or


[03/16/10 - 02:29 PM]
Syfy 2010 Upfront Celebrates First Anniversary of Brand Evolution Announcement
"In the past year, we've seen the positive impact and successful results of the Syfy Effect," said the network's Dave Howe.

[via press release from Syfy]

SYFY 2010 UPFRONT CELEBRATES FIRST ANNIVERSARY OF BRAND EVOLUTION ANNOUNCEMENT

"THE SYFY EFFECT" DELIVERS RESULTS FOR ADVERTISERS ATTRACTED NEW ADVERTISERS AND CATEGORIES

DOUBLE-DIGIT UPSCALE GROWTH LAUNCH OF NEW SYFY VENTURES DEALS

SYFY #2 BASIC CABLE ENTERTAINMENT NETWORK IN NUMBER OF ORIGINAL PRIME TIME HOURS

#4 IN ORIGINAL PROGRAMMING IN BOTH 18-49 AND 25-54

2010-11 IMAGINATION-DRIVEN ENTERTAINMENT INCLUDES FIRST EVER THURSDAY NIGHT REALITY BLOC

TRACY MORGAN TO EXECUTIVE PRODUCE SCARE TACTICS

New York, NY - March 16, 2010 - Marking the first anniversary of the unveiling of Syfy's global brand evolution, which has triggered robust ratings, critical acclaim, new advertisers and categories, double-digit upscale growth and the launch of new Syfy Ventures partnerships, Syfy President Dave Howe today announced a diverse array of new imagination-driven entertainment and a unique results-oriented advertising metric, "The Syfy Effect."

Speaking before advertisers during the 2010 Syfy Upfront at The Museum of Modern Art, Howe said: ""In the past year, we've seen the positive impact and successful results of the Syfy Effect. Our commitment to producing more and more high quality original programming that inspires the imagination of our consumers, is providing advertisers with highly creative and innovative environments for their products. And that's why more and more business partners are turning to us to help solve their marketing challenges. It's a true reflection of the power and promise of what happens when we Imagine Greater together."

Programming

Syfy was #2 among all cable entertainment networks in the number of original primetime programming hours in 2009, and #4 in original programming among 18-49 and 25-54 year olds.

2010-11 new programming includes Syfy's first ever Thursday night reality bloc debuting Thursday, July 15, anchored by Mary Knows Best and Paranormal Investigators (both working titles).

New scripted series are Haven (based on the Stephen King novella The Colorado Kid) and Being Human (adapted from the popular British series).

Tracy Morgan (30 Rock) will serve as executive producer of Scare Tactics, which he has hosted for the past two years.

Ghost Hunters Academy evolves into a competition series where each week, a different ghost hunting hopeful is voted off by one of the ultimate judges of paranormal investigating, Jason Hawes. Ghost Hunters International will add a new cast member (Scott Tepperman). Both shows are spin-offs of Ghost Hunters, television's #1 paranormal investigative franchise.

New original movies include Riverworld, The Phantom, and 24 popular Saturday Original Movies from re-imagined fantasy tales like Little Red Riding Hood to creature features such as Sharktopus.

Syfy's formidable prime time schedule is led by returning shows Warehouse 13 (the most successful series in Syfy's 17-year history); Eureka; Ghost Hunters; Destination Truth (all coming off their most watched seasons ever); critically acclaimed Caprica, Stargate Universe and Sanctuary.

The Syfy Effect

A brand new advertising metric which demonstrates results delivered by Syfy's top performance in program engagement and brand recall combined with Syfy's unlimited imagination.

Upscale Delivery Growth

In 2009, Syfy improved upscale deliveries by +17% in Adults 18-49 with $75K+ income and +17% in Adults 18-49 with $100K+ income.

Syfy also improved upscale deliveries by 11% in Adults 25-54 with $75K income and 14% in Adults 25-54 with $100K income.

Syfy Ventures

Syfy Ventures, Syfy's portfolio of media and non-media businesses that transcend the television screen, recently announced two strategic alliances with premier digital and interactive entertainment companies THQ and Worldwide Biggies, featuring the games de Blob and Meet Dr What. These deals will focus on the development of new transmedia entertainment properties.

International

Scheduled to be in 50 territories by end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [march 2010]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· BEING HUMAN (SYFY)
· CAPRICA (SYFY)
· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· FACT OR FAKED: PARANORMAL FILES (SYFY)
· GHOST HUNTERS (SYFY)
· GHOST HUNTERS ACADEMY (SYFY)
· GHOST HUNTERS INTERNATIONAL (SYFY)
· HAVEN (SYFY)
· MARY KNOWS BEST (SYFY)
· PHANTOM, THE (SYFY)
· RED: WEREWOLF HUNTER (SYFY)
· RIVERWORLD (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· SHARKTOPUS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)





[02/16/18 - 11:49 PM]
Development Update: Friday, February 16
Updates include: Madeline Stowe to star in FOX's "Mixtape"; Aunjanue Ellis set for lead role in "Chiefs" at CBS; and Lynn Collins among those bound for ABC's "Safe Harbor."

[02/16/18 - 05:54 PM]
"Descendants 3" Was Announced to Disney Channel Viewers Tonight in a Special Message from "Mal"
"Descendants 3" will begin production there in summer for a debut next year on Disney Channel.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 12:00 PM]
Video: TBS Reveals First Trailer for "The Last O.G."
The series centers on Tray (Tracy Morgan), an ex-con shocked to see just how much the world has changed when he is released from prison for on good behavior after a 15-year stint.

[02/16/18 - 11:56 AM]
Travel Channel Triggers Mid-Season Pick Up of "Expedition Unknown" with Josh Gates
Production on the new season is slated to begin this spring.

[02/16/18 - 11:47 AM]
Check Out the New "iZombie" Season 4 Key Art!
The new season kicks off Monday, February 26 at 9:00/8:00c on The CW.

[02/16/18 - 11:00 AM]
Emmy(R) Award Winner Alfre Woodard to Guest-Star as Cookie's Mother on "Empire"
Renee, Cookie's mother, comes back into her life with a turbulent reunion.

[02/16/18 - 10:30 AM]
VH1's Unstoppable Streak Continues with a New Season of "Love & Hip Hop: Atlanta" and the Return of Erica Mena Monday, March 19 at 8PM ET/PT
After several failed relationships Erica is ready to leave her past behind her in search of a fresh start in Atlanta.

[02/16/18 - 10:30 AM]
Emmy Award-Winning "So You Think You Can Dance" Returns for 15th Season, Premiering Summer 2018 on FOX
Emmy Award winner Nigel Lythgoe, award-winning choreographer Mary Murphy and award-winning actress, singer and dancer Vanessa Hudgens will return as resident judges on the series, hosted by Emmy Award nominee Cat Deeley.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/16/18 - 09:00 AM]
CBS All Access Announces Additional Casting for "Strange Angel"
Production of the 1930s-set series began earlier this month on location across Los Angeles.

[02/16/18 - 08:17 AM]
Science Channel's All-New Series "Secrets of the Lost" Kicks Off with Two Episodes Offering Incredible Insight Into the Great Pyramid of Giza with Help of Newly Uncovered Ancient Text
The new, six-episode series premieres Sunday, February 25 at 10:00/9:00c on Science Channel.

[02/16/18 - 08:06 AM]
Emmy(R) Award-Winning "Rupaul's Drag Race" Returns for a Milestone 10th Season on Thursday, March 22 Followed by an All-New Season of "Untucked"
Each supersized, 90-minute episode of "RuPaul's Drag Race" will give fans more fashion, lip-syncs and drag than ever before.

[02/16/18 - 08:03 AM]
Welcome to the Neighborhood! Netflix Reveals First Look at "Santa Clarita Diet" Season 2's Newest Residents
Joel McHale, Maggie Lawson, Gerald McRaney and Zachary Knighton are all on tap for the new season, due this spring.

[02/16/18 - 05:31 AM]
90th Oscars(R) First Slate of Presenters Announced
The presenters, including past Oscar winners and nominees, are Mahershala Ali, Chadwick Boseman, Viola Davis, Laura Dern, Jennifer Garner, Tiffany Haddish, Greta Gerwig, Tom Holland, Kumail Nanjiani, Margot Robbie, Emma Stone and Daniela Vega.