THE "PEOPLE'S CHOICE AWARDS" TO BE BROADCAST WEDNESDAY, JAN. 5, 2011, ON THE CBS TELEVISION NETWORK

Mark Burnett Returns as Executive Producer and Queen Latifah Returns as Host for the Fifth Consecutive Year

New Categories Are Offered as First Phase of Voting Begins Today

The PEOPLE'S CHOICE AWARDS, in which fans honor their favorites in movies, music and television, will be broadcast Wednesday, Jan. 5, 2011 (9:00-11:00 PM, live ET/delayed PT) on the CBS Television Network.

Mark Burnett returns as executive producer of the season's first awards broadcast while Queen Latifah returns as host for the fifth consecutive year.

For the first time ever, fans have the opportunity to weigh in on new PEOPLE'S CHOICE AWARDS categories, in addition to the nominees and winners they will determine later in the year. Starting today, 15 categories are eligible for voting on www.PeoplesChoice.com/pca/categories with the top vote-getters being added to the pool for the 2011 show. Additional categories are being offered in all three genres of the awards show and include Favorite Horror Movie, Favorite TV Family and Favorite Music Performance, among others. Fans also have the opportunity to write in their submissions.

"We are excited to empower the fans to help determine new categories for the 2011 show," said Fred Nelson, President of People's Choice. "After all, who's better qualified to identify the best pop culture trends and moments of the year than the fans themselves?"

The PEOPLE'S CHOICE AWARDS will be broadcast live from its home at the Nokia Theater, which is the centerpiece of L.A. LIVE, a four million square foot/$2.5 billion downtown Los Angeles entertainment, sports, dining and residential district adjacent to Staples Center.

Now in its 37th year, the PEOPLE'S CHOICE AWARDS is voted on entirely by the public for fan favorites in music, movies and television. The "People's Choice" Web site at http://www.peopleschoice.com/ serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture, and determine the nominees and winners for the annual awards show. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc., which is represented by MediaVest Worldwide, Inc., supervisors of the production. Mark Burnett is the Executive Producer.

About The Executive Producers

Mark Burnett is a producer of primetime television, cable and Internet programming, and has produced over 1,100 hours of television programming which regularly air in over 70 countries around the world. Burnett has revolutionized television with continuing hits such as "Survivor" (CBS), "The Apprentice" (NBC), and the now syndicated "Are You Smarter Than a 5th Grader?" (FOX). Burnett has produced the MTV Movie Awards along with Audrey Morrissey for four years. In 2010, Mark and Audrey teamed up again when they took on the People's Choice Awards for the first time. Audrey Morrissey is another prolific producer of television, cable and Internet programming. A veteran of MTV, she and her company, "Live Animals," now produce specials and series domestically and internationally. She once produced an outdoor concert in a Mexican jungle in the middle of a hurricane and has done over 100 specials, including the People's Choice Awards, the MTV Movie Awards, Kenny Chesney's "Back Where I Come From," CMT Crossroads, The CMT Music Awards, Latin VMA's and the upcoming CMT Artists of the Year and Independent Spirit Awards.