[01/14/11 - 05:58 PM]
The CW at TCA: Ostroff Affirms Status Quo
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "Just five years ago - actually, five years ago this month - we announced the formation of The CW network," Dawn Ostroff, the netlet's President of Entertainment told reporters at the TCA Winter Press Tour. "And in that time we have cultivated a distinct brand and identity that's instantly recognizable as culturally current, smartly provocative, and cutting-edge."

Ostroff was on hand to deliver opening remarks prior to The CW's two sessions at the TCA Winter Press Tour - "Shedding for the Wedding," premiering Wednesday, February 23, and "The Kick-Ass Women of The CW" - rather than a formal executive session.

"We're up 9 percent in total viewers this season, and we're up 10 percent in adults 18-49," she said in the prepared statement. "We've had more growth than any other network in these demos. And we've been holding steady in adults 18-34. And I have to say in today's environment, that's a major accomplishment."

Ostroff added that this fall, "unique viewers to cwtv.com has increased 77 percent over a year ago. And viewers are watching 59 percent more episodic video on our site than last year. So with the increased commercial loads and growth in traffic, streaming is now generating significant additional revenue for us."

She likewise touted the network's freshman dramas "Nikita" and "Hellcats," the latter of which moves to Tuesday nights on January 25. "When 'Nikita' returns in two weeks from now, we'll see the storyline evolving into a new and exciting direction. For those of you who watch the show, Alex will be leaving the Division and secretly teaming up with Nikita out in the field. We'll learn more about their relationships and see more personal and emotional sides of their life, which we think will make them more relatable for our fans."

Overall there were no real announcements made other than its drama pilot "Danni Lowinski" began shooting this morning. "It's a drama about a young female lawyer based on a popular German format," she said. "And we'll be picking up more pilots in the next few weeks, so stay tuned."

  [january 2011]  


[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 12:44 PM]
Showtime(R) Debuts Critically-Acclaimed Documentary Film "Listen to Me Marlon" on Saturday, November 14th at 9 PM ET/PT
Directed by Stevan Riley, the film unlocks two-time Oscar(R) winner Marlon Brando's extensive never-before-heard personal audio archive.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:32 AM]
CBS Renews "Zoo," Summer's #1 Scripted Series, For Summer 2016
"'Zoo's' thrilling stories clicked with audiences each week during a very competitive summer," said Glenn Geller.