[11/18/10 - 06:47 AM]
"60 Minutes" Launches the First Stand-Alone iPad Application for a Primetime News Magazine
"It is an exciting new way to watch our stories," said executive producer Jeff Fager.

[via press release from CBS]


60 MINUTES Launches the First Stand-Alone iPad Application for a Primetime News Magazine

NEW YORK - Nov. 18, 2010 - 60 MINUTES, America's #1 news program is now available on iPad and is the first primetime news magazine to have its own stand-alone application for the hand-held device. 60 MINUTES content from the television broadcast and its many online features will be offered on the new app, now available for $4.99 from the App Store or at www.itunes.com/appstore.

"It is an exciting new way to watch our stories. I love everything about it-the way the app looks, the way the stories play, and the fact that viewers can watch them anytime they want," said 60 MINUTES Executive Producer Jeff Fager.

"The 60 MINUTES app takes full advantage of the generous screen size and unique features of the iPad, including high quality video," said Rob Gelick, Senior Vice President and General Manager, CBS Mobile. "The app allows fans to extend their engagement with 60 MINUTES on a format that is easy to navigate and highly visual."

The 60 MINUTES iPad app delivers high-quality video and text versions of 60 MINUTES program content, including weekly previews, segments, web extras and clips. It also features new original content from the 60 Minutes online series 60MinutesOvertime.com, where users can experience a behind-the-scenes look at the production of 60 MINUTES stories and view archival segments directly related to the week's headlines.

iPad users of the app will also be able to search 60 MINUTES' archive for stories from the present or past seasons and be able to browse segments by categories such as Newsmakers, Politics, Health & Science, Business, Sports, and Entertainment. The content is also searchable by correspondent name.

CBS Mobile and Treemo Labs partnered to develop the 60 MINUTES app. The content is delivered over WiFi and 3G networks to ensure the optimal viewing experience, no matter how users are connected.

About 60 MINUTES

60 MINUTES, the most successful broadcast in television history, began its 43rd season in September 2010. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast begun in 1968 is still a hit in 2010. Over the 2009-'10 season, 60 MINUTES continued its dominance as the number-one news program, drawing an average of 13.2 million viewers per week, more than double the audience of its nearest newsmagazine competitor. It has won more Emmy Awards than any other primetime broadcast, including a special Lifetime Achievement Emmy. It has also won virtually every other broadcast journalism award and is the recipient of 18 Peabody awards for excellence in television broadcasting. 60 MINUTES was created by Don Hewitt; Jeff Fager is the program's executive producer. The correspondents and contributors of 60 MINUTES are Anderson Cooper, Katie Couric, Steve Kroft, Lara Logan, Scott Pelley, Byron Pitts, Charlie Rose, Morley Safer, Bob Simon and Lesley Stahl. Andy Rooney, the broadcast's commentator, began his regular on-air segment, "A Few Minutes with Andy Rooney" in 1978. 60 MINUTES television segments and other content can be viewed online at 60MINUTES.com and a new site, 60MinutesOvertime.com, which offers original content produced for the Web, including behind-the-scenes video about the production of 60 MINUTES stories and timely archival segments.

About CBS Mobile

CBS Mobile, a unit of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW and CBS Television Studios. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies. CBS Corporation is the parent company of CBS Interactive Inc.

  [november 2010]  


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