or


[07/29/10 - 08:31 AM]
MTV and Eve Ensler Partner to Bring "I Am an Emotional Creature: The Secret Life of Girls Around the World" to Life on Air
Rosario Dawson, Aubrey Plaza and Jessica Stroup are featured in the spots, which tackle safe sex, sexual pressure, sexting, constant connectedness and dating abuse.

[via press release from MTV]

MTV AND EVE ENSLER PARTNER TO BRING "I AM AN EMOTIONAL CREATURE: THE SECRET LIFE OF GIRLS AROUND THE WORLD" TO LIFE ON AIR

Rosario Dawson, Aubrey Plaza and Jessica Stroup Address Sex, Abuse and Love in the Digital Age in a Series of Provocative New Spots

New York, NY, July 29, 2010 - Today, MTV began rolling out a series of new spots that bring Eve Ensler's critically-acclaimed, New York Times bestseller I am an Emotional Creature: the Secret Life of Girls Around the World to life on MTV and MTV.com. Rosario Dawson, Aubrey Plaza ("Parks and Recreation") and Jessica Stroup ("90210") give voice to the legendary playwright and activist's work, tackling hot button teen issues including safe sex, sexual pressure, sexting, constant connectedness and dating abuse.

"I am thrilled to be part of this project with MTV where girls and the empowerment and protection of girls are front and center," said Eve Ensler. "It's really been a pleasure helping put a new "V" in MTV."

Many of the themes in Eve's new book directly connect to two of MTV's core campaigns: It's Your (Sex) Life (www.itsyoursexlife.com), built to support young people in making better and more responsible decisions about their sexual health, and A THIN LINE (www.athinline.org), which empowers young people to draw their own line between digital use and digital abuse.

"Eve Ensler started a revolution with 'The Vagina Monologues,' and her latest book carries that legacy forward - powerfully articulating the passions, fears and resiliency of girls today," said Jason Rzepka, Vice President of Public Affairs for MTV. "We're proud to amplify this important work and believe it will spark conversation, encourage members of our audience to honor themselves and know they have the right to be emotional creatures."

The new spots include:

"You Tell Me How To Be a Girl In 2010," where Aubrey Plaza discusses what it means to be young and dating in an environment where you're constantly connected.

"I Dance," where Jessica Stroup confronts the pressures of being a teen girl today, including sexting, and the need to escape from the stresses of the modern world.

The monologue "Dear Rihanna," which captures the troubling reaction of many young women who have been the victims of dating violence, and have excused it.

"Asking the Question," where Aubrey Plaza talks about asking the question´┐Ż the prophylactic one, that is, and shows the audience that navigating this awkward moment doesn't have to be quite so hard.

The monologue "It's Not a Baby, it's a Maybe," which explores what can happen when only selectively applying abstinence.

In addition, MTV.com will exclusively premiere interviews with Eve Ensler and V-Day Board member Rosario Dawson talking frankly about their mission, through V-Day, a global movement to end violence against women and girls, to encourage young women to know their bodies, respect themselves, own their feelings and make their own choices.

To check out this series of short programming, read monologues from these works, or watch interviews with Eve Ensler and Rosario, please head to http://www.emotionalcreature.mtv.com.

V-Day

Founded by playwright/performer/activist Eve Ensler, V-Day is a global movement to end violence against women and girls. Made up of original monologues about and for girls, I Am an Emotional Creature aims to inspire girls to take agency over their minds, bodies, hearts and curiosities. In conjunction, V-Day has developed V-Girls to engage young women in its "empowerment philanthropy" model, igniting their activism and providing them with a platform to amplify their voices. In early 2010, readings of the book were staged in over fifteen pilot locations, where teen girls engaged in the creative process, accompanied by a specially written curriculum addressing the issues in the book. This summer, the V-Girls Book Club program launched, enabling girls and their educators to explore I Am an Emotional Creature, reflect and discuss the text, and respond to it creatively through art. The accompanying book guide will provide opportunities for girls to write and share their own monologues inspired by the book, develop visual and performance art events, and find their own creative ways to speak out on issues that matter to them. Visit v-girls.org.

A THIN LINE

MTV's "A THIN LINE" www.athinline.org), campaign empowers America's youth to identify, respond to, and stop the spread of digital abuse. Digital abuse is an emerging issue that includes behaviors like sexting, sexting, cyber-bullying and digital dating abuse, which affect a large majority of young people today. Young people today are growing up in an environment unlike anything previous generations have experienced. Because they are constantly connected through technologies like cell phones, texting, Facebook, etc. - they are experiencing a range of new issues including pressure to send nude photos, to be available online and via text message 24/7, cyberbullying, and more. MTV built a coalition of the foremost authorities on these topics, and is addressing these issues through thought-provoking PSAs, integration into MTV's top-rated shows, innovative online and mobile tools, and curricula. To date, A THIN LINE has already led over 400,000 to take positive action.

It's Your (Sex) Life

For over a decade, MTV has been addressing sexual health issues through its Emmy and Peabody-winning "It's Your (Sex) Life" campaign, which encourages young people to make responsible decisions about their sexual health. Since 1997, the Kaiser Family Foundation and MTV have worked together on this extensive public information partnership to address HIV/AIDs, other sexually transmitted diseases (STDs) and related sexual health issues. Touching on topics ranging from unintended pregnancy to safe sex and HIV and STD Testing, the campaign has reached over 200 million young people since launch. The partnership includes targeted public service advertisements (PSAs), entertainment and other special programming, news segments, and free resources, including an informational guide developed especially for the campaign, and an extensive website www.itsyoursexlife.com.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [july 2010]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· PARKS & RECREATION (NBC)





[01/19/17 - 01:18 PM]
Amazon Original Series "Sneaky Pete" Renewed for Season Two
The series was the second most streamed original scripted series on an opening day, behind "The Man in the High Castle."

[01/19/17 - 12:29 PM]
Catch Up with Past MVPs in "Puppy Bowl: Where Are They Now?" New Date - Friday, January 27
The one-hour special was previously slated to air tomorrow night on the cable channel.

[01/19/17 - 11:52 AM]
Food Network Orders Seconds of "Ginormous Food"
The series features comedian and food fanatic Josh Denny as he travels the country tasting the greatest and biggest dishes, while learning about the amazing stories and people behind them.

[01/19/17 - 11:46 AM]
A&E Network's Emmy-Nominated Series "Cold Case Files" Gets a Reboot Narrated by Danny Glover
The return of "Cold Case Files" will explore compelling new cases that have gone cold for years and chronicle the journeys of the detectives who reopened them.

[01/19/17 - 11:02 AM]
New Series "Tough Mudder: The Challenge Within" to Debut on CW Seed on Thursday, Feb. 2
The finale will premiere as a one-hour broadcast special event on The CW, Tuesday, February 14.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 10:01 AM]
Aspiring Gladiators Are Put to the Test in New Six-Part Digital Series "Scandal: Gladiator Wanted"
In the series, Huck (Guillermo Diaz), Quinn (Katie Lowes) and Marcus (Cornelius Smith Jr.) are tasked with finding an intern for Olivia Pope & Associates.

[01/19/17 - 09:31 AM]
Oscar(R)-Nominated Actor Stephen Rea and Emmy(R)-Award Winner Richard Schiff Cast as Guest Stars in Starz Spy Thriller "Counterpart" from MRC, Gilbert Films and Anonymous Content
J.K. Simmons stars as a lowly cog in a bureaucratic agency, who discovers that the agency he works for is really guarding a crossing into a parallel dimension.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/19/17 - 08:30 AM]
Jane Lynch Cast as Former U.S. Attorney General Janet Reno in Discovery's Highly-Anticipated Scripted Series "Manifesto"
The series will tell the story of how FBI agent Jim "Fitz" Fitzgerald (Sam Worthington) deployed a radical approach to intelligence gathering to take down Ted Kaczynski (Paul Bettany), also known as the "Unabomber."

[01/19/17 - 08:27 AM]
MTV Brings the Laughs with All-New "Ridiculousness Fridays" Block Live with Rob Dyrdek Beginning January 20 at 8:00 PM ET/PT
Every Friday night MTV will air two all-new episodes of "Ridiculousness" during which, Rob and friends will be live in studio.

[01/19/17 - 08:01 AM]
On April 14, The World Meets Sandy Wexler, A Hollywood Icon
Adam Sandler stars in the Netflix original, about a talent manager working in Los Angeles in the 1990s who diligently represents a group of eccentric clients on the fringes of show business.

[01/19/17 - 06:49 AM]
Video: Netflix Releases First Clip from Casting JonBenet
Directed by Kitty Green, Casting JonBenet will have its world premiere on Sunday, January 22 at the 2017 Sundance Film Festival.

[01/19/17 - 06:30 AM]
CBS Announces "Grammy(R) Red Carpet Live," An Entertainment Special Hosted by "ET's" Nancy O'Dell and Kevin Frazier, to Be Broadcast Live Feb. 12 on CBS
Previously announced performers include John Legend, Metallica, Carrie Underwood and Keith Urban.

[01/19/17 - 06:14 AM]
Amazon Studios Greenlights Comedic Apocalyptic Limited Series "Good Omens"
Set to debut in 2018, the six part series takes place in 2018 when the Apocalypse is near and Final Judgment is set to descend upon humanity.