WHEN YOU HEAR THE CALL OF THE WILD, YOU DON'T NEED A CELL PHONE TO ANSWER!

EMMY(R) WINNER PETER STRAUSS, JONATHAN SILVERMAN AND DEDEE PFEIFFER STAR IN 'JACK'S FAMILY ADVENTURE,' A HALLMARK CHANNEL ORIGINAL MOVIE PREMIERING JULY 17

A family more dependent on technology than each other goes off the grid in "Jack's Family Adventure" a Hallmark Channel Original Movie premiering Saturday, July 17 (9p.m. ET/PT 8C). Emmy(R) winner Peter Strauss ("The Jericho Mile") stars as a modern-day cowboy alongside veteran performers Jonathan Silverman ("Weekend at Bernies") and DeDee Pfeiffer ("Cybill") in a story that reminds us it's not how many times you fall off the horse that matters, it's how many times you climb back in the saddle.

Silverman stars as Jack Vickery, an ad exec whose years spent climbing up the corporate ladder have left him successful, though not fulfilled. When his uncle dies and leaves Jack the family cabin he enjoyed in his youth, he packs up his wife (Pfeiffer) and their teenage kids, introvert Charlotte (Linsey Godfrey, "The House Bunny") and all-star jock Derek (Nolan Gerard Funk, "X2"), for a family bonding vacation in the wilderness. The stark differences from the creature comforts of their usual lives leaves Jack's wife and kids longing to cut the trip short, but when they are befriended by Wild Bill Cohen (Strauss), who proudly carries on the long tradition of "Jewish Cowboys," things begin to change. As Bill helps Jack and his family learn the pleasures of a simpler life, the family members start to open up to one another as they begin to understand that being content does not need to be a complicated affair.

"Jack's Family Adventure," an LG Films Production in association with Larry Levinson Productions. Larry Levinson is the executive producer. Lincoln Lageson and Mary Church are the producers. Randy Pope, Amanda Phillips and Michael Moran are the co-executive producers. Bradford May directed from a script by Alex Greenfield.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in providing quality family programming with an ambitious slate of original TV movies, general entertainment and home and lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the greatest family movies of all time.