or


[12/06/10 - 06:33 AM]
First Nationally Projectable Study Shows Multichannel Loss to "Cord Cutters" Just 0.1 Percent of U.S. Households
The ESPN study details the number of homes that use their high-speed internet connection in lieu of their cable subscriptions to watch television.

[via press release from ESPN]

First Nationally Projectable Study Shows Multichannel Loss to "Cord Cutters" Just 0.1 Percent of US Households

ESPN Analysis Reveals "Very Minor" Loss, Provides Means to Measure Cord-Cutters; Sports Fans Not Cutting Cord

New York, NY - The amount of "cord-cutters" - multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television - netted out to only 0.11 percent of the television population over the past three months, according to an extensive ESPN analysis of Nielsen's national people meter sample. The ESPN study provides a methodology for measuring and tracking cord cutting in the future, while debunking several stereotypes about the demographics of cord cutters.

The study found that just 0.28 percent of homes in the Nielsen sample dropped multichannel service but kept their broadband Internet connections. This migration was offset by a group of broadcast-only households that became subscribers to multichannel TV and broadband over the same period. These "un-cutters" represented 0.17 percent of homes in the Nielsen sample, so the net loss between the groups was just 0.11 percent of all households. Additionally, people who were heavy or medium sports viewers showed zero cord cutting. Heavy and medium sports viewers account for 83% of sports viewing and 90% of viewing to ESPN.

The study also showed that the number of multichannel homes adding a broadband connection was nearly five times as large as the "cord cutter" group. Nielsen has reviewed and verified the findings of the analysis.

"This project adds critical intelligence to our understanding of the multichannel marketplace," said Glenn Enoch, vice president of Integrated Media Research, ESPN. "We knew from other sources that cord cutting was a very minor behavior, but we now have the ability to quantify this group and monitor it in the future."

While the popular image of a cord cutter imagines a young, high-tech, viewer who consumes most of their video content online, this study found that - of the 0.11 percent of households who did cut the cord - they were mainly middle-aged, middle-income households and persons who are light or non-streamers. In short, cord cutters are more likely to be recession-challenged householders making hard choices about their expenses.

ESPN Research + Analytics had previously used data from Nielsen, and other research providers to determine that while online video consumption has soared in the past two years, TV viewing has continued to increase. Previous analysis has also shown that video consumption is not a zero-sum proposition - viewers of online video are actually heavier viewers of TV.

ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. The company is comprised of six 24-hour domestic television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes) and ESPN 3D, an event-based network. ESPN, ESPN2, ESPNU and ESPNEWS HD are simulcast services. Other businesses include ESPN Regional Television, ESPN International (46 networks, syndication, radio, websites), ESPN Radio, ESPN.com, ESPN3.com (broadband sports network) ESPN Mobile, ESPN The Magazine, ESPN Enterprises, ESPN PPV and other growing new businesses, including ESPN on Demand and ESPN Interactive. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.





  [december 2010]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/19/18 - 06:48 PM]
FOX Sports Ushers in 25th Season of NFL Coverage with Its Strongest Broadcast Schedule Ever
FOX's strong 2018 regular season schedule features 35 NFC divisional matchups - 10 from the NFC South, nine each from the NFC North and NFC West, and seven from the NFC East.

[04/19/18 - 05:39 PM]
Jon Gruden's Coaching Return and NFL in Mexico City Highlight ESPN's 2018 "Monday Night Football" Schedule
The 49th season will kick off on ESPN with a doubleheader Monday, September 10 - New York Jets at Detroit Lions (7:10 p.m. ET) and Los Angeles Rams at Oakland Raiders (10:15 p.m. / 7:15 p.m. PT).

[04/19/18 - 05:22 PM]
2018 "Thursday Night Football" Schedule Released
The 13-game schedule features 11 games on FOX which will be simulcast on NFL Network, and two NFL Network exclusive games.

[04/19/18 - 05:11 PM]
CBS Sports 2018 NFL Schedule Highlighted by Broadcast of Super Bowl LIII
Coverage of Super Bowl LIII, from Atlanta on February 3, 2019, will mark the 20th time CBS has broadcast the Super Bowl, the most of any network.

[04/19/18 - 05:07 PM]
2018 NBC "Sunday Night Football" Schedule Features Falcons-Eagles Sept. 6 in NFL Kickoff Game; First Game of Packers 100th Season; & Rodgers vs. Brady
"Sunday Night Football" will have a new, earlier kickoff time of 8:20 p.m. ET - 10 minutes earlier than last year.

[04/19/18 - 03:15 PM]
CBS Replaces "Living Biblically" on Monday Nights with "Big Bang Theory" Repeats
The Eye indicates the freshman comedy will return to the schedule at a later date.

[04/19/18 - 02:06 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Delivers an Epic Three-Part Reunion Beginning Tuesday, April 24 at 9PM ET/PT
Following the three-part reunion, the network will air a "Secrets Revealed" special on Tuesday, May 15, which will feature never-before-seen footage of "The Real Housewives of Beverly Hills."

[04/19/18 - 12:46 PM]
"For Our Lives: Parkland," The First-Ever Co-Production Between Freeform and ABC News' "Nightline," to Premiere Monday, April 30
The hour-long special will feature footage captured by ABC News reporters documenting several students as they turned their unimaginable grief and fear into action during the difficult weeks after the attack.

[04/19/18 - 12:02 PM]
"Food Network Star" Returns with New Cast of Hopefuls Competing for Culinary Greatness
Before the main competition gets started, Valerie Bertinelli and Tyler Florence return to co-host a new season of "Food Network Star: Comeback Kitchen," premiering on Sunday, May 27.

[04/19/18 - 12:00 PM]
Disney Channel - Packed and Ready to Go - Super-Serves Kids All Summer Long with Its Most-New Ever Daily Programming Schedule
Throughout the summer, Disney Channel will bring fans new programming, starting at 9:00 a.m. EDT/PDT on weekdays and 8:00 a.m. EDT/PDT on weekends.

[04/19/18 - 11:00 AM]
Tony and Emmy Award Winner Tyne Daly Joins the Cast of "Murphy Brown" When It Returns to CBS
Daly will play Phyllis, the sister of the beloved, deceased bar owner Phil from the original series, and it's evident that the apple doesn't fall far from the tree.

[04/19/18 - 10:32 AM]
Johnny Galecki's "SciJinks" Premiering Wednesday, May 16 on Science Channel
Galecki orchestrates a team of inventive scientists who use science to feed people's minds, and to mess with their heads.

[04/19/18 - 10:16 AM]
Paramount Network Announces Series Pickup for "First Wives Club"
A cast announcement will be made in the coming weeks.

[04/19/18 - 10:02 AM]
Sundance Now Acquires Critically-Acclaimed Scripted Comedy "Motherland" from Lionsgate
The critically-acclaimed series, written and created by Sharon Horgan, Holly Walsh, and Graham and Helen Linehan, will make its exclusive U.S. debut with the first two episodes premiering on the service Thursday, May 10.

[04/19/18 - 10:00 AM]
CBS All Access Original Series "Strange Angel" to Launch on Thursday, June 14
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.