or


[09/22/10 - 08:57 AM]
Cartoon Network Enterprises and Activision Partner to Release Interactive Game Based on the Hit Television Series Generator Rex
This marks the first partnership between the two companies.

[via press release from Cartoon Network]

Cartoon Network Enterprises and Activision Partner to Release Interactive Game Based on the Hit Television Series Generator Rex

First-Time Partnership Between Companies Will Bring to Market Multiplatform Release Based on Cartoon Network Original Series in Fall 2011

Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the television network, announced today that it has partnered with Activision Publishing, Inc., a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products, to create the first-ever interactive title for the hit action-adventure series, Generator Rex. The untitled game will be based on the series that stars Rex, a 15-year-old super agent who has the ability to grow incredible mechanical weapons and vehicles from his own body, and is scheduled to be released in North America in fall 2011 for the Wii(TM), PlayStation(R)3 computer entertainment system, Xbox 360(R) video game and entertainment system from Microsoft, Nintendo DS(TM), and PSP(R) (PlayStation(R)Portable) system. This marks the first partnership between the two companies.

"Since its strong broadcast debut, Generator Rex continues to perform as a top-rated program on Cartoon Network and has both resonated with fans and shown great potential in the consumer products space," said Christina Miller, senior vice president, CNE. "Together with Activision, we look forward to creating an interactive game that brings to life the action and fun of the series through an immersive, top-notch video game that allows fans to become Rex and operate his many weapons."

"We are thrilled with the early success that Generator Rex is having on Cartoon Network and excited to begin development on what we think will be a must have video game in the fall of 2011," said David Oxford at Activision. "Cartoon Network is a great company with great properties and we look forward to bringing the fans of Generator Rex a first-class gaming experience."

Activision joins a roster of industry-leading launch partners for Generator Rex, which will debut in the spring with a full toy line from Mattel, Inc., the property's global toy partner, that includes action figures, playsets, role-play items, and more, and will be available across all tiers of retail. Also next fall, a comprehensive line of party supplies featuring Generator Rex will be created by Hallmark, through a portfolio deal between the two companies. CNE will also release the inaugural title in the Generator Rex home entertainment franchise on October 19 from Warner Home Video, and DC Comics recently launched the first in a series of comic books based on the series.

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. New episodes from the series' first season currently debut on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings. The network has committed to at least 40 episodes of the series. The brand is also supported by a massive online machine that includes the Nanite Master game featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March (source: Omniture SiteCatalyst data), as well as a show page (www.generator-rex.com) and a Facebook fan page.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

(C)2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. � 2010 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.





  [september 2010]  
S
M
T
W
T
F
S
   


· GENERATOR REX (CARTOON)





[05/25/16 - 02:37 PM]
Science Channel to Air "Droned" This Summer
The series will follow drone build teams and their clients while exploring the impact drones are having as viewers get a front row seat to a technology revolution.

[05/25/16 - 02:01 PM]
IFC Announces Series Development Deal with New York Magazine's Vulture
The project, titled "The Vulture Show," will deliver smart, irreverent and "slightly off" entertainment news, covering TV, movies, music, art, books, theater and celebrities with the outlet's signature, sharp perspective.

[05/25/16 - 01:31 PM]
Cable's #1 New Non-Fiction Series "60 Days In" Returns for an Explosive Second Season Thursday, August 18 at 9PM ET/PT on A&E
Plus: ABC News Chief Legal Analyst, Dan Abrams hosts "60 Days In: The Aftermath," a tell-all reunion special, with the season one participants premiering on Thursday, May 26.

[05/25/16 - 01:28 PM]
New Discovery Series "Homestead Rescue" - New Premiere Date and Clip
The newcomer will now launch Friday, June 17 at 10:00/9:00c on the cable channel.

[05/25/16 - 11:30 AM]
Investigation Discovery's June Programming Slate Delivers Healthy Dose of Drama with Four New Original Series
Television's home for true-crime content, ID brings compelling, real stories to the small screen, including premieres of four all-new series, and the return of three fan-favorites.

[05/25/16 - 11:25 AM]
CMT Celebrates Dierks Bentley's New Album, Black, with Special Takeover Weekend Beginning May 28
Look for "CMT Instant Jam: Dierks Bentley" on Saturday, May 28 at 9:00/8:00c.

[05/25/16 - 11:11 AM]
Returning Original Starz Series "Power" and "Survivor's Remorse" Move to Sundays in July
The former returns on July 17 followed by the latter on July 24.

[05/25/16 - 10:30 AM]
VH1's Sexy Hit Series "Dating Naked" Is Back - Season 3 Premieres Wednesday, June 29 at 9:00 PM ET/PT
Hosted by Rocsi Diaz, this season once again features two main daters, David and Natalie, as they search for love on a tropical island paradise.

[05/25/16 - 10:22 AM]
Freeform's "Funday" Father's Day Weekend Programming Event Begins Saturday, June 18 and Continues Through Sunday, June 19
Now with the summer kicking into high gear, what better way to celebrate your beloved father than bonding over classic Disney movies in a weekend-long marathon?

[05/25/16 - 10:00 AM]
"The Americans" Picked Up for Final Two Seasons
A 13-episode fifth season will air in 2017, followed by a 10-episode sixth and final season in 2018.

[05/25/16 - 09:40 AM]
Brett Donahue to Play John F. Kennedy Jr. in Muse Entertainment's "The Kennedys-After Camelot"
As previously announced, the project stars Katie Holmes as Jackie Kennedy Onassis, Matthew Perry as Ted Kennedy, Alexander Siddig as Aristotle Onassis, Kristen Hager as Joan Kennedy.

[05/25/16 - 09:32 AM]
Food Network Heads Outdoors as Professional Grill Masters Face the Heat in "Chopped Grill Masters Napa"
The five-week event launches Tuesday, July 5 at 10:00/9:00c on the cable channel.

[05/25/16 - 09:08 AM]
Brad Paisley and Carrie Underwood to Host "The 50th Annual CMA Awards" Live From Nashville, Wednesday, November 2, on ABC
The return of the popular pair was announced during Paisley's appearance on "Jimmy Kimmel Live!" and via Underwood's social network.

[05/25/16 - 08:48 AM]
Fifth Harmony and Cam Join for a Pop-Country Mash Up at the "CMT Music Awards" Airing Live on Wednesday, June 8 at 8:00 PM ET/PT
Plus: Vince Vaughn and Rob Riggle, NASCAR driver Danica Patrick, country artists Charles Kelley of Lady Antebellum, Cole Swindell, Dan+Shay and Kellie Pickler are on tap to present.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."