or


[01/14/11 - 10:05 AM]
USA Network and Gilt Groupe Create Tailored "White Collar" Partnership
The collaboration marks the first time Gilt Groupe has ever partnered with a television series.

[via press release from USA]

USA NETWORK AND GILT GROUPE CREATE TAILORED WHITE COLLAR PARTNERSHIP

Partnership Includes Free Shirt Giveaway and Exclusive Curated Shopping Sales Inspired by the Characters of USA's Hit Show

New Episodes of WHITE COLLAR Premiere Tuesday, January 18 at 10/9c

NEW YORK, NEW YORK - January 14, 2011 - USA, the #1 cable network, has partnered with Gilt Groupe (www.gilt.com), the exclusive online shopping destination, to celebrate the return of WHITE COLLAR on Tuesday, January 18 at 10/9c. This first time partnership brings WHITE COLLAR fans and Gilt members together to shop customized sales for both women and men, inspired by the classic style and sensibility of WHITE COLLAR'S Neal Caffrey (Matt Bomer), Peter Burke (Tim DeKay) and Elizabeth Burke (Tiffani Thiessen). The sales are pegged to begin following the first new episode of WHITE COLLAR, it was announced today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"Both Gilt Groupe and WHITE COLLAR embody a refined concept of style, so we're excited to partner with them to launch new episodes of the show," said Shapiro. "Through this relationship, we can showcase the series' iconic fashion and provide another platform for fans to engage with the WHITE COLLAR experience."

The WHITE COLLAR Gilt limited-time event will be curated by the show's season one and season two costume designer, Stephanie Maslansky, and will take place at Gilt.com/whitecollar on Wednesday, January 19, beginning at 12pmET and will last for 36 hours. This sale will consist of four distinct sales. There will be three sales that will consist of clothing and accessories inspired by the show's popular characters. One sale will be experiential through Gilt City, paying homage to New York City, where the show is based, where Gilt members and WHITE COLLAR fans will have the opportunity to dine at restaurants, visit bars and other NYC hotspots that encompass the WHITE COLLAR lifestyle. Lastly, USA and Gilt are also giving away a limited quantity of free Brooks Brothers men and women's white-collar shirts at noon ET on January 19.

"As television shows continue to inspire and influence consumers' fashion and lifestyle purchases, Gilt is excited to partner with WHITE COLLAR and USA Network to create a unique shopping experience inspired by the characters of this popular show," said Carl Sparks, president, Gilt Groupe. "In partnering with Brooks Brothers and the show's costume designer from season one and two, we've created a unique opportunity for the five million-plus viewers of WHITE COLLAR to act on the fashion and lifestyle inspirations in the show."

The collaboration marks the first time Gilt Groupe has ever partnered with a television series. As part of the promotion, WHITE COLLAR will be featured in Gilt MAN's blog, the Gilt MANual: The Daily Guide to Permanent Style, through editorial content that will describe the style and vision behind each character.

Top-rated USA series WHITE COLLAR stars Matt Bomer and Tim DeKay as an unlikely duo of con artist and FBI agent working together to put away infamous and elusive criminals. Shot entirely in and around New York City, the series also stars Willie Garson, Tiffani Thiessen, Marsha Thomason and Sharif Atkins. WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers.

Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day, Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women, men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational shoppers from coast to coast.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [january 2011]  
S
M
T
W
T
F
S
      


· WHITE COLLAR (USA)









[11/26/14 - 11:15 AM]
Watch a Sneak Peek at a Special Bite-Sized "Brooklyn Nine-Nine" Airing Thanksgiving, After the Football Game, on FOX
Said installment, guest starring Eva Longoria, then airs in full on Sunday, November 30 at 8:30/7:30c.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 10:45 AM]
Six Groups Battle for First Place on Wednesday, Dec. 17 in the Two-Hour Special Edition of "The Sing-Off"
Returning judges Jewel and Shawn Stockman will be joined by Fall Out Boy frontman Patrick Stump while Nick Lachey is once again set as host.

[11/26/14 - 09:56 AM]
TNT Offers On-Demand Sneak Peek of Dwayne "The Rock" Johnson's New Series "Wake Up Call"
Fans will be able to watch the sneak peek episode through the Watch TNT app & www.tntdrama.com starting Thanksgiving Day.

[11/26/14 - 09:45 AM]
Nick Jonas to Perform Hit Single "Jealous" from Self-Titled Album on Monday, Dec. 1 Telecast of "The Voice"
Hot country newcomer RaeLynn is also set to perform on the Tuesday, December 2 telecast.

[11/26/14 - 09:14 AM]
NBCSN Presents "NASCAR America" Specials Recapping the Thrilling Top Moments of 2014
The specials began airing during "NASCAR America's" 30-minute 5 p.m. ET time slot on Nov. 19, with new episodes debuting Dec. 1, 2, 10 and 11, and culminating on Dec. 16 with the Top 20 Moments of 2014.

[11/26/14 - 09:08 AM]
CBS to Broadcast Special Editions of "The Late Late Show," Jan. 5 - March 6
Judd Apatow, Will Arnett, Wayne Brady, Drew Carey, Jim Gaffigan, Billy Gardell, Sean Hayes, Thomas Lennon, John Mayer and Kunal Nayyar are among the scheduled guest hosts.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/26/14 - 08:14 AM]
USSA, NBC Sports Group and Universal Sports Network to Provide Unprecedented Coverage of 2014-15 U.S. Ski and Snowboarding Season
The partnership will result in a record 67 of hours of coverage this season across NBC, NBCSN, and Universal Sports.

[11/26/14 - 08:07 AM]
New Survey from National Geographic Channel and Kelton Global Timed to the Premiere of "Sleepless in America" Finds That Most Americans Sleep Less Than Eight Hours a Night
What's more alarming is that our efforts to get more rest could actually be doing more harm than good.

[11/25/14 - 05:08 PM]
Remaining Episodes of "Selfie" Will Be Available Weekly Starting Today on Hulu with a Plus Subscription
The series previously aired Tuesday nights at 8:00/7:00c on ABC.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:35 PM]
Video: Six New Videos for "Archer" Season Six
The electrifying new season of "Archer" premieres January 8 on FX.