JUSTIN BIEBER AND B.o.B SET TO MAKE VMA PERFORMANCE DEBUTS AT THE "2010 MTV VIDEO MUSIC AWARDS"

Ke$ha And Ashley Greene Confirmed To Present At The 27 th Annual Awards Show Airing Live From Nokia Theater In Los Angeles On Sunday, September 12 at 9:00PM (Live ET/Tape Delayed PT)

New York, NY (August 18, 2010) - MTV will prove one night can change everything as Justin Bieber and B.o.B make their VMA performance debuts at the "2010 MTV Video Music Awards." Set to take the iconic stage for the first time, Justin Bieber and B.o.B are eager to fill the shoes of past VMA legends with their unprecedented performances. Bieber, who is nominated for "Best New Artist," and B.o.B, who received an impressive 5 nominations, will join an incredible line-up of performers, including Kanye, Drake and Florence + The Machine. Ke$ha and Ashley Greene have been added to the previously announced list of presenters which include Nicki Minaj, Emma Stone, Penn Badgley, Trey Songz, Selena Gomez and Ne-Yo. The "2010 MTV Video Music Awards" will air live from Nokia Theater in Los Angeles on Sunday, September 12, 2010 at 9PM (Live ET/Tape delayed PT.) MTV will announce additional performers, presenters and host on a later date.

"I'm excited to be performing at the VMA's. It is all still unbelievable because last year I went for the first time and no one knew who I was," said Justin Bieber. "Just really shows that dreams can come true and what incredible dedicated fans I have. I'm a lucky guy and grateful. Now I just want to get on that stage, have some fun in front of my heroes because at the end of the day I'm still a kid, and still a fan. Thanks."

Viewers can vote for general VMA categories, including "Best New Artist," by visiting vma.mtv.com beginning Tuesday, August 3. In addition, text voting for "Best New Artist" is open to all wireless carrier subscribers by texting BNA to 97979. Voting continues through the show, live on September 12. Also, Verizon Wireless subscribers can vote in all categories by texting VMA to 97979 (standard message rates apply.)

Tr3s: MTV, M�sica y M�s (formerly MTV Tr3s) has introduced a new award this year for "Tr3s Latino Artist of the Year." The artists nominated in this category include Aventura, Pitbull, Camila, Shakira, Wisin y Yandel and Daddy Yankee. The winner will be announced during Tr3s: MTV, M�sica y M�s (formerly MTV Tr3s) September 18th broadcast.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2010 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is co- Executive Producer. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

Official sponsors of the "2010 MTV Video Music Awards" are 5� REACT� Gum, freecreditscore.com�, Honda CR-Z Sport Hybrid, Rhapsody�, Samsung Fascinate a Galaxy S phone, Taco Bell� and Verizon Wireless.

The "2010 MTV Video Music Awards" will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of 63 channels reaching 605 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.