JESSICA ALBA, KATIE CASSIDY, SACHA BARON COHEN, JAMES DENTON, GREG GRUNBERG, ALYSON HANNIGAN, DIANE KRUGER, CORY MONTEITH, JEFF PROBST, RASCAL FLATTS, ELI ROTH, CHRISTIAN SLATER AND TAYLOR SWIFT ADDED TO STELLAR LINEUP TO ATTEND LIVE "PEOPLE'S CHOICE AWARDS 2010," WEDNESDAY, JAN. 6 ON THE CBS TELEVISION NETWORK

COBRA STARSHIP TO PERFORM AT THE AWARDS SHOW WITH SPECIAL GUEST NICOLE SCHERZINGER AWARDS SHOW TO PREMIERE EXCLUSIVE SNEAK PEEKS OF "SURVIVOR: HEROES VS. VILLAINS," "CLASH OF THE TITANS" AND "ROBIN HOOD"

Additional stars from film, TV and music including Jessica Alba, Katie Cassidy, Sacha Baron Cohen, James Denton, Greg Grunberg, Alyson Hannigan, Diane Kruger, Cory Monteith, Jeff Probst, Rascal Flatts, Eli Roth, Christian Slater and Taylor Swift are scheduled to attend PEOPLE'S CHOICE AWARDS 2010 to be broadcast live from the Nokia Theater L.A. LIVE in Los Angeles, Wednesday, Jan. 6 (9:00-11:00 PM, live ET/delayed PT) on the CBS Television Network. The show will also feature a performance by Cobra Starship with special guest Nicole Scherzinger.

In addition, PEOPLE'S CHOICE AWARDS 2010 will preview exclusive sneak peeks of the upcoming blockbusters "Clash of the Titans," starring Sam Worthington, Ralph Fiennes and Liam Neeson in the ultimate struggle for power between men and the gods, and the action adventure "Robin Hood," in which Oscar winners Russell Crowe and Cate Blanchett join acclaimed director Ridley Scott and Oscar-winning producer Brian Grazer to tell the story behind the legend. The live show will also debut an exclusive sneak peek of the much- anticipated 20th edition of "Survivor" with a broadcast of the opening minutes of "Survivor: Heroes vs. Villains," which premieres Thursday, Feb. 11 (8:00-10:00 PM ET/PT) on the CBS Television Network.

Previously announced talent from film, TV and music attending the first awards show of the year include Sandra Bullock, Colbie Caillat, Mariah Carey, Steve Carell, Jackie Chan, Chevy Chase, Kaley Cuoco, Ellen DeGeneres, Jenna Elfman, Johnny Galecki, Ginnifer Goodwin, Tim Gunn, Taraji P. Henson, Josh Holloway, LL COOL J, Hugh Jackman, Ashton Kutcher, Hugh Laurie, Taylor Lautner, George Lopez, Kellan Lutz, Kathryn Morris, Jim Parsons, Paula Patton, Ryan Reynolds, Carrie Underwood, Keith Urban, Sofia Vergara and Kate Walsh. A performance by Mary J. Blige was also previously announced.

In addition, http://www.peopleschoice.com/announces that style expert and official People's Choice Awards red carpet host, Gretta Monahan, will be asking nominees and presenters to reveal their red carpet style secrets live on the red carpet prior to the start of the awards show and live from the press room backstage. Later in the week, http://www.peopleschoice.com/will feature a red carpet style recap that will cover the best of the evening's fashions with Gretta, fellow style expert, Tim Gunn and fashion-forward blogger, Audrey McClelland, sponsored by Tide.

The People's Choice Award winners are determined by the fans, and currently the 2010 show has logged in a record-breaking 60 million plus votes. The categories of Favorite New TV Comedy and Favorite New TV Drama will remain open at http://www.peopleschoice.com/_until show night on January 6. For Comedy, fans can vote for "Accidentally On Purpose," "The Cleveland Show," "Cougartown," "Glee" and "Modern Family." For Drama, the nominees are "Flash Forward," "The Good Wife," "NCIS: LOS ANGELES," "V" and "The Vampire Diaries."

ABOUT PEOPLE'S CHOICE:

Now in its 36th year, the People's Choice Awards celebrate fan favorites in music, movies and television. The People's Choice website at http://www.peopleschoice.com/ serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture, influence entertainment and determine the nominees and winners for the annual awards show. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc., which is represented by MediaVest Worldwide, Inc., supervisors of the production. Queen Latifah is the host of PEOPLE'S CHOICE AWARDS 2010 and Mark Burnett is the Executive Producer.