[04/27/10 - 10:52 AM]
NBC Universal Announces New Slate of "Healthy at Nbcu" and "Green Is Universal" Programming
"Healthy Week," due June 21, is a weeklong programming effort "focusing on the topics of nutritional literacy and fitness."

[via press release from NBC]


NBC Entertainment Enters Unprecedented Partnership With Prince Charles In Special On The Environmental Crisis

CNBC and MSNBC Announce Expanded Green-Themed Programs

"Healthy Week" To Launch Across The Networks Of NBCU June 21

New York, NY - April 27, 2010 - NBC Universal announced a slate of new programming to air across numerous platforms, in conjunction with two of its cross-company initiatives: "Green is Universal," and "Healthy At NBCU." The programming will be sold as part of the 2010 Upfront. It was announced by Lauren Zalaznick, President of NBC Universal Women & Lifestyle Entertainment Networks, who oversees both initiatives.

"Our mission is to connect both consumers and advertisers with NBCU's extraordinary breadth of content and deep consumer insights on the important subjects of health and the environment," said Zalaznick. "The power of NBCU's news and entertainment brands is a tremendous asset when it comes to raising consumer awareness in both these areas."

For the first time on American television, The Prince of Wales will offer his views on solutions to the environmental crisis in "Harmony," a new feature film and television special, to be broadcast in November on NBC in primetime as part of "Green is Universal's 4th annual "Green Week." "Harmony" grows out of three decades of work by The Prince of Wales to combat climate change and find innovative solutions to the global environmental crisis.

"The Prince of Wales has such a passion and vision in providing leadership on this crucial climate issue that confronts the world," said Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios. "We are honored to partner with him to showcase these issues that are important to American audiences."

As part of its ongoing commitment to informing and engaging consumers around the issues of sustainability, the company announced additional year-round green-themed programming on both CNBC and MSNBC. MSNBC's "Morning Joe" - which has the conversation that starts you day in the morning and has everyone in the beltway talking - will launch a one-hour quarterly special to discuss the politics of green.

In addition, CNBC is expanding its "Carbon Challenge" series, with plans to launch bi-weekly reports focusing on global corporate efforts to strategically cut carbon emissions as part of broader growth initiatives.

As part of its new health and wellness initiative, NBCU announced the launch of "Healthy Week" - a weeklong programming effort across the properties of NBCU, beginning Monday June 21st. Similar to NBCU's successful "Green Weeks," numerous online and on-air NBCU brands will go "healthy" for the week, focusing on the topics of nutritional literacy and fitness, joining a major national cultural conversation on this topic, affecting personal health, healthcare, diet, fitness, and childcare.

The week will include:

· Health tips from fitness guru Jillian Michaels, host of "Losing it With Jillian" and trainer from "The Biggest Loser"

· A special "healthy" episode of Bravo's "Top Chef"

· Suze Orman explores the connection between a healthier and wealthier you on CNBC's "The Suze Orman Show"

· Performance tips from NBC's Grand Slam Tennis commentators John McEnroe and Mary Carillo

· Health-themed Character Gallery vignettes on USA Network

· Talent vignettes from Oxygen's "Dance Your Ass Off"

· Talent vignettes from Syfy, spotlighting the imagination that's critical to healthy living

· An iVillage 6-week community health challenge - "Get Healthy Now!" - to help women and their families lead a healthier lifestyle

· A series, "Be Well, Be Healthy" to air across the networks of NBC News throughout the week

· Telemundo will examine health issues affecting US Hispanics across both its news and entertainment programs

Additionally, NBC Universal's Emmy award-winning "The More You Know" public service campaign will continue its commitment to health and wellness, focusing on issues including childhood obesity, physical fitness, and nutrition. The spots feature First Lady Michelle Obama with messages about fighting childhood obesity. With one in every five kids today being obese, this is the first generation of children who have a lower life expectancy than their parents.

General Mills will be a lead sponsor for "Health Week." (See separate release for details)

  [april 2010]  


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