ABC FAMILY'S "CHATTERBOX" IPAD APPLICATION NOW AVAILABLE ON ITUNES
New Interactive App Enables Users to Connect to Network's Hit Original Series
Including "The Secret Life of the American Teenager," "Pretty Little Liars," "Huge,"
"Make It or Break It" and "Melissa & Joey"
Burbank, CA (August 2, 2010) - ABC Family today announced the ABC Family Chatterbox iPad app is available on the App Store. The app connects iPad users to the network's popular original series by allowing fans to interact with one another about their favorite ABC Family shows, characters and storylines.
"The ABC Family Chatterbox app reflects the network's mission to connect with our Millennial viewers through emerging social media platforms that enhance their viewing experience," says Beth Johnson, Vice President, Digital Media, ABC Family. "We know our audience puts a high value on community and engagement, and this app allows them to use iPad to interact with each other about the network's programming in an innovative way."
With the Chatterbox app on iPad, viewers can talk about their favorite ABC Family shows with friends and fellow fans � as the action happens on television. Additionally, they can read or join in on the hot topics related to ABC Family's hit series including "The Secret Life of the American Teenager," "Pretty Little Liars" "Huge," "Make It or Break It" and "Melissa & Joey."
The ABC Family Chatterbox app is the latest example of innovation from the Disney/ABC Television Group (DATG), and follows ABC Family's recently released The Secret Diary of Ashley Juergens enhanced eBook on the iBookstore. DATG was the first to bring full episode video to the iTunes store and just this past April, DATG delivered ad-supported video to iPad via the acclaimed ABC Player App. The app has proven to be a tremendous success with over 950,000 downloads and 6 million episodes started. Additionally, DATG has created an ABC News App that has to date been downloaded more than 200,000 times.
The ABC Family Chatterbox App is available from the App Store on iPad or at www.itunes.com/appstore/.
Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming including "Pretty Little Liars," "The Secret Life of the American Teenager," "Greek," "Huge" and "Make It or Break It," along with previews and behind-the-scenes clips - to personal profiles that allow commenting, favoriting, and rating any content on the site. Social networking tools and online activities foster user interaction with the site and between users. www.abcfamily.com.
About ABC Family
Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, dysfunction, passion, humor and heart. ABC Family's programming is a combination of network defining original
series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas!" ABC Family. A New Kind of Family.