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[03/16/10 - 02:30 PM]
Syfy Announces the Syfy Effect New Results-Oriented Sales Marketing Initiative
The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of "Warehouse 13."

[via press release from Syfy]

SYFY ANNOUNCES THE SYFY EFFECT NEW RESULTS-ORIENTED SALES MARKETING INITIATIVE

New York, NY - March 16, 2010 - Syfy today announced The Syfy Effect, a results-oriented sales marketing initiative designed to showcase successful advertising partnerships with Syfy.

Underscoring Syfy's commitment to the idea that imagination helps drive results, this unique outreach campaign to the ad sales community points to successful partnerships that have "moved the needle" for numerous clients. The client success stories are supported by IAG case studies, Syfy Pre and Post research and client quotes from brands that have benefited from the partnership.

The upcoming trade messaging campaign will also utilize video case studies highlighting recent examples of brands that have successfully worked with Syfy such as Fox Films for Avatar and Hersheys/31 Days of Halloween. The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of Warehouse 13.

Viewers who watched Syfy's 31 Days of Halloween, sponsored by Hershey's, were 53% more likely to purchase candy

Avatar Ads Ranked #1 in Title Recall and #1 Intent to View on basic cable and broadcast

Warehouse 13 was the #1 Most Engaging new cable series among Adults 25-54 (July-December 2009)

Syfy is also unveiling a series of events that target the advertising community. These initiatives have been developed to inspire imagination and provide access to tomorrow's trendsetters today. Partners include trend and innovation blogs PSFK and Cool Hunting.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "The Syfy Effect shows the results of combining our extremely engaged consumers with other imaginative brands. In this upfront, we wanted to provide advertising partners with a memorable and quantifiable way to highlight what matters most - results."

Since the July 7 brand evolution, Syfy has added new advertising partners such as American Express, Apple, BMW, Choice Hotels, Delta Faucet, Ebay, Office Depot, Pepsico, Shell Oil, State Farm and TD Ameritrade.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





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· WAREHOUSE 13 (SYFY)





[03/29/25 - 05:00 PM]
Video: "Bad Thoughts" - Tom Segura Comedy Series - Date Announcement - Netflix
In this six-episode series of dark and twisted comedy, Tom Segura brings his unfiltered musings to life within a cinematic world where nothing is as it seems.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/28/25 - 02:03 PM]
Video: "RoboForce: The Animated Series" - Official Trailer - Tubi Original
In 2089 Detroit, RoboForce is obsolete and has no hope of becoming heroes. That is until a mysterious code virus infects the UA101 bots, and no one besides RoboForce can stop them.

[03/28/25 - 10:06 AM]
Mary Steenburgen Joins Netflix's "A Man on the Inside" for Season 2
Steenburgen will play Mona Margadoff, a former musician who factors heavily in the case Charles is trying to solve.

[03/28/25 - 09:05 AM]
ESPN, Disney+ and Skydance Sports Announce New ESPN Original Series on the Kansas City Chiefs
The six-episode docuseries is expected to premiere later this year on ESPN and Disney+.

[03/28/25 - 07:07 AM]
Discovery Channel April Programming Highlights
This April, all-new series "Red Bull Soapbox Race," premieres alongside new seasons of "Expedition Files," "Ghost Adventures," "Mysteries of the Abandoned: Hidden America," and "Street Outlaws: Locals Only."

[03/28/25 - 06:01 AM]
Video: "Stranger Things: The First Shadow" - Documentary Announcement - Netflix
Before it hits Broadway this spring, experience the making of the West End phenomenon.

[03/28/25 - 06:01 AM]
Adult Swim Renews Acclaimed Series "Common Side Effects" for Second Season
The finale episode of the debut season of "Common Side Effects" will air this Sunday at 11:30/10:30c. on Adult Swim.

[03/27/25 - 11:04 AM]
Part Two of FOX Nation's "Martin Scorsese Presents: The Saints" to Roll Out Through the Holy Season
FOX Nation will roll out part two of its hit docudrama series beginning on Friday, April 4 and through the Easter season.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/27/25 - 10:06 AM]
All-New Series "Red Bull Soapbox Race" Premieres Tuesday, April 29 at 9PM on Discovery Channel
Hosted by NASCAR Hall of Famer Dale Earnhardt Jr. and motorsports announcer Mike Bagley, the series features amateur teams as they design and build one-of-a-kind, gravity-powered soapbox racers that compete - and crash - on intricate, downhill courses.

[03/27/25 - 10:01 AM]
Viral Dating Series "Pop the Balloon" Is Coming Live to Netflix
Yvonne Orji will host the live edition of the series, streaming every Thursday at 8 p.m. ET beginning April 10, only on Netflix.

[03/27/25 - 10:00 AM]
"Jeopardy! Masters" Returns Wednesday, April 30, on ABC, Following New Episodes of Pat Sajak's "Final Spin" as Host on "Celebrity Wheel of Fortune"
Hosted by "Jeopardy!" G.O.A.T. Ken Jennings, the third annual "Jeopardy! Masters" 2025 tournament will feature an expanded lineup of the top-ranked current "Jeopardy!" contestants, each competing in two action-packed games per hourlong episode for the grand prize of $500,000.

[03/27/25 - 09:34 AM]
Lifetime Announces "The 13th Wife: Escaping Polygamy" A Two Part Movie Event Starring Felicity Huffman, Olga Petsa and Eric Johnson Premiering May 31 and June 1
The film is based on the extraordinary true story of Rena Chynoweth (played by Huffman as present day Rena and Petsa as young Rena), a brave survivor and former wife of a manipulative polygamist group leader, who escaped a life of oppression and dedicated herself to freeing others.