or


[12/06/10 - 08:53 AM]
Turner Entertainment Networks to Feature "Tron: Legacy" Network Crossover Promotional Event
The promotion includes five special 60-second looks at the film, each airing multiple times and, in some instances, including exclusive content.

[via press release from Turner]

Turner Entertainment Networks to Feature "TRON: Legacy" Network Crossover Promotional Event

TBS, truTV and TNT to Feature Special Roadblock Messaging the Week of Dec. 6

Turner Entertainment Ad Sales and Marketing is unveiling a multi-network promotion to drive additional awareness for the upcoming Walt Disney Pictures theatrical "TRON: Legacy," in theatres on Dec. 17, 2010. Monday, Dec. 6 through Friday, Dec. 10, TBS, truTV and TNT will each promote the film through targeted, custom programming stunts, including special, extended looks at the upcoming film on each network that will be driven to with a cross-network promo. The featured content will air in such popular programming as Family Guy on TBS, a Rizzoli and Isles marathon on TNT, and It Only Hurts When I Laugh on truTV, along with theatricals like 10,000 B.C. and Fred Claus. The Family Guy line-up includes the "One if by Clam, Two if by Sea" episode, which features "TRON" in the storyline.

"We have the creative and reach capabilities across these three distinctly branded networks to align strategically with a mega holiday release like TRON: Legacy through a high-profile roadblock format," said Dan Riess, senior vice president, Turner Entertainment Promotions and Marketing. "This promotion is custom-designed with their theatrical in mind, and the audience they are looking to reach."

Through a roadblock format, the custom content will air within a specific time slot across all three networks throughout the week, creating a more expansive promotional message for the film's release date. The promotion includes five special 60-second looks at the "TRON: Legacy," each airing multiple times and, in some instances, including exclusive content. On Monday, Dec. 6, the TRON: Legacy tune-in and special look content will air from 8-8:30 p.m. during breaks from the shows The Office on TBS, a Rizzoli & Isles marathon on TNT and All Worked Up on truTV. The next day, from 9-10 p.m., the content will air within Family Guy on TBS, the theatrical 10,000 B.C. on TNT and a Party Heat special on truTV. That night's Family Guy lineup will feature the "One if by Clam, Two if by Sea" episode, which includes "TRON" in the storyline. Then on Wednesday night, from 8-9 p.m., Tyler Perry's House of Payne on TBS, Bones on TNT and Ma's Roadhouse on truTV will all host the special tune-in messaging and special look content during breaks. Thursday's lineup from 10-10:30 p.m. features Family Guy on TBS and It Only Hurts When I Laugh on truTV. The promotional week will conclude on Friday, Dec. 9, within the TBS network television premiere of Fred Claus from 8-10:30 p.m.

In addition, truTV developed a custom REEL music vignette for TRON: Legacy featuring an interview with one of the stars from the film Olivia Wilde discussing the soundtrack by Daft Punk. The content piece highlighting the music by Daft Punk will run on the network Dec. 3-9.

TRON: Legacy is a 3D action-packed adventure set in a digital world unlike anything captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar� and Golden Globe� winner Jeff Bridges), a man once known as the world's leading video-game developer. When Sam investigates a strange signal sent from the abandoned Flynn's Arcade�that could have only come from his father�he finds himself pulled into a world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-or-death journey across a visually stunning universe�created by Kevin Himself�which has become far more advanced with never-before-imagined vehicles, weapons and landscapes, and a ruthless villain who will stop at nothing to prevent their escape.

TRON: Legacy is directed by Joseph Kosinski and produced by Sean Bailey, Jeffrey Silver and Steven Lisberger. The story is by Edward Kitsis & Adam Horowitz and Brian Klugman & Lee Sternthal, and the screenplay is by Edward Kitsis & Adam Horowitz, based on characters created by Steven Lisberger and Bonnie MacBird. Presented in Disney Digital 3D�, Real D 3D and IMAX� 3D and scored by Grammy Award��winning electronic music duo Daft Punk, "TRON: Legacy" hits theaters on December 17, 2010.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· FAMILY GUY (FOX)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· OFFICE, THE (NBC)
· RIZZOLI & ISLES (TNT)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)





[08/31/15 - 03:11 PM]
The Dome Will Come Down and Its Mysterious Origins Revealed During the Series Finale of "Under the Dome," Thursday, Sept. 10
All three seasons will continue to be available for unlimited streaming to fans and members of Amazon's Prime Video.

[08/31/15 - 02:31 PM]
Video: Only Three Weeks Until the Return of "Gotham: Rise of the Villains"
Check out the latest teases for the new season, premiering Monday, September 21 on FOX.

[08/31/15 - 02:01 PM]
TV Land Announces Second Season Orders for Successful Freshman Comedies "The Jim Gaffigan Show" and "Impastor"
"We're really proud of these shows that represent the new TV Land," said Keith Cox. "They have quality writing and great casts, and we're excited to move on to season two for both."

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 12:28 PM]
Lifetime Adds "Murder in Mexico: The Bruce Beresford-Redman Story" to September Original Movie Slate
Colin Egglesfield star in the project, which is based on the true story of reality producer Bruce Beresford-Redman.

[08/31/15 - 12:13 PM]
E!'s New Comedy Debate Series "We Have Issues" Premieres Friday, September 18th
Comedians Julian McCullough and Annie Lederman host the series, which will follow "The Soup" on Friday nights.

[08/31/15 - 11:36 AM]
With Big Money on the Line, Auto Auctions Are Anything But "Chummy" in an All New Season of Velocity's "Dallas Car Sharks"
Velocity turns the key on this new 14-episode season with back-to-back premieres on Wednesday, September 16 at 10:00/9:00c and 10:30/9:30c.

[08/31/15 - 11:04 AM]
TNT Brings the Drama with Four Hot Fall Shows
Newcomer "Agent X" joins returning series "The Librarians," "Major Crimes" and "Legends."

[08/31/15 - 10:56 AM]
Oxygen Media Gets in the Game with "Pretty. Strong." Premiering Tuesday, October 6 at 10 PM ET/PT
Following the league's two-time reigning champions the Chicago Bliss, this series delves into the lives of eight women of the gridiron as they navigate life both on and off the field.

[08/31/15 - 10:53 AM]
Chi-Town Gets Inked as VH1 Premieres the New Series "Black Ink Crew: Chicago" on Monday, October 26th at 9PM ET/PT
The series follows a passionate and ambitious group of friends through the unforgiving streets of Chicago as they band together to create new identities for themselves, their families and their business.

[08/31/15 - 10:30 AM]
Disney XD and Maker Studios Launch Talent and Content Incubation Program, "Disney XD by Maker"
Disney XD by Maker will incubate content with Maker's leading creators and will also utilize the Maker Offers platform to allow up-and-coming creators worldwide to participate.

[08/31/15 - 10:24 AM]
A Dud in the Sack Attempts to Please His Wife in Discovery Life Channel's Hilarious Special "How to Make Love to My Wife"
The one-hour special premieres Monday, September 7 at 10:00/9:00c on the network.

[08/31/15 - 09:54 AM]
"The Willis Family" Sings Into a New Season on TLC
The new season is slated to premiere in early 2016.

[08/31/15 - 09:36 AM]
Explorer Josh Gates Sets Out on All-New Thrilling Adventures Investigating the World's Most Intriguing Legends - The Search for the Real Robin Hood, Blackbeard's Hidden Gold, Genghis Khan's Tomb and More
"Expedition Unknown" returns Wednesday, October 7 at 9:00/8:00c on Travel Channel.

[08/31/15 - 09:05 AM]
Danica McKellar Joins Celebrity Judging Panel for the 95th Anniversary Broadcast of Miss America
The final judge for the "2016 Miss America Competition" will be announced in the coming weeks.