or


[03/16/10 - 02:29 PM]
Syfy 2010 Upfront Celebrates First Anniversary of Brand Evolution Announcement
"In the past year, we've seen the positive impact and successful results of the Syfy Effect," said the network's Dave Howe.

[via press release from Syfy]

SYFY 2010 UPFRONT CELEBRATES FIRST ANNIVERSARY OF BRAND EVOLUTION ANNOUNCEMENT

"THE SYFY EFFECT" DELIVERS RESULTS FOR ADVERTISERS ATTRACTED NEW ADVERTISERS AND CATEGORIES

DOUBLE-DIGIT UPSCALE GROWTH LAUNCH OF NEW SYFY VENTURES DEALS

SYFY #2 BASIC CABLE ENTERTAINMENT NETWORK IN NUMBER OF ORIGINAL PRIME TIME HOURS

#4 IN ORIGINAL PROGRAMMING IN BOTH 18-49 AND 25-54

2010-11 IMAGINATION-DRIVEN ENTERTAINMENT INCLUDES FIRST EVER THURSDAY NIGHT REALITY BLOC

TRACY MORGAN TO EXECUTIVE PRODUCE SCARE TACTICS

New York, NY - March 16, 2010 - Marking the first anniversary of the unveiling of Syfy's global brand evolution, which has triggered robust ratings, critical acclaim, new advertisers and categories, double-digit upscale growth and the launch of new Syfy Ventures partnerships, Syfy President Dave Howe today announced a diverse array of new imagination-driven entertainment and a unique results-oriented advertising metric, "The Syfy Effect."

Speaking before advertisers during the 2010 Syfy Upfront at The Museum of Modern Art, Howe said: ""In the past year, we've seen the positive impact and successful results of the Syfy Effect. Our commitment to producing more and more high quality original programming that inspires the imagination of our consumers, is providing advertisers with highly creative and innovative environments for their products. And that's why more and more business partners are turning to us to help solve their marketing challenges. It's a true reflection of the power and promise of what happens when we Imagine Greater together."

Programming

Syfy was #2 among all cable entertainment networks in the number of original primetime programming hours in 2009, and #4 in original programming among 18-49 and 25-54 year olds.

2010-11 new programming includes Syfy's first ever Thursday night reality bloc debuting Thursday, July 15, anchored by Mary Knows Best and Paranormal Investigators (both working titles).

New scripted series are Haven (based on the Stephen King novella The Colorado Kid) and Being Human (adapted from the popular British series).

Tracy Morgan (30 Rock) will serve as executive producer of Scare Tactics, which he has hosted for the past two years.

Ghost Hunters Academy evolves into a competition series where each week, a different ghost hunting hopeful is voted off by one of the ultimate judges of paranormal investigating, Jason Hawes. Ghost Hunters International will add a new cast member (Scott Tepperman). Both shows are spin-offs of Ghost Hunters, television's #1 paranormal investigative franchise.

New original movies include Riverworld, The Phantom, and 24 popular Saturday Original Movies from re-imagined fantasy tales like Little Red Riding Hood to creature features such as Sharktopus.

Syfy's formidable prime time schedule is led by returning shows Warehouse 13 (the most successful series in Syfy's 17-year history); Eureka; Ghost Hunters; Destination Truth (all coming off their most watched seasons ever); critically acclaimed Caprica, Stargate Universe and Sanctuary.

The Syfy Effect

A brand new advertising metric which demonstrates results delivered by Syfy's top performance in program engagement and brand recall combined with Syfy's unlimited imagination.

Upscale Delivery Growth

In 2009, Syfy improved upscale deliveries by +17% in Adults 18-49 with $75K+ income and +17% in Adults 18-49 with $100K+ income.

Syfy also improved upscale deliveries by 11% in Adults 25-54 with $75K income and 14% in Adults 25-54 with $100K income.

Syfy Ventures

Syfy Ventures, Syfy's portfolio of media and non-media businesses that transcend the television screen, recently announced two strategic alliances with premier digital and interactive entertainment companies THQ and Worldwide Biggies, featuring the games de Blob and Meet Dr What. These deals will focus on the development of new transmedia entertainment properties.

International

Scheduled to be in 50 territories by end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [march 2010]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· BEING HUMAN (SYFY)
· CAPRICA (SYFY)
· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· FACT OR FAKED: PARANORMAL FILES (SYFY)
· GHOST HUNTERS (A AND E)
· GHOST HUNTERS ACADEMY (SYFY)
· GHOST HUNTERS INTERNATIONAL (SYFY)
· HAVEN (SYFY)
· MARY KNOWS BEST (SYFY)
· PHANTOM, THE (SYFY)
· RED: WEREWOLF HUNTER (SYFY)
· RIVERWORLD (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· SHARKTOPUS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)





[11/27/20 - 05:38 AM]
Video: Apple TV+ and Mariah Carey Unveil Official Trailer for "Mariah Carey's Magical Christmas Special," Offering a First Look at the Holiday Extravaganza, Set to Debut December 4
Combining musical performances, dynamic dancing and groundbreaking animation, the undisputed Queen of Christmas jumps into action to create a holiday spectacular to make the whole world merry.

[11/26/20 - 08:31 AM]
Video: "3 Caminos" - Official Trailer - Amazon Prime Video
The streaming service's latest original bows Friday, January 22.

[11/26/20 - 06:01 AM]
Video: "The Prom" - Official Trailer - Netflix
A group of down-on-their-luck Broadway stars shake up a small Indiana town as they rally behind a teen who just wants to attend prom with her girlfriend.

[11/25/20 - 12:13 PM]
"Married at First Sight" Heads Down the Aisle in Atlanta for Season 12 on January 13 with Three Hour Megasized Premiere
Season 12 is set to be the most romantic, diverse, and surprising season yet as ten brave-but-loveless singles meet their new spouse at the altar and enter a legally binding marriage at first sight.

[11/25/20 - 12:06 PM]
NFL Moves Ravens-Steelers Thanksgiving Primetime Game to Sunday, November 29
In its place, NBC will rebroadcast "The National Dog Show" alongside a repeat of "The Wall."

[11/25/20 - 10:47 AM]
Video: HBO Max Debuts Trailer and Key Art for Max Original "House of Ho" Premiering Thursday, Dec. 10
The series follow the lives, loves, and conflicts of the Hos, a wealthy Vietnamese-American family in Houston who've built a multimillion-dollar empire.

[11/25/20 - 10:31 AM]
"Saturday Night Live" Closes Out 2020 with Three Shows in December, Live Coast-to-Coast
Jason Bateman, Timothée Chalamet and Kristen Wiig are on tap to host in the coming weeks.

[11/25/20 - 10:08 AM]
Video: "On Pointe" - Official Trailer - Disney+
Get a glimpse into the students from the School of American Ballet in the series, due on Friday, December 18.

[11/25/20 - 10:00 AM]
An Incredible Lineup of Talent Set to Join the "Christmas Spectacular Starring the Radio City Rockettes - At Home Holiday Special"
NBC News' "Today" co-anchors Savannah Guthrie and Hoda Kotb will host the joyous event.

[11/25/20 - 09:00 AM]
More Performers Announced for the One-Hour Concert Special "Play On: Celebrating The Power of Music to Make Change," on a New Date and Time, Tuesday, Dec. 15
The one-hour special was previously scheduled for Saturday, December 5 at 9:00/8:00c.

[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/25/20 - 08:00 AM]
HBO Max Highlights - December 2020
Newly announced premieres include "House of Ho" on December 10 and "Homeschool Musical Class of 2020" on December 17.

[11/25/20 - 06:33 AM]
FOX College Hoops Tips Off 2020-21 Season with Thanksgiving Week Feast
Gus Johnson, the most exciting voice in sports, returns as the network's lead play-by-play announcer, with former All-American and NBA veteran Jim Jackson and Emmy Award-winning broadcaster Bill Raftery serving as FOX Sports' lead game analysts.

[11/25/20 - 05:32 AM]
Successful Duo Brings New Danish Series "Chosen" to Netflix
"Chosen" is a coming-of-age sci-fi story about a young girl whose reality is suddenly turned upside down when everything she thought she knew turns out to be wrong, and she realises that the world is not as safe and blissful as she thought.

[11/24/20 - 11:25 PM]
Development Update: Tuesday, November 24
Updates include: Netflix renews "Izzy's Koala World"; Pop cancels "One Day at a Time"; and Amber Riley to star in NBC's "Dream."