or


[12/13/10 - 11:39 AM]
Logo Wraps 2010 with On-air and Online Highs Throughout the Year
In addition, Logo's hit summer series "RuPaul's Drag U" will return for a new season in summer 2011.

[via press release from Logo]

Logo Wraps 2010 with On-air and Online Highs Throughout the Year

Total Day Impressions In December 2010 up 157% Since The Start of Logo's Nielsen Ratings in First Quarter of This Year

RuPaul and His Fabulous Faculty Return to Logo Summer 2011 to Educate Real Women on the Transformative Art of Drag In "RuPaul's Drag U" - Casting Call for a New Season of Students Begins

NEW YORK, Dec. 13, 2010 -- Logo, the entertainment network for gays and their families and friends, from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), finishes 2010 on the "A-List," scoring numerous network record highs in viewership during its first year rated by Nielsen Media Research and in online traffic. For example, the network's total day 18-49 impressions in December are +157% higher since the start of Logo's Nielsen ratings on December 28, 2009. December month-to-date 18-49 total day ratings are up +147% compared to that same start.*

In addition, Logo's hit summer series "RuPaul's Drag U" will return for a new season in summer 2011 as RuPaul and his "drag professors" help biological women unleash their inner diva. The series that "Entertainment Weekly" described as, "the show positively bubbles with heart - and sass" has been re-upped to a ten, one-hour episode season. "RuPaul's Drag U," a World of Wonder production, also announces a casting call for biological women in the Los Angeles area to apply to be a "student" for the next season.

"RuPaul's Drag U" takes an incoming class of beauty-starved, confidence-drained women and teaches them the essential elements of sexiness, sass and spunk that have long been the calling cards of every great drag queen. At orientation, these students are put through "The Dragulator," a device that RuPaul defines as a "highly sophisticated piece of technology," which reveals their full drag potential. Next, each student is paired with a drag professor (fan favorite drag queen alumni from "RuPaul's Drag Race") who will help their student achieve their diva transformation from the inside-out. In the end, only one woman will be declared the valedictorian of each class, but all students will "draguate" with a boost in confidence, self-respect, and a whole new take on the power of femininity.

As with last season, "RuPaul's Drag U" will also feature celebrity "visiting professors" that will rate the class of "draguates" during the final "draguation ceremony" - a runway and musical performance. Past celebrity guest stars have included: Debi Mazar, Chaka Khan, Jackee Harry, Kelly Osbourne and Kris Jenner.

Logo Counts Up Its 2010 Viewership and Online Traffic Highlights

The series renewal of "RuPaul's Drag U" comes as Logo wraps its most successful year to date. 2010 proved to be the year of drag queens, drama and A-list antics on Logo and viewers took notice:

In its first Nielsen-rated year, "RuPaul's Drag Race" averaged a .5 rating in the key 18-49 demo. Ratings' gains of 89 percent were seen from Live to Live +7 throughout the season.

Season 1 of "RuPaul's Drag U" performed well-above the channel's primetime average across its premieres (+314% from 3Q'10 Prime). The series posted gains across all demos, with the largest increase among Logo's younger viewers. "RuPaul's Drag U" attracted viewers 9 years younger than the Prime average with a median age of 37.4. Additionally, huge ratings gains were posted in playback, increasing the season average +103% from Live to Live+7.

"The A-List New York" earned ratings across its premieres that were up +398% from the 4Q'10 Prime average. The first seven episodes have shown gains of +83% from Live to Live+7 data.

Logo's foray into originals during 2010 brought in a younger and wealthier audience compared with previous years. The network is drawing viewers with a median age of 44 with a 50/50 gender split.

Online, user engagement with the Logo Constellation soared in 2010, as the average monthly time spent per unique visitor reached a staggering 41 minutes. Additionally, year-to-date, average monthly unique visitors and average monthly video streams to the Logo constellation are up +13% and +66%, respectively above the same time period in 2009 (Omniture).

"2010 was a tremendous year for Logo," said Lisa Sherman, Executive Vice President and General Manager, Logo. "We exceeded our business goals and grew viewership, ratings and online streams in part by generating buzz around our hit shows, high-profile acquisitions and online content and commentary. And the year ahead promises to bring more of what our viewers, advertisers and partners expect from us - big names, bold programming and thoughtful commentary."

"RuPaul's Drag U" is holding a casting call for women in the Los Angeles area to apply for position in the new incoming class. For applications, please contact dragucasting@gmail.com.

"RuPaul's Drag U" is produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell and RuPaul Charles serving as Executive Producers. Dave Mace and Pamela Post serve as Executive Producers for Logo.

Want an at-home diva transformation? Check out Dragulator.com and start your own "dragulation" today.

* Source: Nielsen Media Research, December to date, 11/29-12/8/10, versus 12/28/09. All ratings information refers to P18-49 Live SD ratings unless otherwise noted.

ABOUT WORLD OF WONDER

World of Wonder (WOW) was founded by Randy Barbato and Fenton Bailey and has created a library of branded properties across all platforms, including such well known films as "Party Monster," "The Eyes of Tammy Faye," "Inside Deep Throat" and television shows "Tori & Dean: Home Sweet Hollywood," "Million Dollar Listing," "RuPaul's Drag Race," "Fantasia for Real," "The Fabulous Beekman Boys" and the entertainment blog The WOW Report (www.worldofwonder.net).

About Logo: Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment gay and lesbian-themed network, from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B). Launched in 2005, Logo's cable channel is in more than 39 million homes across the United States and is complemented by a federation of online properties, including LOGOonline.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.





  [december 2010]  
S
M
T
W
T
F
S
   


· A LIST, THE: NEW YORK (LOGO)
· RUPAUL'S DRAG RACE (LOGO)
· RUPAUL'S DRAG U (LOGO)





[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 10:02 AM]
"The Great British Baking Show" Returns to PBS for a Fourth Season of Merriment in the Kitchen
PBS also announced it has committed to a fifth season of the series that has previously aired on the BBC.

[01/16/17 - 10:01 AM]
PBS Honors Extraordinary Achievements and Explores Important Conversations as Part of Black History Month Programming
PBS kicks off a new year with documentaries and specials that highlight the African-American experience through content on-air on PBS member stations and online through the PBS Black Culture Connection.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/16/17 - 05:06 AM]
TEGNA and MGM Launching BOLD, a Live, Interactive, Multi-Platform Program
BOLD will be the industry's first live multi-daypart syndicated show, spotlighting the day's essential stories, information and trending social media content in real-time across multiple screens.

[01/15/17 - 10:05 AM]
PBS and Stations Launch 24/7 PBS Kids Channel, Expanding Access to the #1 Children's Educational Media Brand on TV and Digital Platforms
The free service ensures that PBS Kids' high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in.

[01/15/17 - 10:04 AM]
PBS and HHMI Tangled Bank Studios Celebrate 40th Anniversary of NASA Voyager Launch in "The Farthest" (w.t.)
The twin Voyager spacecraft revolutionized planetary science, resolved key questions about the outer planets and raised intriguing new ones about the evolution of our solar system.

[01/15/17 - 10:03 AM]
PBS and Time Inc. Announce "Beyond a Year in Space"
The two specials explore the human limitations for space travel and what a mission to Mars will require.

[01/15/17 - 10:02 AM]
PBS Announces New Summer of Adventure
Look for six new limited series that take viewers to some of the world's most amazing places and cultures.

[01/15/17 - 10:01 AM]
PBS Series "Nova" Shares the Great American Solar Eclipse with Audiences Across the U.S. in Special Day-of-Event Presentation
On Monday August 21, 2017, America's eyes will be glued to the skies as the mainland United States experiences the first total solar eclipse since 1979.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 05:06 PM]
AMC Announces 2017 Winter and Spring Premiere Dates for New and Returning Original Series
The cable channel sets premieres for the martial arts drama "Into the Badlands," new epic "The Son" and the Emmy(R)-nominated "Better Call Saul."

[01/14/17 - 05:05 PM]
On the Heels of Three Golden Globe(R) Wins for "The Night Manager" AMC and the BBC Team Up Again with Best-Selling Author John le Carre
"The Spy" is being distributed internationally by Paramount and adapted by Academy Award winner Simon Beaufoy.