or


[03/16/10 - 02:30 PM]
Syfy Announces the Syfy Effect New Results-Oriented Sales Marketing Initiative
The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of "Warehouse 13."
[via press release from Syfy]

SYFY ANNOUNCES THE SYFY EFFECT NEW RESULTS-ORIENTED SALES MARKETING INITIATIVE

New York, NY - March 16, 2010 - Syfy today announced The Syfy Effect, a results-oriented sales marketing initiative designed to showcase successful advertising partnerships with Syfy.

Underscoring Syfy's commitment to the idea that imagination helps drive results, this unique outreach campaign to the ad sales community points to successful partnerships that have "moved the needle" for numerous clients. The client success stories are supported by IAG case studies, Syfy Pre and Post research and client quotes from brands that have benefited from the partnership.

The upcoming trade messaging campaign will also utilize video case studies highlighting recent examples of brands that have successfully worked with Syfy such as Fox Films for Avatar and Hersheys/31 Days of Halloween. The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of Warehouse 13.

Viewers who watched Syfy's 31 Days of Halloween, sponsored by Hershey's, were 53% more likely to purchase candy

Avatar Ads Ranked #1 in Title Recall and #1 Intent to View on basic cable and broadcast

Warehouse 13 was the #1 Most Engaging new cable series among Adults 25-54 (July-December 2009)

Syfy is also unveiling a series of events that target the advertising community. These initiatives have been developed to inspire imagination and provide access to tomorrow's trendsetters today. Partners include trend and innovation blogs PSFK and Cool Hunting.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "The Syfy Effect shows the results of combining our extremely engaged consumers with other imaginative brands. In this upfront, we wanted to provide advertising partners with a memorable and quantifiable way to highlight what matters most - results."

Since the July 7 brand evolution, Syfy has added new advertising partners such as American Express, Apple, BMW, Choice Hotels, Delta Faucet, Ebay, Office Depot, Pepsico, Shell Oil, State Farm and TD Ameritrade.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [march 2010]  
S
M
T
W
T
F
S
 


· WAREHOUSE 13 (SYFY)




[05/28/26 - 02:00 PM]
Peacock Reveals Steamy Hot Cast of "Love Island USA" as Season Eight Premieres on Tuesday, June 2
Hosted by Ariana Madix and narrated by comedian Iain Stirling, "Love Island USA" season eight streams exclusively on Peacock with new episodes dropping daily at 6 p.m. PT / 9 p.m. ET for premiere week, followed by new episodes everyday - except Wednesdays thereafter.

[05/28/26 - 01:03 PM]
Video: Tubi's New Original Thriller Film "Stepfather" Reveals Official Trailer and First Look Images
After years of eradicating any family that falls short of perfection, Darnell (Taye Diggs) believes his new wife Asia (Tamar Braxton) and her daughters might finally be the real deal.

[05/28/26 - 12:30 PM]
CNN to Air Expansive "The Fourth in America: Celebrating 250" Programming Including "Independence Eve Live with Anderson & Andy"
Throughout the night, Anderson and Andy will be joined by an array of special guests - including celebrated American icons, cultural legends, and inspiring everyday heroes whose stories reflect the spirit, resilience, and diversity of the United States.
[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.
[05/28/26 - 10:31 AM]
Netflix's "The God of the Woods" Adds Damon Gupton, Susannah Perkins, Benjamin Walker, Nell Fisher & Autumn Molina
Previously announced cast members include Kerry Condon, Maya Hawke, and Ella Rubin.
[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.
[05/28/26 - 10:26 AM]
FOX Scores with 110th Running of the Indianapolis 500
6,635,000 viewers watched Felix Rosenqvist edge David Malukas by 0.0233 seconds with a last-lap pass to win the Indy 500 Sunday on FOX.
[05/28/26 - 10:00 AM]
"Presidential 1776 Award" Special to Be Broadcast Tuesday, June 30 on CBS
The national final marks the conclusion of the first-ever Presidential 1776 Award competition, a nationwide civics challenge created to celebrate America's top high school students and their knowledge of our nation's founding principles.
[05/28/26 - 09:31 AM]
Video: BET Debuts Trailer and Announces Premiere Date for Original Docuseries "OG Stories" Hosted by Music and Film Mogul Damon Dash
This raw and candid series, hosted by record executive, film producer, director, and actor Damon Dash, will air weekly on BET over five weeks, beginning on June 17.
[05/28/26 - 09:21 AM]
Guy Fieri Serves Up Epic Food and Great Conversation in New Food Network YouTube Series "Guy's Feast Club"
From local joints to home-cooked spreads, Fieri caters to his guests' cravings by connecting over what he knows best - food.

[05/28/26 - 09:06 AM]
Karen Gillan Joins "Shrinking" Season 4
"Shrinking's" circle is expanding.
[05/28/26 - 09:05 AM]
Comedian Tom Segura's YMH Studios and FOX Creator Studios Seal Multi-Project Partnership
Under the agreement, FCS and YMH Studios will develop, finance, and produce a broad slate of original content to be released via YMH Studios' direct-to-consumer platforms.
[05/28/26 - 09:05 AM]
CBS News Names Investigative Journalist, Best-Selling Author and Filmmaker Nick Bilton Executive Producer of "60 Minutes"
"It is an extraordinary honor to lead the next chapter of '60 Minutes,' one of the most important journalism institutions in this nation's history," said Bilton.
[05/28/26 - 09:04 AM]
A&E's Two-Part Documentary "Scott Peterson: The New Evidence" to Premiere Thursday, July 16 at 9PM ET/PT and Friday, July 17 at 8PM ET/PT
The special revisits the investigation through the lens of newly surfaced evidence, presenting a fresh and deeply detailed perspective on a case that has remained both high-profile and deeply polarizing.
[05/28/26 - 09:00 AM]
The Summer That Changed Hollywood: Peacock Celebrates 25 Years of Universal's "Fast & Furious" Saga and DreamWorks Animation's "Shrek" Films
This June, shift into high gear and journey far, far away to celebrate 25 years of fast cars and fairy tales by revisiting both legendary franchises streaming exclusively on Peacock.