A&E GREENLIGHTS DAVID HASSELHOFF REAL-LIFE DOCU-SERIES

SERIES FROM AMERICAN IDOL PRODUCERS FREMANTLEMEDIA NORTH AMERICA WILL BRING VIEWERS BEHIND-THE-SCENES WITH "THE HOFF" IN HIS ROLE AS A SINGLE DAD RAISING TWO TEENAGE DAUGHTERS WHO ASPIRE TO BE SINGERS

TEN HALF-HOUR EPISODES COMING IN 2010

New York, NY � January 20, 2010 � A&E ordered ten half-hour episodes of an untitled David Hasselhoff real-life docu- series from FremantleMedia North America, it was announced today by Robert Sharenow, Senior Vice President, Non-Fiction & Alternative Programming, A&E Network. The series, slated for 2010, will take a behind-the-scenes look into the life of "The Hoff" focusing on his multiple entertainment and business endeavors, as well as his most important role as a single dad trying to help his teenage daughters' break into the recording industry.

Listed in the Guinness Book of World Records as "The Most Watched TV Star in the World," David Hasselhoff has been on television for more than 30 years. Whether you know him from "Knight Rider," "Baywatch," or "America's Got Talent," there is no disputing the iconic status of "The Hoff." In between stints on TV, starring roles on Broadway, live performances and business ventures that have taken him worldwide, he is also a single dad, raising two teenage daughters, Taylor-Ann, 19, and Hayley, 17. Hayley, an aspiring actress, is the top model for the fashion line Torrid through her contract with Ford Models and Taylor-Ann is a communications major at the University of Arizona. Being a singer has been a dream for both girls.

"It's the dream of every parent to be able to help their children succeed," said Hasselhoff. "I told the girls that I would help them open the door when they are ready, but they would have to walk through it on their own. This is their time and I am excited to be a part of it by partnering with A&E and FremantleMedia on this new series."

The series will follow David as he steps in and out of the limelight, assumes the role of ultimate "stage dad" for his daughters as he tries to utilize his connections in order to help them break into the recording industry, and we'll find out ultimately who is running the show in "The Hoff" household.

"David Hasselhoff is an international icon known for his many roles and talents," said Sharenow. "Now for the first time he's allowing our cameras to see another side of him � as a single father raising two teenage girls � and the day-to-day drama that accompanies the rest of his larger-than-life life."

"David is a multi-talented entertainer who is equally loved and recognized in the US and around the world. He rose to stardom when �Knight Rider' and then �Baywatch' hit the screen, more recently his work as a judge on �America's Got Talent' helped the show reach #1 in the ratings for the past four seasons," said Cecile Frot-Coutaz, CEO of FremantleMedia North America. "With his new reality series, viewers will now be taken on a fascinating journey behind �The Hoff' curtain to see the man behind the myth, and the magic and mayhem that makes him an exceptional father, a consummate celebrity, and The Most Watched TV Star in the World."

The Untitled David Hasselhoff Project is produced by FremantleMedia North America for A&E Network. George Moll is executive producer, Jason Sands is co-executive producer and Jennifer Mullin is executive in charge for FremantleMedia North America. Robert Sharenow, Neil A. Cohen and Michael Morrison will serve as executive producers for A&E.

About A&E Network

A&E is "Real Life. Drama." Now reaching more than 99 million homes, A&E is television that you can't turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment; ranging from the network's original scripted series, to signature non-fiction franchises, including the Emmy-winning "Intervention," "Dog The Bounty Hunter," "Hoarders," "Paranormal State" and "Criss Angel Mindfreak," and the most successful justice shows on cable, including "The First 48" and "Manhunters." The A&E website is located at www.aetv.com.

About FremantleMedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "America's Got Talent" (NBC), "Can You Duet" (CMT), "The Chilli Project" (MTV), "Secret Girlfriend" (Comedy Central), "Let's Make A Deal" (CBS), "Family Feud" (syndicated), and the longest-running game show in television history, "The Price Is Right" (CBS).