EMINEM RULES THE CHARTS, THE HIP-HOP UNIVERSE AND NEXT... THE STAGE AT THE "2010 MTV VIDEO MUSIC AWARDS"
The 27 th Annual Awards Show Airs Live From Nokia Theater L.A. Live In Los Angeles
On Sunday, September 12 at 9:00PM (Live ET/Tape Delayed PT)
New York, NY (August 23 2010) - The biggest night in music just got even hotter as MTV confirms Eminem will perform LIVE at the "2010 MTV Video Music Awards." Known for his fiery live performances and captivating lyrics, Eminem is sure to ignite a twitter storm at this year's show. With a #1 album on the Billboard charts, his #1 single "Love The Way You Lie" and 8 VMA nominations, Eminem remains unstoppable as he joins an incredible line-up of performers including Kanye West, Justin Bieber, Drake, B.o.B and Florence + The Machine. Ke$ha, Nicki Minaj, Emma Stone, Penn Badgley, Trey Songz, Ashley Greene, Selena Gomez and Ne-Yo are confirmed to present. As previously announced, comedienne Chelsea Handler will host the show. The "2010 MTV Video Music Awards" will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, September 12, 2010 at 9PM (Live ET/Tape delayed PT.) MTV will announce additional performers and presenters on a later date.
Viewers can vote for general VMA categories, including "Best New Artist," by visiting vma.mtv.com beginning Tuesday, August 3. In addition, text voting for "Best New Artist" is open to all wireless carrier subscribers by texting BNA to 97979. Voting continues through the show, live on September 12. Also, Verizon Wireless subscribers can vote in all categories by texting VMA to 97979 (standard message rates apply.)
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2010 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is co- Executive Producer. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the "2010 MTV Video Music Awards" are 5(R) REACT(TM) Gum, freecreditscore.com(TM), Honda CR-Z Sport Hybrid, Rhapsody(R), Samsung Fascinate a Galaxy S phone, Taco Bell(R) and Verizon Wireless.
The "2010 MTV Video Music Awards" will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of 63 channels reaching 605 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.