build Brand Awareness for 'Blue Mountain State' With College Sports Fans

Campaign Includes Times Square Billboard and Video Featuring Bobby Bowden, Dan Fouts, Brian Bosworth, Mike Leach and Jerry Glanville

NEW YORK, Nov. 11 -- Spike TV unveils today an ambitious, multi-platform college football player marketing campaign for Thad Castle, star senior linebacker at the fictitious college football powerhouse team featured in the upcoming Spike TV original comedy series, "Blue Mountain State" which premieres on Tuesday, January 12, 2010.

Spike's multi-media campaign is designed to build awareness for the new weekly comedy series with rabid sports fans.

"Over the past few years, similar campaigns have become more prominent and savvy. From Joey Harrington's Nike billboard in 2001 to Tennessee's current campaign promoting defensive back Eric Berry, colleges have become more sophisticated in getting the word out about their players," says Niels Schuurmans, senior vice president of brand marketing and creative at Spike TV. "Our Thad Castle For College Football Player of the Year campaign is a perfect way for Spike to reach out and not only build awareness, but tune-in with college football and general collegiate sports fans, a target audience for Blue Mountain State."

Spike's Thad Castle For College Player of the Year campaign includes the following elements:

* A 40 x 40 billboard located in Times Square, the crossroads of the world, in the heart of New York City. The billboard creative includes a call-to-action, asking fans/viewers to text the shortcode 44686 on their mobile phones and in return receive a three-minute promotional video and a direct link to Spike's "Blue Mountain State" web site bms.spike.com.

* A three-minute viral video which includes testimonials from well-known current and former football coaches Bobby Bowden (Florida State University), Mike Leach (Texas Tech) and Jerry Glanville (Houston Oilers, Atlanta Falcons) along with former NFL player Brian Bosworth (University of Oklahoma) and former San Diego Chargers quarterback and current NFL color commentator, Dan Fouts. Here is a link to the video: http://www.spike.com/video/3286970

* A web site, bms.spike.com, that features the three minute "Thad Castle For College Player of the Year" video, in addition to general information about the series, character biographies and various photo galleries.

* A thirty second version of the Thad Castle For College Player of the Year video which will air across various dayparts on Spike TV, and will also include national run during ESPN's College Football game coverage.

* A grassroots college tour where Spike will visit 14 college campuses during the month of November, the peak college football season. Schools that Spike will visit include University of Florida, University of Tennessee, University of Georgia, University of Miami, Arizona University, USC, Florida State University and University of Iowa. On select campuses, Spike will host fraternity screenings of "Blue Mountain State" and bring its own mechanical football (a la mechanical bull) ride. All campuses visited will feature "Blue Mountain State" signage and branded cheerleaders distributing Spike merchandise including t-shirts, beer cozies, mini-footballs, posters and condoms.

About "Blue Mountain State"

"Blue Mountain State" is Spike TV's first original scripted comedy series that follows the on-and-off field antics of three freshmen as they learn to adapt to life at a fictional college football powerhouse. The series stars actor and former NFL player Ed Marinaro ("Hill Street Blues"), Emmy´┐Ż Award-winner Darin Brooks ("Blue Crush"), Sam Jones III ("ER"), Alan Richtson ("Smallville"), Romanski ("The Sarah Silverman Program") and Gabrielle Dennis ("The Game"). Thirteen half-hour episodes of "Blue Mountain State" are being produced for Spike by Brian Robbins' ("Varsity Blues," "Smallville") and Sharla Sumpter Bridgett's Varsity Pictures and Lionsgate (NYSE: LGF).

About Thad Castle

Thad Castle, portrayed by Alan Ritchson, is a Blue Mountain State senior linebacker. Castle hails from Connecticut and is a two-time consensus All-American. He set the school record for tackles in a game with 23 in 2008 but was also ejected from the same game for verbally abusing the referees. Castle has already brought one championship to Blue Mountain State as team captain and is looking to bring a few more to BMS before he's done. Castle leads the team again this year in tackles and sacks, but it's his hard partying, ridiculous self-love and seemingly indiscriminate sexual appetite that really motivates the incoming freshman...to stay as far away from him as possible.

Spike TV is available in 98 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.

Billboard & Viral Video Creative Available Upon Request





  [november 2009]  
S
M
T
W
T
F
S


· BLUE MOUNTAIN STATE (SPIKE TV)





[02/21/18 - 03:50 PM]
Oxygen Media's "In Ice Cold Blood" Hosted by Ice-T Premieres Sunday, April 1 at 7PM ET/PT
The series spotlights shocking true stories involving sex, money, murder - or a fatal cocktail of all three.

[02/21/18 - 03:32 PM]
Attention Cloud 9 Shoppers: "Superstore" Renewed for a Fourth Season
"'Superstore' is one of our signature NBC comedies, and we're so pleased to be bringing it back for the 2018-19 season," Jennifer Salke said.

[02/21/18 - 02:30 PM]
"Beyond" Soars to New Season Highs with Its Best Numbers in Over 1 Year
Freeform further spins the numbers for Thursday, February 15.

[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[02/21/18 - 01:58 PM]
"America's Got Talent" Is Back for a 13th Season
Simon Cowell, Howie Mandel, Heidi Klum and Mel B are all returning as judges while Tyra Banks is also due back as the show's host.

[02/21/18 - 12:12 PM]
Hallmark Hall of Fame Original Film "The Beach House" World Premiere April 28 on Hallmark Channel
Andie MacDowell, Minka Kelly, Chad Michael Murray and Makenzie Vega stars in this timeless tale about life, love and relationships.

[02/21/18 - 11:19 AM]
Video: Jim Brockmire Takes New Orleans by Storm in "Brockmire" Season 2 Trailer
Season 2 premieres on IFC Wednesday, April 25 at 10:00/9:00c, with eight episodes airing weekly.

[02/21/18 - 09:42 AM]
Video: Trailer Debut - "Flint Town" on Netflix March 2
In the aftermath of the Flint water crisis, "Flint Town" takes an intimate look at the state of policing in America through the lens of the Flint Police Department.

[02/21/18 - 09:06 AM]
As People Around the United States Fight This Year's Influenza Virus, Discovery Shines a Light on Three Deadly Viruses and Their Potential for Catastrophic Outbreaks in "Invisible Killers"
Look for the three specials back-to-back on Thursday, March 29.

[02/21/18 - 09:04 AM]
Bravo Media's Southern Socialites Are Back When "Southern Charm" Returns for Season 5 Thursday, April 5 at 9PM ET/PT
Join the Southern socialites Craig Conover, Kathryn Dennis, Cameran Eubanks, Austen Kroll, Thomas Ravenel, and Shep Rose as they welcome a new member, Chelsea Meissner, into the group and embark on another season of living the highlife in the low country.

[02/21/18 - 09:01 AM]
2018 National Women's Soccer League Game of the Week Begins Saturday, March 24 on Lifetime
Featuring Jenn Hildreth, Aly Wagner, and Dalen Cuff, the NWSL Game of the Week on Lifetime will air Saturdays beginning at 3:30pm ET with a pregame show leading up to kickoff at 3:50pm ET.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/21/18 - 08:37 AM]
Netflix Signs New Four Picture Deal with Jay and Mark Duplass
"The Untitled Duplass Brothers Ray Romano Project," the first film on the newly struck deal, will be released later this year.

[02/21/18 - 08:10 AM]
American Political Drama Series "Madam Secretary" to Premiere on WE tv Starting Wednesday, March 7 at 7PM
Beginning the following week, Wednesday, March 14, the series will air during all-day binge-a-thons on Wednesdays from 10am-4:00am ET/PT.

[02/21/18 - 07:00 AM]
Video: Danger, Will Robinson! Netflix Releases First Look at "Lost in Space," Launching on Earth on April 13
Netflix provided NASA with access to the pilot episode, which was transmitted 12 days ago to the International Space Station for astronauts to view during their leisure time.