or


[12/06/10 - 08:53 AM]
Turner Entertainment Networks to Feature "Tron: Legacy" Network Crossover Promotional Event
The promotion includes five special 60-second looks at the film, each airing multiple times and, in some instances, including exclusive content.

[via press release from Turner]

Turner Entertainment Networks to Feature "TRON: Legacy" Network Crossover Promotional Event

TBS, truTV and TNT to Feature Special Roadblock Messaging the Week of Dec. 6

Turner Entertainment Ad Sales and Marketing is unveiling a multi-network promotion to drive additional awareness for the upcoming Walt Disney Pictures theatrical "TRON: Legacy," in theatres on Dec. 17, 2010. Monday, Dec. 6 through Friday, Dec. 10, TBS, truTV and TNT will each promote the film through targeted, custom programming stunts, including special, extended looks at the upcoming film on each network that will be driven to with a cross-network promo. The featured content will air in such popular programming as Family Guy on TBS, a Rizzoli and Isles marathon on TNT, and It Only Hurts When I Laugh on truTV, along with theatricals like 10,000 B.C. and Fred Claus. The Family Guy line-up includes the "One if by Clam, Two if by Sea" episode, which features "TRON" in the storyline.

"We have the creative and reach capabilities across these three distinctly branded networks to align strategically with a mega holiday release like TRON: Legacy through a high-profile roadblock format," said Dan Riess, senior vice president, Turner Entertainment Promotions and Marketing. "This promotion is custom-designed with their theatrical in mind, and the audience they are looking to reach."

Through a roadblock format, the custom content will air within a specific time slot across all three networks throughout the week, creating a more expansive promotional message for the film's release date. The promotion includes five special 60-second looks at the "TRON: Legacy," each airing multiple times and, in some instances, including exclusive content. On Monday, Dec. 6, the TRON: Legacy tune-in and special look content will air from 8-8:30 p.m. during breaks from the shows The Office on TBS, a Rizzoli & Isles marathon on TNT and All Worked Up on truTV. The next day, from 9-10 p.m., the content will air within Family Guy on TBS, the theatrical 10,000 B.C. on TNT and a Party Heat special on truTV. That night's Family Guy lineup will feature the "One if by Clam, Two if by Sea" episode, which includes "TRON" in the storyline. Then on Wednesday night, from 8-9 p.m., Tyler Perry's House of Payne on TBS, Bones on TNT and Ma's Roadhouse on truTV will all host the special tune-in messaging and special look content during breaks. Thursday's lineup from 10-10:30 p.m. features Family Guy on TBS and It Only Hurts When I Laugh on truTV. The promotional week will conclude on Friday, Dec. 9, within the TBS network television premiere of Fred Claus from 8-10:30 p.m.

In addition, truTV developed a custom REEL music vignette for TRON: Legacy featuring an interview with one of the stars from the film Olivia Wilde discussing the soundtrack by Daft Punk. The content piece highlighting the music by Daft Punk will run on the network Dec. 3-9.

TRON: Legacy is a 3D action-packed adventure set in a digital world unlike anything captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar� and Golden Globe� winner Jeff Bridges), a man once known as the world's leading video-game developer. When Sam investigates a strange signal sent from the abandoned Flynn's Arcade�that could have only come from his father�he finds himself pulled into a world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-or-death journey across a visually stunning universe�created by Kevin Himself�which has become far more advanced with never-before-imagined vehicles, weapons and landscapes, and a ruthless villain who will stop at nothing to prevent their escape.

TRON: Legacy is directed by Joseph Kosinski and produced by Sean Bailey, Jeffrey Silver and Steven Lisberger. The story is by Edward Kitsis & Adam Horowitz and Brian Klugman & Lee Sternthal, and the screenplay is by Edward Kitsis & Adam Horowitz, based on characters created by Steven Lisberger and Bonnie MacBird. Presented in Disney Digital 3D�, Real D 3D and IMAX� 3D and scored by Grammy Award��winning electronic music duo Daft Punk, "TRON: Legacy" hits theaters on December 17, 2010.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· FAMILY GUY (FOX)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· OFFICE, THE (NBC)
· RIZZOLI & ISLES (TNT)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)









[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.

[04/24/15 - 10:08 AM]
Video: "Nightingale" - Tease (HBO Films)
The David Oyelowo-led project premieres Friday, May 29 at 9:00/8:00c on the pay channel.

[04/24/15 - 10:07 AM]
FYI(TM) Greenlights New Original Series "The Seven Year Switch"
In the series, four couples at a crossroads in their relationship will get the chance to live with a stranger for two weeks, in an experimental marriage, to help determine what traits and characteristics in a mate could make their marriage stronger.

[04/24/15 - 09:22 AM]
"Steve Harvey" Celebrates 500th Episode, Monday, April 27
Members of the studio audience will get the opportunity of a lifetime, as each day April 27 - May 1, one lucky person will be chosen to step into the "Steve Harvey Money Booth" and will be given 20 seconds to collect as much cash as they can.

[04/24/15 - 09:08 AM]
Hulu Original "Moone Boy" to Return for A Sidesplitting Third Season
The Chris O'Dowd-led series returns to Hulu for a third and final season with six all-new episodes on Wednesday, May 13.