or


[09/01/10 - 06:09 AM]
Members Project(R) from American Express Partners with FOX's "Glee" to Mobilize Fans for Charity Call to Action
The partnership is designed to elevate common themes shared by both GLEE and Members Project.

[via press release from FOX]

MEMBERS PROJECT(R) FROM AMERICAN EXPRESS PARTNERS WITH FOX'S "GLEE" TO MOBILIZE FANS FOR CHARITY CALL TO ACTION

Campaign Featuring Cast of GLEE Kicks Off Today, Encouraging Everyone to Volunteer, Vote or Donate to Take a Small Step and Make a Big Difference

Second Season of GLEE Premieres Tuesday, September 21, on FOX

New York, September 1, 2010 - Members Project(R) from American Express and TakePart have partnered with FOX's critically acclaimed, award-winning hit series GLEE on a new, first-of-its-kind campaign that provides fans with a passion for giving back an opportunity to take small steps to make a big difference - all with the lighthearted and inspirational voice for which GLEE is known.

Kicking off today, Wednesday, Sept. 1, the collaboration will feature an innovative mix of original television, online and cinema content written, directed and produced by the GLEE creative team and featuring everyone's favorite GLEE characters. The partnership is designed to elevate common themes shared by both GLEE and Members Project, including finding inspiration by working together and harnessing the power of the collective and individual actions to do something good.

"We are very excited to be able to engage with the incredibly passionate fan base of GLEE, and we hope to inspire even more people to do something good for their community through this partnership," said Nancy Smith, Vice President, Global Media, Content and Community, American Express. "This partnership brings a new dimension to Members Project and the notion of doing good. We expect the GLEE spirit to mobilize even more people to contribute to their communities and create change."

"We collaborated with American Express to develop an initiative with GLEE to inspire people to take action and to make a difference," said Jean Rossi, President, FOX One and Executive Vice President, Sales, FOX. "The partnership is built on the spirit of GLEE's unique brand of fun to encourage people to get involved in anything from arts education to the environment."

GLEE and Members Project have created a broad spectrum of promotional video and online content in the distinctive voice of the series to spark dialogue about doing good versus doing nothing and to motivate fans to take a step toward making a difference. The on-air content directs people to log on to membersproject.com/glee and participate in an interactive quiz to find out if they are more like "Shue" (good through and through like teacher and glee club leader Will Schuester) or "Sue" (bad to the bone like scheming cheerleading coach Sue Sylvester). Participants can follow the conversation between Shue and Sue on Facebook through the Members Project community page and GLEE pages, and learn about ways to take action by volunteering, voting or donating through Members Project.

The multi-dimensional campaign is composed of the following elements:

On-Air

· Members Project Moments: Promotional vignettes featuring "Sue" (Emmy Award winner Jane Lynch), "Shue" (Emmy Award nominee Matthew Morrison), "Rachel" (Emmy Award nominee Lea Michele), "Finn" (Cory Monteith), "Mercedes" (Amber Riley), "Kurt" (Emmy Award nominee Chris Colfer), "Tina" (Jenna Ushkowitz), "Artie" (Kevin McHale), "Puck" (Mark Salling), "Brittany" (Heather Morris) and "Santana" (Naya Rivera) will air on FOX and via American Express' online promotional channels. Each piece points out, "Some people want to do good. Some don't. Which one are you? Find out at membersproject.com/glee and help make the world a better place."

In-Cinema

· In-Cinema Creative: Beginning Friday, Sept. 3, a creative video short promoting GLEE and Members Project starring "Sue Sylvester" and created by the GLEE team, including creator Ryan Murphy and the series writers, debuts in select movie theaters across the country. Moviegoers' experience will also be further enhanced by Screenvision, which will utilize an onscreen mobile platform allowing them to interact with additional content from their handheld devices.

Online

· MembersProject.com/Glee: All videos will direct fans to this site that features an interactive quiz asking visitors: "Are you a Sue or a Shue?" Visitors will have an opportunity to learn more about Members Project and how they can participate in the program.

· Facebook.com/MembersProject: On the Members Project Facebook page, visitors can get a look at the rivalry between Sue and Shue, enter for a chance to volunteer with members of the cast of GLEE as well as learn more about ways to get involved with Members Project by earning American Express Membership Rewards bonus points for volunteering, voting for charities to receive funding from American Express, donating funds and American Express Membership Rewards(R) to a favorite charity and sharing unique content with friends.

· Facebook.com/SueSylvester and Facebook.com/WillSchuester: Fans of the show can also check out the rivalry between Sue and Shue on each character's Facebook page and Twitter feed. Shue will even give fans suggestions on how to give back to their communities. Follow them on Twitter at @S_SylvesterGLEE and @W_SchuesterGLEE.

· MembersProject.com: Here, visitors can learn more about Members Project, an innovative online initiative in partnership with TakePart that empowers everyone to get involved in a variety of ways, including volunteering time at a local organization (both in-person and virtually), voting for their favorite charity to receive funding or donating to a worthy cause.

Volunteer with the Cast

· GLEE Members Project Sweepstakes: In addition to earning American Express Membership Rewards(R) bonus points for volunteering, Facebook users 18 and over can enter for a chance to volunteer with members of the cast of GLEE. FOX will fly 10 winners and their guests to Los Angeles to volunteer with a charity organization alongside members of the cast in December. More details and full official rules are available on the Members Project Facebook page at facebook.com/membersproject.

ABOUT MEMBERS PROJECT

Members Project, an innovative online initiative presented by American Express and TakePart, believes that everyone can help change the world for the better, one step at a time. Whether it's volunteering time, voting for a favorite charity to receive funding from American Express, donating or sharing stories with friends, Members Project enables people to log on and decide how they'd like to take action. Cardmember or not, anyone who is at least 18 is invited to register online at MembersProject.com in order to find out the many ways in which they can do good. Through Members Project, people can find volunteer opportunities that are right for them and get rewarded for their time by earning Membership Rewards(R) bonus points. Everyone is invited to join the conversation and share their Members Project experiences using Facebook and Twitter and #AmexMP to tag their tweets.

ABOUT AMERICAN EXPRESS

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

ABOUT "GLEE"

Premiering Tuesday, Sept. 21 (8:00-9:00 PM ET/PT) on FOX, GLEE is a biting musical comedy about a group of eager and ambitious students who strive to outshine their singing competition to win Nationals while navigating the cruel halls of McKinley High that has quickly become a pop-culture phenomenon. Last season's highest-rated new scripted series boasts critical acclaim, a loyal fan base of "GLEEks," two certified Gold albums, more than 10 million song downloads, an incredible 19 Emmy nominations - earning it the distinction of being the most-nominated series of the year - and four Emmy Awards. To top it off, the genre-defying, award-winning series has been picked up through its third season. GLEE is produced by Ryan Murphy Television in association with 20th Century Fox Television. Ryan Murphy, Brad Falchuk and Ian Brennan are co-creators of the series. Murphy, Falchuk, Dante Di Loreto and Ian Brennan serve as executive producers. Become a fan of GLEE on Facebook at facebook.com/glee and follow the series on Twitter at twitter.com/gleeonfox.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2009-2010 season at No. 1 for the sixth consecutive year - a broadcast television industry record - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. This past season, FOX ranked No. 1 in the November broadcast television sweep, winning by the largest margin of victory achieved by any network in the November sweep in five years, and garnered its first fall season win ever among Adults 18-49. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.





  [september 2010]  
S
M
T
W
T
F
S
   


· GLEE (FOX)





[04/02/25 - 11:01 AM]
FOX Entertainment Renews 20th Television Animation Comedy Fan-Favorites "The Simpsons," "Family Guy," "Bob's Burgers" and Welcomes "American Dad!" Back to the Network
The renewals encompass the 16th through 19th seasons of "Bob's Burgers," the 24th through 27th seasons of "Family Guy" and the record-setting 37th through 40th seasons of "The Simpsons," extending its standing as the longest-running scripted primetime series in television history.

[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).

[04/02/25 - 10:31 AM]
Video: "Race For the Crown" - Official Trailer - Netflix
This rousing documentary series tails jockeys, trainers and owners as they chase titles and triumph in the Triple Crown of thoroughbred horse racing.

[04/02/25 - 09:33 AM]
"South Park's" 27th Season to Premiere Wednesday, July 9th on Comedy Central
The hit animated franchise "South Park," which celebrated its 25th anniversary in 2022, debuted on Comedy Central August 13, 1997.

[04/02/25 - 09:01 AM]
Video: "Tales of the Underworld" - Official Trailer - Available May 4 on Disney+
On May 4, return to a galaxy outside the law.

[04/02/25 - 08:01 AM]
Video: Peacock Debuts Official Trailer for "WrestleMania IX: Becoming a Spectacle," Streaming Friday, April 11
From the chaos outside Caesars Palace to the action inside the ring, the documentary pulls back the curtain on the "World's Largest Toga Party" with an exclusive behind-the-scenes look at the event.

[04/02/25 - 08:01 AM]
Video: "I Am Not Mendoza" - Official Trailer - Netflix
Julián plans to propose, but an unexpected kidnapping drags him into an unusual marriage with someone he doesn't know.

[04/02/25 - 08:01 AM]
Apple TV+ Announces New Comedic Drama "The Husbands," Starring Juno Temple
When Lauren (Temple) returns home to her flat in London late one night, she is greeted at the door by her husband, Michael. There's only one problem - she's never seen this man before in her life.

[04/02/25 - 07:59 AM]
Video: Paramount+ Releases Teaser Trailer for Season Three of "Star Trek: Strange New Worlds"
Paramount+ previously announced the series has also been renewed for a fourth season, which is currently in production in Toronto.

[04/02/25 - 07:17 AM]
CNBC+ Makes Debut on Apple TV and Roku
Subscribers have non-stop access to CNBC's business news content by streaming their favorite Business Day shows from the U.S., Europe and Asia, live or on demand, for $14.99 per month.

[04/02/25 - 07:01 AM]
The Netflix TV Experience Just Got More Multilingual
Starting today, you'll be able to pick from the full list of available languages for any title when watching Netflix on your TV.

[04/02/25 - 06:01 AM]
Journey to 18th Century France with "The Rose of Versailles", Coming to Netflix on April 30
In an age of revolution, Marie Antoinette and her protector Oscar François de Jarjayes face tough choices as women growing into their distinct roles.

[04/02/25 - 06:01 AM]
Video: Apple Original Films Unveils Trailer for Guy Ritchie's "Fountain of Youth"
"Fountain of Youth" follows two estranged siblings (John Krasinski and Natalie Portman) who partner on a global heist to find the mythological Fountain of Youth.

[04/02/25 - 05:01 AM]
Video: "Angi: Fake Life, True Crime" - Official Trailer - Netflix
Sentenced for the murder and impersonation of her friend, this documentary sheds new light on Angi - and the death of her husband years before.

[04/02/25 - 04:03 AM]
Prime Video Reveals Launch Date & First Look at the Fourth Series of "Clarkson's Farm"
The first four episodes will launch exclusively on Prime Video on May 23, with two additional episodes released a week later on May 30, followed by the final two on June 6.