or


[12/06/10 - 08:53 AM]
Turner Entertainment Networks to Feature "Tron: Legacy" Network Crossover Promotional Event
The promotion includes five special 60-second looks at the film, each airing multiple times and, in some instances, including exclusive content.

[via press release from Turner]

Turner Entertainment Networks to Feature "TRON: Legacy" Network Crossover Promotional Event

TBS, truTV and TNT to Feature Special Roadblock Messaging the Week of Dec. 6

Turner Entertainment Ad Sales and Marketing is unveiling a multi-network promotion to drive additional awareness for the upcoming Walt Disney Pictures theatrical "TRON: Legacy," in theatres on Dec. 17, 2010. Monday, Dec. 6 through Friday, Dec. 10, TBS, truTV and TNT will each promote the film through targeted, custom programming stunts, including special, extended looks at the upcoming film on each network that will be driven to with a cross-network promo. The featured content will air in such popular programming as Family Guy on TBS, a Rizzoli and Isles marathon on TNT, and It Only Hurts When I Laugh on truTV, along with theatricals like 10,000 B.C. and Fred Claus. The Family Guy line-up includes the "One if by Clam, Two if by Sea" episode, which features "TRON" in the storyline.

"We have the creative and reach capabilities across these three distinctly branded networks to align strategically with a mega holiday release like TRON: Legacy through a high-profile roadblock format," said Dan Riess, senior vice president, Turner Entertainment Promotions and Marketing. "This promotion is custom-designed with their theatrical in mind, and the audience they are looking to reach."

Through a roadblock format, the custom content will air within a specific time slot across all three networks throughout the week, creating a more expansive promotional message for the film's release date. The promotion includes five special 60-second looks at the "TRON: Legacy," each airing multiple times and, in some instances, including exclusive content. On Monday, Dec. 6, the TRON: Legacy tune-in and special look content will air from 8-8:30 p.m. during breaks from the shows The Office on TBS, a Rizzoli & Isles marathon on TNT and All Worked Up on truTV. The next day, from 9-10 p.m., the content will air within Family Guy on TBS, the theatrical 10,000 B.C. on TNT and a Party Heat special on truTV. That night's Family Guy lineup will feature the "One if by Clam, Two if by Sea" episode, which includes "TRON" in the storyline. Then on Wednesday night, from 8-9 p.m., Tyler Perry's House of Payne on TBS, Bones on TNT and Ma's Roadhouse on truTV will all host the special tune-in messaging and special look content during breaks. Thursday's lineup from 10-10:30 p.m. features Family Guy on TBS and It Only Hurts When I Laugh on truTV. The promotional week will conclude on Friday, Dec. 9, within the TBS network television premiere of Fred Claus from 8-10:30 p.m.

In addition, truTV developed a custom REEL music vignette for TRON: Legacy featuring an interview with one of the stars from the film Olivia Wilde discussing the soundtrack by Daft Punk. The content piece highlighting the music by Daft Punk will run on the network Dec. 3-9.

TRON: Legacy is a 3D action-packed adventure set in a digital world unlike anything captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar� and Golden Globe� winner Jeff Bridges), a man once known as the world's leading video-game developer. When Sam investigates a strange signal sent from the abandoned Flynn's Arcade�that could have only come from his father�he finds himself pulled into a world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-or-death journey across a visually stunning universe�created by Kevin Himself�which has become far more advanced with never-before-imagined vehicles, weapons and landscapes, and a ruthless villain who will stop at nothing to prevent their escape.

TRON: Legacy is directed by Joseph Kosinski and produced by Sean Bailey, Jeffrey Silver and Steven Lisberger. The story is by Edward Kitsis & Adam Horowitz and Brian Klugman & Lee Sternthal, and the screenplay is by Edward Kitsis & Adam Horowitz, based on characters created by Steven Lisberger and Bonnie MacBird. Presented in Disney Digital 3D�, Real D 3D and IMAX� 3D and scored by Grammy Award��winning electronic music duo Daft Punk, "TRON: Legacy" hits theaters on December 17, 2010.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· FAMILY GUY (FOX)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· OFFICE, THE (NBC)
· RIZZOLI & ISLES (TNT)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)





[07/21/17 - 06:58 PM]
Video: Netflix Brings "Marvel's The Defenders" to San Diego Comic Con and Releases New Trailer
Plus: "Marvel's Iron Fist" to return for a second season.

[07/21/17 - 06:46 PM]
Two-Hour Season Five Premiere of History's Hit Drama Series "Vikings" Airs Wednesday, November 29 at 9 PM ET/PT
An exclusive trailer of the new season was unveiled during the "Vikings" cast panel this evening at Comic-Con.

[07/21/17 - 06:26 PM]
Video: Catch Up on Thursday's "Ghosted" & "The Exorcist" Highlights
FOX releases an assortment of videos from today's San Diego Comic-Con offerings.

[07/21/17 - 06:16 PM]
"Archer" Headed to "Danger Island" For Its Ninth Season
The ninth season of "Archer" will premiere on FXX in 2018.

[07/21/17 - 05:45 PM]
Starz Surprises "Outlander" Fans with World Premiere of Season Three at San Diego Comic-Con
The network also released a new video recap, highlighting footage from Seasons One and Two of "Outlander."

[07/21/17 - 04:54 PM]
Video: Watch the New Trailer for "The Gifted" That Just Screened at San Diego Comic-Con
FOX's much-ballyhooed drama premieres Monday, October 2.

[07/21/17 - 04:52 PM]
Video: "The 100" Comic-Con 2017 Video
The series debuted an exclusive highlight reel recounting all the action and drama from season four.

[07/21/17 - 04:51 PM]
"The Big Bang Theory" Giveaway to Benefit STEM Education
Warner Bros. Television will donate $10,000 to the show's Scholarship Endowment at UCLA if they can generate more than 10,000 likes and retweets.

[07/21/17 - 04:15 PM]
Video: "Preacher" Season 2 Official Comic-Con Trailer
Get a glimpse into the absurdly twisted, action-packed thrill ride that is "Preacher" in the official Season 2 trailer.

[07/21/17 - 02:21 PM]
Video: "Psych: The Movie" Gives Psych-O's the Ultimate Summer Surprise at San Diego Comic-Con
Watch Shawn Spencer and Gus Burton share their journey to get back into "Psych" shape for "Psych: The Movie."

[07/21/17 - 12:45 PM]
Video: "The Walking Dead" Season 8 Official Comic-Con Trailer
Don't miss the Season 8 premiere Sunday, October 22 on AMC.

[07/21/17 - 12:31 PM]
"Young Justice: Outsiders" New Character Looks - and New Character
The new season will be coming soon to the DC-branded digital service.

[07/21/17 - 12:30 PM]
Video: "iZombie" Comic-Con 2017 Video & A Message from Robert Knepper
Robert Knepper announced at Comic-Con that he'll be joining the cast full time as a series regular in the upcoming season.

[07/21/17 - 12:20 PM]
Cartoon Network Presents "Steven Universe" at San Diego Comic-Con
Check out the first official gameplay trailer for "Save the Light," the upcoming console RPG from the imaginative world of Cartoon Network's hit series.

[07/21/17 - 11:55 AM]
Video: "Fear the Walking Dead" Season 3 Official Comic-Con Trailer
See what's to come in the second half of Season 3 before it returns on Sunday, September 10 on AMC.