or


[01/07/11 - 07:54 AM]
MTV Joins With George Clooney, Google, The United Nations and Others to Help Deter War in Sudan
"Satellite Sentinel Project welcomes MTV and its viewers -- who have been standing up for years to end human rights crimes in Darfur and southern Sudan -- to our early warning system team," said Clooney.

[via press release from MTV]

MTV JOINS WITH GEORGE CLOONEY, GOOGLE, THE UNITED NATIONS AND OTHERS TO HELP DETER WAR IN SUDAN

Network Amplifies Groundbreaking Satellite Sentinel Project, Calls on Young People to Show that the "World is Watching"

New York, NY - January 7, 2011 - MTV and mtvU, MTV's 24-hour college network, are teaming up with George Clooney and the Satellite Sentinel Project - along with Not on Our Watch, the Enough Project, Google, the United Nations UNITAR Operational Satellite Applications Programme (UNOSAT), the Harvard Humanitarian Initiative, and Trellon, LLC -- by calling on young people to help deter violence in Sudan, and send a loud message: "the world is watching."

On January 9, 2011, southern Sudan will begin a week-long vote on independence from the rest of the country and analysts have warned that this could plunge the country back into civil war. Starting today, MTV and mtvU will promote the Satellite Sentinel Project across an array of on-air and online properties, encouraging young people to become peace monitors, inform their friends of the latest happenings in Sudan and be prepared to mobilize support should violence emerge. Specific calls to action can be found at Sudan.mtvU.com.

"Satellite Sentinel Project welcomes MTV and its viewers -- who have been standing up for years to end human rights crimes in Darfur and southern Sudan -- to our early warning system team," said George Clooney, who initiated the project. "Frankly, our team of policy wonks and super nerds could use an injection of MTV style."

In order to generate rapid responses to human rights concerns, the Satellite Sentinel Project combines satellite imagery analysis, field reports and crowd-sourced map data from Google Map Maker to prevent violence, and focuses world attention on Sudan. The project uses commercial satellites passing over the border of northern and southern Sudan to capture possible threats to civilians, observe the movement of displaced people, detect bombed and razed villages, or note other evidence of pending mass violence. To become part of the open-source, early warning system for Sudan, young people can follow the Satellite Sentinel Project on Twitter @SudanSentinel. By doing this, they'll get the latest updates and action alerts, and be ready to help put pressure on public officials to respond, if necessary.

"We know the Millennial generation is fearless, and that they strongly believe in their power to affect change," said Stephen Friedman, General Manager of MTV. "We're proud to act as a megaphone for the Satellite Sentinel Project's efforts, amplifying their message to young people so they can join forces with the world to help maintain peace in Sudan during this potentially volatile moment in history."

Through mtvU, MTV has a history of partnering with its audience to generate awareness and take action on issues affecting Sudan. In 2006, as part of mtvU's Sudan campaign to empower college students with tools to fight genocide in Darfur, the network launched "Darfur is Dying." In this narrative-based simulation, the user, from the perspective of a displaced Darfurian, negotiates forces that threaten the survival of his or her refugee camp. To date, the game has been played more than 3.9 million times by over 2 million players, and led to over 50,000 actions taken, including emailing the president, petitioning local representatives for legislation supporting Darfur, and learning how to start a divestment movement on campus.

The Satellite Sentinel Project marks the first sustained, public effort to systematically monitor and report on potential hotspots and threats to security along a border, in near real-time (within 24-36 hours), with the aim of heading off humanitarian disaster and human rights crimes before they occur. The Satellite Sentinel Project is available at www.satsentinel.org. The project's funder, Not On Our Watch -- co-founded by Don Cheadle, George Clooney, Matt Damon, Brad Pitt, David Pressman, and Jerry Weintraub -- focuses global attention and resources toward putting an end to mass atrocities around the world.

For more information or ways to take action, please head to Sudan.mtvU.com or www.satsentinel.org.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy�, Grammy� and Peabody� award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About mtvU

Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches nearly 9 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com.





  [january 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 10:01 PM]
Winner Announced on "Hell's Kitchen"
The winner received a Head Chef position at BLT Steak at Bally's Las Vegas, a total prize value of $250,000.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 04:10 PM]
Video: Watch First Looks at "MasterChef" Premiering Wednesday, June 1, at 9/8c, on FOX!
Judging the battle rounds will be Gordon Ramsay and Christina Tosi, who will taste for flavor, creativity and presentation.

[04/29/16 - 04:04 PM]
It's Official: Season 2 of Netflix's "The Ranch" Coming in 2017!
Co-stars Ashton Kutcher, Danny Masterson and Sam Elliott shared the news in a video message this afternoon.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 12:36 PM]
Hulu Announces Straight-to-Series Order for "The Handmaid's Tale" from MGM Television
The series will be created, executive produced and written by Bruce Miller with Daniel Wilson, Fran Sears and Warren Littlefield serving as executive producers.

[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 12:18 PM]
Showtime 2016 Summer Programming Overview
Highlights include the return of "The Circus: Inside the Greatest Political Show on Earth" on Sunday, July 10 at 8:00/7:00c.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.