[11/15/10 - 08:23 AM]
truTV Rings Up Another Season of Hit Series "Hardcore Pawn"
The network has ordered eight episodes, slated to begin in December.

[via press release from truTV]

truTV Rings Up Another Season of Hit Series HARDCORE PAWN

truTV is heading back to Detroit for more adventures in the world of pawn. The network has ordered a second season of the hit series HARDCORE PAWN, an inside look at one of the country's largest pawn shops and the family that runs it. HARDCORE PAWN, which in August scored truTV's biggest series launch ever, is produced by Zodiak USA. The network has ordered eight episodes, slated to begin in December.

HARDCORE PAWN takes viewers behind the scenes at American Jewelry and Loan, where customers bring in everything from alligators to prosthetic limbs. Each pawn ticket has a story, and there are more than 45,000 stories in the warehouse to tell. At the center of American Jewelry and Loan are owner Les Gold and his staff, including his son, Seth, and his trusted manager, Rich. They have to be ready to deal with the unexpected when people's personal items are on the line. As each episode of this fascinating series reveals, haggling over a price can quickly escalate into an all-out conflict.

"This summer, truTV viewers fell in love with HARDCORE PAWN, from the Gold family and their staff to the incredible array of customers who come through the doors of American Jewelry and Loan," said Marc Juris, executive vice president and general manager of truTV. "We look forward to seeing what new surprises HARDCORE PAWN has in store."

This summer, the Aug. 16 premiere of HARDCORE PAWN scored truTV's biggest series launch ever, with 2.1 million viewers, more than 1 million adults 18-49 and 602,000 men 18-49. The series has averaged 1.8 million viewers; 1 million adults 18-49; and 546,000 men 18-49. It has frequently ranked among cable's Top 5 entertainment programs in its timeslot with key male and adult demos.

HARDCORE PAWN is executive-produced by Natalka Znak, Claire O'Donohoe, Mike Gamson and Richard Dominick. For truTV, Robyn Hutt serves as executive in charge of production and Anthony Horn is executive producer.

About Zodiak USA

Zodiak USA is the North American operations for Zodiak Media Group, one of the world's leading creators, producers and distributors of content for TV, radio, new media and cinema. Previously RDF USA, Zodiak USA's credits include Wife Swap (ABC), Secret Millionaire (ABC), Hardcore Pawn (truTV), All Worked Up (truTV), The Boss is Coming to Dinner (NBC) and the syndicated version of Don't Forget the Lyrics (20th Television, VH1, MyNetworkTV). Zodiak Media consists of 45 production companies with presence in 17 countries including the US, the UK, France, Italy, Spain, Scandinavia and Russia. The Group also incorporates an international distribution business based in London and Paris whose catalogue boasts over 10,000 hours of content.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series All Worked Up, Hardcore Pawn, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest´┐Ż and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [november 2010]  


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