or


[07/29/10 - 08:31 AM]
MTV and Eve Ensler Partner to Bring "I Am an Emotional Creature: The Secret Life of Girls Around the World" to Life on Air
Rosario Dawson, Aubrey Plaza and Jessica Stroup are featured in the spots, which tackle safe sex, sexual pressure, sexting, constant connectedness and dating abuse.

[via press release from MTV]

MTV AND EVE ENSLER PARTNER TO BRING "I AM AN EMOTIONAL CREATURE: THE SECRET LIFE OF GIRLS AROUND THE WORLD" TO LIFE ON AIR

Rosario Dawson, Aubrey Plaza and Jessica Stroup Address Sex, Abuse and Love in the Digital Age in a Series of Provocative New Spots

New York, NY, July 29, 2010 - Today, MTV began rolling out a series of new spots that bring Eve Ensler's critically-acclaimed, New York Times bestseller I am an Emotional Creature: the Secret Life of Girls Around the World to life on MTV and MTV.com. Rosario Dawson, Aubrey Plaza ("Parks and Recreation") and Jessica Stroup ("90210") give voice to the legendary playwright and activist's work, tackling hot button teen issues including safe sex, sexual pressure, sexting, constant connectedness and dating abuse.

"I am thrilled to be part of this project with MTV where girls and the empowerment and protection of girls are front and center," said Eve Ensler. "It's really been a pleasure helping put a new "V" in MTV."

Many of the themes in Eve's new book directly connect to two of MTV's core campaigns: It's Your (Sex) Life (www.itsyoursexlife.com), built to support young people in making better and more responsible decisions about their sexual health, and A THIN LINE (www.athinline.org), which empowers young people to draw their own line between digital use and digital abuse.

"Eve Ensler started a revolution with 'The Vagina Monologues,' and her latest book carries that legacy forward - powerfully articulating the passions, fears and resiliency of girls today," said Jason Rzepka, Vice President of Public Affairs for MTV. "We're proud to amplify this important work and believe it will spark conversation, encourage members of our audience to honor themselves and know they have the right to be emotional creatures."

The new spots include:

"You Tell Me How To Be a Girl In 2010," where Aubrey Plaza discusses what it means to be young and dating in an environment where you're constantly connected.

"I Dance," where Jessica Stroup confronts the pressures of being a teen girl today, including sexting, and the need to escape from the stresses of the modern world.

The monologue "Dear Rihanna," which captures the troubling reaction of many young women who have been the victims of dating violence, and have excused it.

"Asking the Question," where Aubrey Plaza talks about asking the question´┐Ż the prophylactic one, that is, and shows the audience that navigating this awkward moment doesn't have to be quite so hard.

The monologue "It's Not a Baby, it's a Maybe," which explores what can happen when only selectively applying abstinence.

In addition, MTV.com will exclusively premiere interviews with Eve Ensler and V-Day Board member Rosario Dawson talking frankly about their mission, through V-Day, a global movement to end violence against women and girls, to encourage young women to know their bodies, respect themselves, own their feelings and make their own choices.

To check out this series of short programming, read monologues from these works, or watch interviews with Eve Ensler and Rosario, please head to http://www.emotionalcreature.mtv.com.

V-Day

Founded by playwright/performer/activist Eve Ensler, V-Day is a global movement to end violence against women and girls. Made up of original monologues about and for girls, I Am an Emotional Creature aims to inspire girls to take agency over their minds, bodies, hearts and curiosities. In conjunction, V-Day has developed V-Girls to engage young women in its "empowerment philanthropy" model, igniting their activism and providing them with a platform to amplify their voices. In early 2010, readings of the book were staged in over fifteen pilot locations, where teen girls engaged in the creative process, accompanied by a specially written curriculum addressing the issues in the book. This summer, the V-Girls Book Club program launched, enabling girls and their educators to explore I Am an Emotional Creature, reflect and discuss the text, and respond to it creatively through art. The accompanying book guide will provide opportunities for girls to write and share their own monologues inspired by the book, develop visual and performance art events, and find their own creative ways to speak out on issues that matter to them. Visit v-girls.org.

A THIN LINE

MTV's "A THIN LINE" www.athinline.org), campaign empowers America's youth to identify, respond to, and stop the spread of digital abuse. Digital abuse is an emerging issue that includes behaviors like sexting, sexting, cyber-bullying and digital dating abuse, which affect a large majority of young people today. Young people today are growing up in an environment unlike anything previous generations have experienced. Because they are constantly connected through technologies like cell phones, texting, Facebook, etc. - they are experiencing a range of new issues including pressure to send nude photos, to be available online and via text message 24/7, cyberbullying, and more. MTV built a coalition of the foremost authorities on these topics, and is addressing these issues through thought-provoking PSAs, integration into MTV's top-rated shows, innovative online and mobile tools, and curricula. To date, A THIN LINE has already led over 400,000 to take positive action.

It's Your (Sex) Life

For over a decade, MTV has been addressing sexual health issues through its Emmy and Peabody-winning "It's Your (Sex) Life" campaign, which encourages young people to make responsible decisions about their sexual health. Since 1997, the Kaiser Family Foundation and MTV have worked together on this extensive public information partnership to address HIV/AIDs, other sexually transmitted diseases (STDs) and related sexual health issues. Touching on topics ranging from unintended pregnancy to safe sex and HIV and STD Testing, the campaign has reached over 200 million young people since launch. The partnership includes targeted public service advertisements (PSAs), entertainment and other special programming, news segments, and free resources, including an informational guide developed especially for the campaign, and an extensive website www.itsyoursexlife.com.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [july 2010]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· PARKS & RECREATION (NBC)





[05/06/16 - 11:21 AM]
Video: Showtime(R) Releases Official Trailer For Its Hit Drama "Ray Donovan"
The season will premiere on Sunday, June 26 at 9:00/8:00c on-air, on demand and over the internet.

[05/06/16 - 11:01 AM]
AMC Shifts "Feed the Beast" Premiere to the Night of Sunday, June 5th, Following "Preacher"
The series will then settle into its previously announced time period - Tuesdays at 10:00/9:00c - on June 7.

[05/06/16 - 10:58 AM]
Tim Matheson and Cynthia Nixon Set to Star in National Geographic Channel's Two-Hour Scripted Movie "Killing Reagan"
The director will be Rod Lurie, a self-professed political junkie, with a script written by Eric Simonson, an Academy Award winner for Best Documentary, Short Subject.

[05/06/16 - 10:32 AM]
USA Network's Hit Drama "Suits" Returns for Season 6 Wednesday, July 13 at 9/8c
The Universal Cable Productions series will be the lead-in to the previously announced second season of the Golden Globe(R) award-winning series "Mr. Robot."

[05/06/16 - 10:00 AM]
CBS Renews "Criminal Minds" for the 2016-2017 Season
In its 11th season, the series is a top 10 drama in viewers, adults 18-49 and adults 25-54.

[05/06/16 - 09:32 AM]
"The Dunk King" Set to Premiere Wednesday, May 18 Following TNT's Exclusive Coverage of the 2016 NBA Western Conference Finals
Terrence J and Kenny Smith host the show with judges including NBA on TNT analysts Charles Barkley, Shaquille O'Neal and Brent Barry.

[05/06/16 - 09:31 AM]
Brooklyn BBQ Expert Shannon Ambrosio Brings His Pit Master Skills Down South in "Big Bad BBQ Brawl"
The four-episode series launches Tuesday, June 7 at 10:00/9:00c on Cooking Channel.

[05/06/16 - 09:25 AM]
Thursday's Broadcast Ratings: CBS Holds Onto Demo Crown with "The Big Bang Theory"
The Eye leads the night in both total viewers and adults 18-49.

[05/06/16 - 09:24 AM]
EPIX Acquires Hard-Hitting Breakout Sundance Film Festival Documentary "Under the Gun"
The feature length documentary, which received significant praise and attention at this year's Sundance Film Festival, makes its World Television Premiere on EPIX and across all EPIX platforms on May 15.

[05/06/16 - 08:49 AM]
Justice Is Served Thursday Nights on Animal Planet with New Series "Lone Star Law" and Returning Series "North Woods Law"
Maine's "North Woods Law" returns for an all-new season with 11 episodes full of unexpected twists and shakeups.

[05/06/16 - 07:00 AM]
Multi-Platinum Recording Artists Fifth Harmony to Perform Their Smash Hit "Work from Home" at the "2016 Billboard Music Awards" on ABC
Fifth Harmony join previously announced musical performers Justin Bieber, Celine Dion, DNCE, The Go-Go's, Demi Lovato, Shawn Mendes, P!nk, Britney Spears and collaborations with Nick Jonas and Tove Lo.

[05/05/16 - 03:52 PM]
Just in Time for Mother's Day BET Networks Announces More Casting News for Its "New Edition: The Movie" Miniseries
La La Anthony, Yvette Nicole Brown, Monica Calhoun, Lisa Nicole Carson and Sandi McCree are among the latest additions.

[05/05/16 - 03:07 PM]
CBS Moves Up "New I Love Lucy Superstar Special" to Friday, May 20
The network's latest newly-colorized special was originally slated for Sunday, May 22 at 8:00/7:00c.

[05/05/16 - 02:44 PM]
BBC America's First Major Natural History Co-Production "The Hunt" Premieres Sunday, July 3
Narrated by famed naturalist Sir David Attenborough, the new series comes from multi-Emmy(R)-winning executive producer Alastair Fothergill and series producer Huw Cordey.

[05/05/16 - 01:15 PM]
Eden Brolin Cast in Recurring Role in Freeform's New Original Drama Series "Beyond"
Brolin will recur as Charlie, a cool and confident young woman with a tough exterior, and who has a special gift that gets her into trouble.