or


[09/28/10 - 06:39 AM]
USA Network's New Online Loyalty Program Exceeds Expectations
CLUB PSYCH is the first of several show-specific CHARACTER REWARDS initiatives USA plans to launch this year.

[via press release from USA]

USA NETWORK'S NEW ONLINE LOYALTY PROGRAM EXCEEDS EXPECTATIONS

CHARACTER REWARDS Program Sparks Record Number of Fan Registrations to Engage and Win

NEW YORK, NEW YORK - September 23, 2010 - USA Network today revealed that its digital incentive program, CHARACTER REWARDS, has vastly exceeded expectations just one month after launch thanks to the loyal fan base of the network's hit series, PSYCH (www.clubpsych.com). The program, which was launched in late July featuring CLUB PSYCH as its first show-centric loyalty destination, rewards fans for engaging in online activities, such as watching videos, sharing content, and reposting on Facebook and Twitter feeds. CHARACTER REWARDS provides users points when they complete specific challenges and in return they can redeem the points for both tangible (e.g. show-branded merchandise) and virtual goods. Since its launch, CLUB PYSCH has amassed more than 30,000 registered users (over half joining in the first month), and accounts for a 30% lift in overall site traffic to the PSYCH vertical, announced Jesse Redniss, vice president, digital, USA Network.

"In developing the program, we wanted to provide something to our fans for their unwavering loyalty to USA's originals," said Redniss. "Through CLUB PSYCH - the first initiative of its kind - we've seen our fans go from enthusiastic to rabid online evangelists or self-described "PSYCHOS", spreading the word for Psych offerings and encouraging others to participate. You can't ask for a stronger metric for success than this type of overwhelming fan engagement."

CLUB PSYCH is the first of several show-specific CHARACTER REWARDS initiatives USA plans to launch this year. The massive response from its online brand ambassadors and super PSYCH fans proves the program to be a successful model for the network. The fans are speaking out about their appreciation and excitement for this type of program from USA:

"Thanks so much! I love you and Psych so much! I've been totally obsessed with CLUB PSYCH since it started. No lie, I found a hotel with WiFi and brought my laptop along so I could get all my games played and videos watched before heading out to get my hair/makeup/pics for my brother's wedding in Chicago a couple of weeks ago," said one enthusiastic fan who managed to rack up more than 130,000 points to obtain a signed PSYCH poster from Comic-Con.

What other fans are saying:

· Kim: So awesome that you guys are giving away tons of merch just for playing the Psych games. I almost couldn't believe it when I heard about it, but I've already got three boxed sets and a tee shirt! So, thank you! Hope you restock again soon. ;)

· Debra: I love Club Psych! I've used the games page to get my little brother and sister interested in Psych, too! :D

· Julia: glad to hear we can get real psych merchandise with our club points...great deal guys! thanks!!!

New merchandise is being added by the network, along with the promise of merchandise that's non-show specific, such as gift cards to major retailers, consumer electronics and more. To get involved in CLUB PYSCH, fans are required to register for the loyalty program through the USA Network site or by using their Facebook Connect access. Fans can also track their progress and see how they compare with other CLUB PSYCH members through a leader-board housed on the main hub of psych.usanetwork.com.

PSYCH is one of the seven original series that made USA #1 in basic cable for four years in a row and broke all records as the #1 original series premiere in 2006. This fan favorite stars James Roday as police consultant Shawn Spencer who solves crimes with powers of observation so acute the precinct detectives think he's psychic. With help from his best friend and reluctant sidekick, Gus (Dul� Hill) and his father, Henry (Corbin Bernsen), they continue to solve the mysterious and often bizarre crimes of the Santa Barbara Police Department. Also starring are Timothy Omundson, Maggie Lawson and Kirsten Nelson.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2010]  
S
M
T
W
T
F
S
   


· PSYCH (USA)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.