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[03/16/10 - 02:29 PM]
Syfy 2010 Upfront Celebrates First Anniversary of Brand Evolution Announcement
"In the past year, we've seen the positive impact and successful results of the Syfy Effect," said the network's Dave Howe.

[via press release from Syfy]

SYFY 2010 UPFRONT CELEBRATES FIRST ANNIVERSARY OF BRAND EVOLUTION ANNOUNCEMENT

"THE SYFY EFFECT" DELIVERS RESULTS FOR ADVERTISERS ATTRACTED NEW ADVERTISERS AND CATEGORIES

DOUBLE-DIGIT UPSCALE GROWTH LAUNCH OF NEW SYFY VENTURES DEALS

SYFY #2 BASIC CABLE ENTERTAINMENT NETWORK IN NUMBER OF ORIGINAL PRIME TIME HOURS

#4 IN ORIGINAL PROGRAMMING IN BOTH 18-49 AND 25-54

2010-11 IMAGINATION-DRIVEN ENTERTAINMENT INCLUDES FIRST EVER THURSDAY NIGHT REALITY BLOC

TRACY MORGAN TO EXECUTIVE PRODUCE SCARE TACTICS

New York, NY - March 16, 2010 - Marking the first anniversary of the unveiling of Syfy's global brand evolution, which has triggered robust ratings, critical acclaim, new advertisers and categories, double-digit upscale growth and the launch of new Syfy Ventures partnerships, Syfy President Dave Howe today announced a diverse array of new imagination-driven entertainment and a unique results-oriented advertising metric, "The Syfy Effect."

Speaking before advertisers during the 2010 Syfy Upfront at The Museum of Modern Art, Howe said: ""In the past year, we've seen the positive impact and successful results of the Syfy Effect. Our commitment to producing more and more high quality original programming that inspires the imagination of our consumers, is providing advertisers with highly creative and innovative environments for their products. And that's why more and more business partners are turning to us to help solve their marketing challenges. It's a true reflection of the power and promise of what happens when we Imagine Greater together."

Programming

Syfy was #2 among all cable entertainment networks in the number of original primetime programming hours in 2009, and #4 in original programming among 18-49 and 25-54 year olds.

2010-11 new programming includes Syfy's first ever Thursday night reality bloc debuting Thursday, July 15, anchored by Mary Knows Best and Paranormal Investigators (both working titles).

New scripted series are Haven (based on the Stephen King novella The Colorado Kid) and Being Human (adapted from the popular British series).

Tracy Morgan (30 Rock) will serve as executive producer of Scare Tactics, which he has hosted for the past two years.

Ghost Hunters Academy evolves into a competition series where each week, a different ghost hunting hopeful is voted off by one of the ultimate judges of paranormal investigating, Jason Hawes. Ghost Hunters International will add a new cast member (Scott Tepperman). Both shows are spin-offs of Ghost Hunters, television's #1 paranormal investigative franchise.

New original movies include Riverworld, The Phantom, and 24 popular Saturday Original Movies from re-imagined fantasy tales like Little Red Riding Hood to creature features such as Sharktopus.

Syfy's formidable prime time schedule is led by returning shows Warehouse 13 (the most successful series in Syfy's 17-year history); Eureka; Ghost Hunters; Destination Truth (all coming off their most watched seasons ever); critically acclaimed Caprica, Stargate Universe and Sanctuary.

The Syfy Effect

A brand new advertising metric which demonstrates results delivered by Syfy's top performance in program engagement and brand recall combined with Syfy's unlimited imagination.

Upscale Delivery Growth

In 2009, Syfy improved upscale deliveries by +17% in Adults 18-49 with $75K+ income and +17% in Adults 18-49 with $100K+ income.

Syfy also improved upscale deliveries by 11% in Adults 25-54 with $75K income and 14% in Adults 25-54 with $100K income.

Syfy Ventures

Syfy Ventures, Syfy's portfolio of media and non-media businesses that transcend the television screen, recently announced two strategic alliances with premier digital and interactive entertainment companies THQ and Worldwide Biggies, featuring the games de Blob and Meet Dr What. These deals will focus on the development of new transmedia entertainment properties.

International

Scheduled to be in 50 territories by end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





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· 30 ROCK (NBC)
· BEING HUMAN (SYFY)
· CAPRICA (SYFY)
· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· FACT OR FAKED: PARANORMAL FILES (SYFY)
· GHOST HUNTERS (SYFY)
· GHOST HUNTERS ACADEMY (SYFY)
· GHOST HUNTERS INTERNATIONAL (SYFY)
· HAVEN (SYFY)
· MARY KNOWS BEST (SYFY)
· PHANTOM, THE (SYFY)
· RED: WEREWOLF HUNTER (SYFY)
· RIVERWORLD (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· SHARKTOPUS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)











[03/06/15 - 01:03 PM]
Date Changes for Hallmark Movies & Mysteries Original Movie World Premieres
"A Bone To Pick: An Aurora Teagarden Mystery" will now premiere on Saturday, April 4 while "Garage Sale Mystery: The Deadly Room" is now due on Saturday, April 11.

[03/06/15 - 01:01 PM]
"Supergirl" First Images Revealed as Production Begins on New Pilot for CBS from Warner Bros. Television, Based on the Characters from DC Comics
Colleen Atwood said, "In designing Supergirl, I wanted to embrace the past, but more importantly, thrust her into the street-style action hero of today."

[03/06/15 - 01:00 PM]
Disney Channel Orders Comedy Series "Best Friends Whenever"
The project centers on teenagers Shelby and Cyd, who when a science experiment goes wrong, become unstuck in time, leaping forward and backward whenever they want - and sometimes even when they don't.

[03/06/15 - 12:51 PM]
Showtime(R) Comedy Documentary "Knock Knock, It's Tig Notaro" to Debut on Friday, April 17
The film follows Notaro's travels as she embraces her most loyal fans by creating unique and intimate comedy experiences in their homes, backyards, barns, and basements.

[03/06/15 - 11:31 AM]
Crews Race for Crab and Battle Monstrous Storms Like Never Before in Discovery's Hit Series "Deadliest Catch"
The 13-time Emmy Award-winning series returns for its 11th season on Tuesday, April 14 at 9:00/8:00c on the Discovery Channel.

[03/06/15 - 10:25 AM]
"Dateline: The Real Blacklist" to Lead Into Hit Drama "The Blacklist" to Form Two-Hour Thursday-Themed Programming Block
Plus: "The Slap" will shift to 10:00/9:00c next week, replacing the hiatus-bound "Allegiance."

[03/06/15 - 09:31 AM]
"The Odd Couple" Grows in Its Third Week - Up 13% in Viewers and 7% in Adults 18-49
CBS spins the numbers for Thursday, March 5.

[03/06/15 - 08:53 AM]
"The Blacklist" Doubles Its Lead-In, Finishes Within a Tenth of Last Week's Fast-Affil Rating
NBC spins the numbers for Thursday, March 5.

[03/06/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Grows to a 2.1 in Adults 18-49 - Remains Sunday's Top Drama Debut
ABC further spins the numbers for Sunday, March 1.

[03/06/15 - 08:40 AM]
Thursday's Broadcast Ratings: ABC, CBS Split the Demo Crown
The Alphabet's "American Crime" opens on top at 10:00/9:00c among total viewers and adults 18-49.

[03/06/15 - 08:25 AM]
ABC Is Up Sharply Year to Year and Finishes No. 1 for Its 6th-Straight Thursday
ABC spins the numbers for Thursday, March 5.

[03/06/15 - 08:02 AM]
HBO Announces Featured Artists on Game of Thrones Mixtape Vol. 2
Produced by Launch Point Records, the 15-track mixtape features diverse artists representing Game of Thrones families, leveraging themes and highlights from season 4.

[03/05/15 - 02:44 PM]
Little Women Take a Bite Out of the Big Apple with Lifetime(R)'s "Little Women: NY" Premiering on March 25
Viewers first got a glimpse of New York's Lila Call, when she made waves with the "Little Women: LA" cast and now they'll get to see her in action on her home turf with her group of east coast besties.

[03/05/15 - 01:13 PM]
Samantha Bee Heading to TBS - Former "Daily Show" Correspondent Signs Up to Host Comedy Series
The new show, which is in the early stages of development, is being planned as a platform for Bee to apply her smart and satirical point of view to current and relevant issues.

[03/05/15 - 01:08 PM]
Great American Country Renews Three Popular Series
The network announced the renewal of season two of "Flippin' RVs" (Justin and Anna Scribner), season three of "Junk Gypsies" (Amie Sikes and Jolie Sikes) and season four of "Celebrity Motor Homes" (Blair Herter).