or


[10/05/10 - 11:12 AM]
Cartoon Network Enterprises Partners with MEGA Brands to Create Construction Toys Based on Generator Rex
The toy line is scheduled to launch in the construction toy aisles in the U.S. in fall 2011.

[via press release from Cartoon Network]

Cartoon Network Enterprises Partners with MEGA Brands to Create Construction Toys Based on Generator Rex

First Partnership Between the Two Companies Will Introduce Construction Toys Based on the Generator Rex Television Series, Launching Globally in Fall 2011

MONTREAL/NEW YORK - October 5, 2010 - Cartoon Network Enterprises (CNE) and MEGA Brands (TSX: MB) announced today that they have entered into a global licensing agreement to develop construction toys based on the new boys action series, Generator Rex.

The global partnership marks the first time the two companies have partnered on product development, and will bring a full line of toys to international markets through a three-year agreement. MEGA Brands' Generator Rex construction toy line is scheduled to launch in the construction toy aisles in the U.S. in fall 2011, and will roll out in additional territories thereafter.

"There is a tremendous amount of excitement and momentum surrounding Generator Rex and the addition of MEGA Brands to our consumer products offering presents a great opportunity for the brand from a global perspective," said Christina Miller, senior vice president, CNE. "Construction toys are such a crucial element of how boys play and we're excited to work closely with MEGA Brands to bring Rex's world and abilities to life for our fans."

"We're very excited to have this exclusive opportunity to partner with Cartoon Network Enterprises and create the first construction toy line for their newest action series, Generator Rex," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We look forward to bringing Rex and his powers to life through Mega Bloks and offering fans an action-packed building adventure."

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. The series follows Rex, a 15-year-old typical teenager with abnormal powers - including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents - as he uses his superhuman abilities to help fight fight mutant creatures known as E.V.O.s (Exponentially Variegated Organism).

In the U.S., new episodes from the series debut on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings, and the network has committed to at least 40 episodes of the series. The brand is also supported by a massive online machine that includes the Nanite Master game featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March (source: Omniture SiteCatalyst data), as well as a show page (www.generator-rex.com) and a Facebook fan page.

About Cartoon Network Enterprises

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.

The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.





  [october 2010]  
S
M
T
W
T
F
S
     


· GENERATOR REX (CARTOON)





[06/06/25 - 12:56 PM]
Saddle Up! "The McBee Dynasty: Bravoleb Watch Party" Begins Monday, June 9 at 9PM ET/PT on Bravo and Streams Next Day On Peacock
Join fan-favorite Bravolebs Craig Conover & Austen Kroll, Kristen Doute & Brittany Cartwright, and Kate Chastain & Fraser Olender as they giddy up for season 2 by diving into all the family and farmhand drama from season 1.

[06/06/25 - 12:31 PM]
Video: Paramount+ with Showtime Unveils Trailer and Additional Cast for "Noah's Arc: The Movie" Premiering Friday, June 20
Michael M. Jones, Tory Devon Smith, Cocoa Brown, Novi Brown, Angela Beyince, Josca, Evari Pickett, Tjay Williams and Robb Sherman will join the previously announced cast in the movie.

[06/06/25 - 10:42 AM]
"Live with Kelly and Mark" Soars with Star-Studded Week
"Live" ranked as the No. 1 talk show in syndication for 121 consecutive weeks across all key measures.

[06/06/25 - 10:03 AM]
Video: Peacock Releases Trailer for True Crime Documentary "The Gilgo Beach Killer: House of Secrets" Premiering Tuesday, June 10
After the arrest of the alleged Gilgo Beach killer, this documentary goes inside the suspects home for the first time, where exclusive commentary from his own family unravels a chilling portrait of a man accused of living a double life and hiding dark secrets under their own roof.

[06/06/25 - 07:30 AM]
Following +30% Surge in Viewership for the Season 4B Premiere, Showtime Renews "Couples Therapy"
The series follows world-renowned psychologist and psychoanalyst Dr. Orna Guralnik as she deftly guides couples through real-life therapy sessions.

[06/05/25 - 11:06 PM]
Max Original Documentary Series "Most Wanted: Teen Hacker" Debuts This September
The series follows the illegal exploits of Finnish hacker Julius Kivimäki, known as Aleksanteri Kivimäki, who rose to infamy after forcing a U.S. passenger plane to make an emergency landing, shutting down PlayStation globally and orchestrating several dangerous SWAT attacks - including one targeting the family of an FBI agent.

[06/05/25 - 08:01 PM]
A Tender Tale Unfolds: "The Fragrant Flower Blooms with Dignity" Premieres July 6
Serialized on the official Weekly Shonen Magazine app, Magazine Pocket, the manga has distinguished itself in the shonen genre, selling over five million copies as of June 2025.

[06/05/25 - 12:30 PM]
Shocking Limited True Crime Docu-Series, "Butchers of L.A.," Premieres Thursday, June 26 on SundanceTV, Sundance Now and AMC+
Airing weekly, the three-part series sheds new light on the horrifying crimes of the "Freeway Killers" who terrorized Southern California over two decades.

[06/05/25 - 11:01 AM]
ESPN Events Announces 17-Game College Football Bowl Schedule for 2025-26 Season
Bowl Season will begin Saturday, December 13, with the 10th edition of the ESPN Events' Cricket Celebration Bowl.

[06/05/25 - 11:01 AM]
Truths and Rumors Come to a Boiling Point When Bravo's "The Real Housewives of Orange County" Returns for a New Season on Thursday, July 10 at 9 P.M. ET/PT
Housewives Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and Katie Ginella return for an unforgettable season as the ladies set out to uncover the truth, restore trust, heal broken bonds and everything that lies between.

[06/05/25 - 11:01 AM]
BET Announces the Highly Anticipated Return of "Ms. Pat Settles It" for a Third Season
As previously announced, BET Media Group extended its multi-year overall deal with Patricia "Ms. Pat" Williams under which she will produce and perform in new series and other projects across BET.

[06/05/25 - 11:00 AM]
Prime Video Reveals Premiere Date, First Look Images, and Teaser Art for "Butterfly," Starring and Executive Produced by Daniel Dae Kim
The spy-thriller series will premiere all episodes on August 13 and also stars Reina Hardesty, Piper Perabo, and Louis Landau.

[06/05/25 - 10:32 AM]
ESPN Reveals 33-Game College Football Bowl Season Slate for 2025-26
The postseason slate, including 17 ESPN Events' owned-and-operated bowls, starts Saturday, December 13, and runs through Friday, January 2.

[06/05/25 - 10:04 AM]
"My Big Fat Fabulous Life," "90 Day Fiance: Happily Ever After?" and "Welcome to Plathville" Return This July
This July, TLC expands its summer slate with the return of three hit series - each offering new beginnings, evolving relationships, and unforgettable personalities navigating love, family, and personal growth.

[06/05/25 - 10:01 AM]
Starz Renews "The BMF Documentary: Blowing Money Fast" for Season Two
The docuseries, which dives deeper into the real stories of the Black Mafia Family figures who inspired the "BMF" scripted series, will also serve as a complement to the fourth season of "BMF," premiering Friday, June 6.