or


[10/05/10 - 11:12 AM]
Cartoon Network Enterprises Partners with MEGA Brands to Create Construction Toys Based on Generator Rex
The toy line is scheduled to launch in the construction toy aisles in the U.S. in fall 2011.

[via press release from Cartoon Network]

Cartoon Network Enterprises Partners with MEGA Brands to Create Construction Toys Based on Generator Rex

First Partnership Between the Two Companies Will Introduce Construction Toys Based on the Generator Rex Television Series, Launching Globally in Fall 2011

MONTREAL/NEW YORK - October 5, 2010 - Cartoon Network Enterprises (CNE) and MEGA Brands (TSX: MB) announced today that they have entered into a global licensing agreement to develop construction toys based on the new boys action series, Generator Rex.

The global partnership marks the first time the two companies have partnered on product development, and will bring a full line of toys to international markets through a three-year agreement. MEGA Brands' Generator Rex construction toy line is scheduled to launch in the construction toy aisles in the U.S. in fall 2011, and will roll out in additional territories thereafter.

"There is a tremendous amount of excitement and momentum surrounding Generator Rex and the addition of MEGA Brands to our consumer products offering presents a great opportunity for the brand from a global perspective," said Christina Miller, senior vice president, CNE. "Construction toys are such a crucial element of how boys play and we're excited to work closely with MEGA Brands to bring Rex's world and abilities to life for our fans."

"We're very excited to have this exclusive opportunity to partner with Cartoon Network Enterprises and create the first construction toy line for their newest action series, Generator Rex," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We look forward to bringing Rex and his powers to life through Mega Bloks and offering fans an action-packed building adventure."

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. The series follows Rex, a 15-year-old typical teenager with abnormal powers - including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents - as he uses his superhuman abilities to help fight fight mutant creatures known as E.V.O.s (Exponentially Variegated Organism).

In the U.S., new episodes from the series debut on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings, and the network has committed to at least 40 episodes of the series. The brand is also supported by a massive online machine that includes the Nanite Master game featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March (source: Omniture SiteCatalyst data), as well as a show page (www.generator-rex.com) and a Facebook fan page.

About Cartoon Network Enterprises

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.

The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.





  [october 2010]  
S
M
T
W
T
F
S
     


· GENERATOR REX (CARTOON)





[08/04/25 - 01:58 PM]
Video: "Shipwreck Hunters Australia" - Season 2 - Official Trailer - Streaming August 27 on Disney+
The team is diving into six epic new missions along Western Australia's ruggedly beautiful "Treasure Coast."

[08/04/25 - 12:52 PM]
"King & Conqueror" Commands Key Licensing Deals in Global Markets
The epic historical drama starring James Norton and Nikolaj Coster-Waldau has been licensed to Prime Video in the United States.

[08/04/25 - 11:35 AM]
FOX Nation Greenlights Two New Seasons of "God. Family. Football."
Season three will premiere on Thursday, August 7, with eight new episodes airing weekly and season four will follow come fall 2026.

[08/04/25 - 11:00 AM]
Video: Trailer Debut - Hulu's New Unscripted Series "Are You My First?"
All 10 episodes drop Monday, August 18 with the premiere also broadcast on ABC that night following an all-new episode of "Bachelor in Paradise."

[08/04/25 - 10:03 AM]
"TMZ Presents: The Real Hulk Hogan" Premieres Tuesday, August 12 at 8/7c on FOX
The special will highlight interviews from Sylvester Stallone, Vince McMahon, Mick Foley, Bill Goldberg, Jimmy Hart and Mark Henry with additional interviews from WWE Superstars including Alexa Bliss, Jacob Fatu and Charlotte Flair.

[08/04/25 - 10:00 AM]
Video: All-New Trailer and Poster for "Electric Bloom" Revealed Ahead of Disney+ Debut on Sept. 17
The first 13 episodes of the music-driven comedy series will stream September 17 on Disney+, with the remaining episodes hitting Disney+ on October 15.

[08/04/25 - 09:04 AM]
New Season of "Mountain Men" Premieres September 3 on History Marking Tom Oar's Farewell Season
With mounting challenges and high stakes, veterans and rookies alike must dig deep to protect their freedom and preserve the frontier way of life.

[08/04/25 - 09:02 AM]
Ice-T to Host A&E's New Special "Fame and Fentanyl" Providing an Unflinching Look at the National Epidemic
The two-hour special premieres Monday, August 25 at 9pm ET/PT on A&E.

[08/04/25 - 09:01 AM]
NBC Renews Hit Show "American Ninja Warrior" for Season 18
Season 17 has reached more than 23 million total viewers across NBC and Peacock so far this summer.

[08/04/25 - 08:06 AM]
Video: MGM+ Unveils "Let the Devil In" Official Trailer
The project is a haunting and mysterious four-episode documentary series about a decades-old tragedy that destroyed one family and ignited the darkest fears of a small New Jersey town.

[08/04/25 - 08:01 AM]
Sope Dirisu Will Star in "All the Sinners Bleed" - A New Series from Joe Robert Cole and Based on the Novel by S.A. Cosby.
Haunted by his mother's death, the first Black sheriff in a Bible Belt county hunts for a serial killer preying on the Black community in the name of God.

[08/04/25 - 08:01 AM]
Video: "Love Is Blind: UK" Season 2 - Official Trailer - Netflix
A new batch of singles in the UK search for love sight unseen. Who will make it from the pods, to living together, to all the way up the aisle?

[08/04/25 - 07:01 AM]
Video: "Highest 2 Lowest" - Official Trailer - Apple TV+
The fifth collaboration between Spike Lee and Denzel Washington, Highest 2 Lowest, is in theaters August 15 and streaming September 5 on Apple TV+.

[08/04/25 - 06:05 AM]
NBC Sports Announces Courtside Reporters and NBA Insider for Upcoming NBA Coverage
Jordan Cornette, Ashley ShahAhmadi, and Zora Stephenson are joining its NBA coverage as courtside reporters with Grant Liffmann as an NBA Insider focusing on front office news.

[08/04/25 - 06:01 AM]
Video: "Magic City: An American Fantasy" - Official Trailer - Starz
This star-studded documentary explores the rise of Atlanta's iconic strip club, Magic City, and its massive influence on hip-hop culture.