Investigation Discovery Garners Record High for Return of ON THE CASE WITH PAULA ZAHN; Network Announces Third Season Renewal for Hit Series
April 20, 2010
(Silver Spring, Md.) Investigation Discovery, America's leading investigation network, announces the third season renewal for ON THE CASE WITH PAULA ZAHN following the record-setting ratings achieved by the second season premiere on Sunday, April 18.
The return of the sophomore season of ON THE CASE WITH PAULA ZAHN garnered ID's highest HH delivery ever (541,000)* and the second highest P2+ ever (659,000)*, beating competitors including Hallmark, WE, Oxygen, Nat Geo, CNN and MSNBC in its timeslot for P25-54 delivery (286,000).**
The series return also achieved double digit delivery gains over its series debut in October 2009 among key demos (+42% P2+; +55% HH; +34% P25-54).***
"ON THE CASE WITH PAULA ZAHN, our own original news magazine, continues to be a top performer for ID and, as a result of Sunday's ratings success, I'm delighted to announce an early third season renewal for the series," said Henry Schleiff, president and general manager, Investigation Discovery. "Paula and her team consistently produce riveting shows that feature incredible storytelling with high stakes and a thrilling conclusion. The series is a cornerstone of our strategy to provide the very best in original programming for our audience and exemplifies the quality our audience expects from America's leading investigation network."
"I'm thrilled to have a primetime home on ID, where the focus is on great storytelling and great journalism," said Paula Zahn, executive producer and host of ON THE CASE WITH PAULA ZAHN. "Our stories focus on the raw emotion of incredible human dramas and the intrigue of high stakes investigations. Weaving these elements into an hour of compelling television has been one of the most rewarding experiences of my career. I am incredibly grateful to our audience for their support and can promise more amazing cases for next season."
"We are delighted that ID is continuing with ON THE CASE WITH PAULA ZAHN, added Scott Sternberg and Scott Weinberger, executive producers. "Our entire team is thrilled with the show's tremendous success and we look forward to breaking new barriers."
Hosted and executive produced by Emmy Award-winning journalist Paula Zahn, ON THE CASE unravels shocking investigations that have dominated headlines, and intriguing original stories uncovered exclusively for ID's audience. Airing Sundays at 10pm, ON THE CASE WITH PAULA ZAHN features interviews that leave audiences on the edge of their seats and craving more. Throughout the series, Paula Zahn travels the country to talk directly to the people touched by these fascinating cases, resulting in riveting interviews that reveal the raw emotions the tragedies left behind.
ON THE CASE WITH PAULA ZAHN is produced by Scott Sternberg Productions and Weinberger Media for Investigation Discovery. Executive producers include Scott Sternberg, CEO and Founder of Scott Sternberg Productions; Scott Weinberger, investigative journalist and CEO of Weinberger Media; and Paula Zahn. For Investigation Discovery, Diana Sperrazza is executive producer, Sarah Kozak is vice president of production and Henry Schleiff is president and general manager.
About Investigation Discovery
Investigation Discovery (ID), America's leading investigation network, is the source for fact-based investigative content about culture, history and the human condition. Providing the highest quality investigative programming focused on fascinating stories of human nature from the past to the present, Investigation Discovery's in-depth documentaries and series challenge viewers on important issues shaping our culture and defining our world. Part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's number one nonfiction media company, ID currently reaches more than 62 million US households. For more information, visit investigationdiscovery.com.
*Source: The Nielsen Company, NHI Calendar, Live + SD data, Prime (M-Sun 8-11p), 01/27/08-04/18/10
**Source: The Nielsen Company, NHI Calendar, Live + SD data, Time-Period Dayparts, Sun 10P-11P, 4/18/10
***Source: The Nielsen Company, NHI Calendar, Live + SD data, Sun 10-11p, 04/18/10 vs 10/18/09