or


[11/30/10 - 08:53 AM]
MTV Turns Red for World Aids Day, Calling on Young People to GYT (Get Yourself Tested)
Plus: look for the one-hour special "Me, Myself & HIV" on Wednesday, December 1 at 2pm ET/PT.

[via press release from MTV]

MTV TURNS RED FOR WORLD AIDS DAY, CALLING ON YOUNG PEOPLE TO GYT (GET YOURSELF TESTED)

MTV and mtvU Premiere "Me, Myself and HIV" on December 1st

Network Supports (RED)(TM) to Help Eliminate mother-to-child Transmission of HIV by 2015

MTV Teams Up With Planned Parenthood of New York City so Young People can GYT for FREE in Washington Square Park on World AIDS Day

New York, NY, November 30, 2010 - MTV today announced that on-air and online MTV, MTV2, mtvU, MTV Hits, MTV Jams, RateMyProfessors.com, and MTV's Facebook and Twitter profiles will turn red on Wednesday, December 1, 2010 in honor of World AIDS Day, encouraging young people to GYT (Get Yourself Tested). As part of this day, MTV and mtvU will air a new documentary, "Me, Myself and HIV" along with special World AIDS Day programming on MTV, MTV Hits and MTV Jams, in addition to teaming up with Planned Parenthood of New York City to offer free HIV testing in Washington Square Park on December 1st. MTV will also join landmarks from around the world- from the Empire State Building to Table Mountain in Cape Town, South Africa - that will be illuminated the color red as part of the (RED)'s new campaign, 'The AIDS Free Generation is Due in 2015.'

"This World AIDS Day marks the first time MTV has changed the color of its logo in support of a cause," said Stephen Friedman, General Manger of MTV. "By turning all of MTV's screens red, we're delivering a global call to action for a generation that has never known a time without HIV/AIDS to help put an end to the epidemic."

MTV is hosting a series of initiatives and programs on-air, online and on-the-ground as part of World AIDS Day, building on MTV's longstanding commitment to address sexual health issues, including HIV/AIDS, and the ongoing "It's Your (Sex) Life" partnership and "GYT: Get Yourself Tested" campaign with the Kaiser Family Foundation and other partners. MTV's World AIDS Day initiatives include:

"Me, Myself and HIV" (premiering in the U.S. on MTV and mtvU Dec. 1st at 2pm ET/PT and 6pm ET/PT, respectively): Me, Myself & HIV examines real-life stories of two young people - both living with HIV - on opposite sides of the world. This self-narrated, hour-long documentary dispels common myths and stereotypes associated with HIV, and encourages young people to speak more openly about it. Edgy, entertaining and enlightening, Me, Myself & HIV follows Slim, a 21-year-old, aspiring DJ and music producer from Lusaka, Zambia, and Angelikah, a 25-year-old college student from Minneapolis, Minnesota. Slim and Angelikah share their stories from the when they first decided to get tested for HIV/AIDS to life immediately after getting their results, right through to the present day. Me, Myself & HIV was produced by MTV's Staying Alive Campaign, with Firecracker Films. The documentary will air on MTV's global network of 63 channels in 159 countries worldwide, on December 1st in honor of World AIDS Day.

GYT in NYC for Free (Washington Square Park, New York City, from 10am - 2pm): As part of the GYT campaign, Planned Parenthood's New York City affiliate will provide free HIV testing from a mobile van in Washington Square Park in Manhattan on World AIDS Day.

PSAs, Videos and Shows go Red (Dec. 1st): MTV Hits and MTV Jams will air special sexual health and HIV/AIDS themed video hours. Additionally, all MTV channels will air special GYT and World AIDS Day messages throughout the day, as will MTV's HD video screen in Times Square, 44 �. MTV's daily show airing at 5pm ET/PT, "The Seven," will also go red for World AIDs Day.

Pos or Not iPhone App: In honor of World AIDS day, users can head to the online Apple store to download a free iPhone App based on Pos or Not, an interactive game developed with the Kaiser Family Foundation that challenges stereotypes and breaks down the barriers that may prevent people from talking openly about HIV/AIDS, getting tested, and using protection. People from across the U.S. - half of whom are living with HIV and half who are not - share parts of their lives for "Pos or Not" by divulging their HIV status to help dispel myths and misconceptions about HIV and AIDS. Players confront their own HIV stereotypes as they guess whether a profiled participant is positive or negative based only on a photo and a few personal details, such as what they do on the weekends or their favorite kind of music. To date, the game has been played 10.1 million times online.

Globally, more than 1,000 children are born with HIV every day needlessly. Without treatment, about half of these babies will die before their second birthday. AIDS is a preventable and treatable disease -with access to medication a pregnant mother can stop the transmission of HIV to her child. The AIDS free generation is due in 2015; to help make this a reality, viewers can head to www.joinred.com.

According to the U.S. Centers for Disease Control (CDC), 1 in 5 people in the United States living with HIV is unaware that they are infected. Early diagnosis and treatment saves lives. To take action, young people can head to www.GYTNOW.org or text their zip code to GYTNOW (498669) to locate a local testing center near them.

GYT was launched in April 2009 as part of a longstanding partnership between MTV and the Kaiser Family Foundation on sexual health issues, "It's Your (Sex) Life," in response to the staggering rate of sexually transmitted diseases (STDs) among young people in the U.S. Through a cross-platform national media campaign and community outreach, GYT seeks to reduce the spread of STD's among those under 25 by providing information, encouraging more open communication, and promoting testing and treatment as needed. GYT is conducted together with the U.S. Centers for Disease Control and Prevention and Planned Parenthood Federation of America. Gilead Sciences, Inc. provides additional financial support. For more details, head to www.GYTNOW.org.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About (RED)

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance HIV/AIDS programs in Africa, including interventions targeting women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark (U.S. only), Dell, Nike, Penguin Classics and Starbucks. Since its launch in the Spring of 2006, $160 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Ghana, Lesotho, Rwanda, South Africa, Swaziland, and Zambia and supports programs that have reached more than 5 million people. For more information, visit www.joinred.com.





  [november 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/27/16 - 03:36 PM]
NBC's Beloved New Tuesday Drama "This Is Us" Receives Full-Season Order
The Peacock has ordered an additional five episodes of the network's critically beloved new drama series, bringing the full season order to 18.

[09/27/16 - 12:00 PM]
"The Strain" Renewed for Fourth and Final Season
"We sincerely thank Carlton Cuse, Guillermo del Toro, Chuck Hogan and their creative team as well as the fantastic cast for three exciting seasons of The Strain," said Nick Grad.

[09/27/16 - 11:32 AM]
National Geographic Channel's Critically Acclaimed "Explorer" Set to Return on November 14 at 10:00 PM ET/PT as a Weekly Series in a New, Re-Imagined Format
Hosted by Richard Bacon, the documentary series will use a mix of intrepid field pieces, roundtable discussions and in-depth interviews in a continuation of the series' legacy of pushing the boundaries of journalism.

[09/27/16 - 10:49 AM]
Lifetime Announces Programming Event on Saturday, November 5 with Premiere of Original Movie, "Who Killed JonBenet?"
The film stars Eion Bailey, Michel Gill, Julia Campbell and Payton Lepinski as JonBenet.

[09/27/16 - 10:00 AM]
Starz Offers Bloody Good Time with Free Sampling of Original Series "Ash vs Evil Dead" Second Season Premiere Episode
A free multiplatform, nationwide sampling of the episode in its entirety will also be available online at Starz.com and through participating U.S. cable, satellite and Telco affiliates as well as participating OTT partners beginning Wednesday, September 28.

[09/27/16 - 09:15 AM]
"Family Time" Season Four Premieres Tues. Oct. 4 at 9:00 p.m. ET on Bounce TV
The series comedically chronicles the lives of the Stallworth family, headed by the dad Tony, a struggling general contractor played by Omar Gooding, and his wife Lisa, an unfulfilled stay-at-home mom portrayed by Angell Conwell.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/27/16 - 07:01 AM]
Video: Netflix Releases Trailer & Key Art for "Justin Timberlake + The Tennessee Kids"
The Netflix Original Film, which premiered at the 2016 Toronto International Film Festival, gives you the best seat in the house for the final show of the 20/20 Experience World Tour at Las Vegas' MGM Grand Garden Arena.

[09/27/16 - 06:58 AM]
Sonar Entertainment Joins with Bavaria Fernsehproduktion and Sky Deutschland to Co-Produce and Distribute Eight-Episode Series "Das Boot"
The new production is set immediately after the events of Wolfgang Petersen's 1981 Oscar-nominated classic anti-war film, one of the most successful German films of all time.

[09/27/16 - 06:12 AM]
Amazon Studios Greenlights Three New Series for Prime Video
"I Love Dick," "Jean-Claude Van Johnson" and "The Tick" are all due next year on the streaming service.

[09/27/16 - 06:09 AM]
Video: Get Ready for "The Crown" - Official Trailer, Key Art and Brand New Images Released
"The Crown" tells the inside story of Queen Elizabeth II's early reign, revealing the personal intrigues, romances, and political rivalries behind the great events that shaped the second half of the 20th Century.

[09/26/16 - 02:07 PM]
More Roadtrips Are on the Way as Great American Country Renews Its Popular Series "Going RV"
Premiering in February 2017, the new 14-episode season follows families who decide to ditch ordinary daily life for an adventure out on the open road.

[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.