or


[01/14/11 - 10:05 AM]
USA Network and Gilt Groupe Create Tailored "White Collar" Partnership
The collaboration marks the first time Gilt Groupe has ever partnered with a television series.

[via press release from USA]

USA NETWORK AND GILT GROUPE CREATE TAILORED WHITE COLLAR PARTNERSHIP

Partnership Includes Free Shirt Giveaway and Exclusive Curated Shopping Sales Inspired by the Characters of USA's Hit Show

New Episodes of WHITE COLLAR Premiere Tuesday, January 18 at 10/9c

NEW YORK, NEW YORK - January 14, 2011 - USA, the #1 cable network, has partnered with Gilt Groupe (www.gilt.com), the exclusive online shopping destination, to celebrate the return of WHITE COLLAR on Tuesday, January 18 at 10/9c. This first time partnership brings WHITE COLLAR fans and Gilt members together to shop customized sales for both women and men, inspired by the classic style and sensibility of WHITE COLLAR'S Neal Caffrey (Matt Bomer), Peter Burke (Tim DeKay) and Elizabeth Burke (Tiffani Thiessen). The sales are pegged to begin following the first new episode of WHITE COLLAR, it was announced today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"Both Gilt Groupe and WHITE COLLAR embody a refined concept of style, so we're excited to partner with them to launch new episodes of the show," said Shapiro. "Through this relationship, we can showcase the series' iconic fashion and provide another platform for fans to engage with the WHITE COLLAR experience."

The WHITE COLLAR Gilt limited-time event will be curated by the show's season one and season two costume designer, Stephanie Maslansky, and will take place at Gilt.com/whitecollar on Wednesday, January 19, beginning at 12pmET and will last for 36 hours. This sale will consist of four distinct sales. There will be three sales that will consist of clothing and accessories inspired by the show's popular characters. One sale will be experiential through Gilt City, paying homage to New York City, where the show is based, where Gilt members and WHITE COLLAR fans will have the opportunity to dine at restaurants, visit bars and other NYC hotspots that encompass the WHITE COLLAR lifestyle. Lastly, USA and Gilt are also giving away a limited quantity of free Brooks Brothers men and women's white-collar shirts at noon ET on January 19.

"As television shows continue to inspire and influence consumers' fashion and lifestyle purchases, Gilt is excited to partner with WHITE COLLAR and USA Network to create a unique shopping experience inspired by the characters of this popular show," said Carl Sparks, president, Gilt Groupe. "In partnering with Brooks Brothers and the show's costume designer from season one and two, we've created a unique opportunity for the five million-plus viewers of WHITE COLLAR to act on the fashion and lifestyle inspirations in the show."

The collaboration marks the first time Gilt Groupe has ever partnered with a television series. As part of the promotion, WHITE COLLAR will be featured in Gilt MAN's blog, the Gilt MANual: The Daily Guide to Permanent Style, through editorial content that will describe the style and vision behind each character.

Top-rated USA series WHITE COLLAR stars Matt Bomer and Tim DeKay as an unlikely duo of con artist and FBI agent working together to put away infamous and elusive criminals. Shot entirely in and around New York City, the series also stars Willie Garson, Tiffani Thiessen, Marsha Thomason and Sharif Atkins. WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers.

Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day, Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women, men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational shoppers from coast to coast.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [january 2011]  
S
M
T
W
T
F
S
      


· WHITE COLLAR (USA)





[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 02:00 PM]
Video: Watch a Behind-the-Scenes First Look at FOX's New Dating Show, "Love Connection," Hosted by Andy Cohen
The unscripted series will now premiere at 9:00/8:00c on Thursday, May 25 following "Beat Shazam."

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 11:25 AM]
WE tv's New Series "Growing Up Hip Hop Atlanta" Premieres Thursday, May 25 at 10pm ET/CT
"Growing Up Hip Hop Atlanta" features a tight-knit crew of friends who reveal the perks and perils of being born into Hip Hop royalty.

[04/28/17 - 10:43 AM]
Netflix Unveils "FYSee" - A Month-Long Celebration Highlighting the Best of Netflix Series
For the first time, Netflix's FYSee will feature a full month of programming designed to connect industry with the shows, creators and talent they love in wholly new and unusual ways.

[04/28/17 - 10:02 AM]
Paramount Television and Anonymous Content Option Rights to Anne Rice's Best-Selling Series, "The Vampire Chronicles"
Christopher Rice, four-time New York Times Bestselling(R) author and recipient of the Lambda Literary Award, will pen the series and serve as executive producer alongside Anne Rice, and Anonymous Content's David Kanter and Steve Golin.

[04/28/17 - 10:02 AM]
"Star Trek: Discovery" Adds to Its Ranks
Shazad Latif, Rekha Sharma, Kenneth Mitchell, Clare McConnell and Damon Runyan are among the latest additions.

[04/28/17 - 09:55 AM]
British Comedic Legend Tommy Maitland Has Been Announced to Host ABC's Irreverent Talent Competition Show "The Gong Show"
A revolving panel of judges featuring Hollywood's hottest stars praise, critique and gong contestants in one of TV's all-time great variety shows.

[04/28/17 - 09:47 AM]
Showtime(R) Sets Summer Premiere Dates for Hit Series "Ray Donovan" and "Episodes"
Look for the new seasons on August 6 and August 20, respectively, with "Twin Peaks" moving to the 8:00/7:00c slot on August 6.

[04/28/17 - 09:40 AM]
Her Story Continues - "Z: The Beginning of Everything" Is Returning for a Second Season
The streaming service formally announced said renewal this morning.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/28/17 - 07:32 AM]
Universal Pictures' "Fast & Furious" Franchise to Receive Generation Award at the "2017 MTV Movie & TV Awards"
"We are thrilled to celebrate the 'Fast & Furious' franchise and its global contribution to pop culture," said Amy Doyle, General Manager, MTV, VH1 and Logo.

[04/28/17 - 06:00 AM]
"Ellen"'s Coming-Out Episode, "The Puppy Episode: Parts 1 and 2," Streaming Now on the ABC App
This Sunday, April 30, is the 20th anniversary of the historic coming-out episode of the "Ellen" sitcom on ABC.

[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."