or


[01/14/11 - 10:05 AM]
USA Network and Gilt Groupe Create Tailored "White Collar" Partnership
The collaboration marks the first time Gilt Groupe has ever partnered with a television series.

[via press release from USA]

USA NETWORK AND GILT GROUPE CREATE TAILORED WHITE COLLAR PARTNERSHIP

Partnership Includes Free Shirt Giveaway and Exclusive Curated Shopping Sales Inspired by the Characters of USA's Hit Show

New Episodes of WHITE COLLAR Premiere Tuesday, January 18 at 10/9c

NEW YORK, NEW YORK - January 14, 2011 - USA, the #1 cable network, has partnered with Gilt Groupe (www.gilt.com), the exclusive online shopping destination, to celebrate the return of WHITE COLLAR on Tuesday, January 18 at 10/9c. This first time partnership brings WHITE COLLAR fans and Gilt members together to shop customized sales for both women and men, inspired by the classic style and sensibility of WHITE COLLAR'S Neal Caffrey (Matt Bomer), Peter Burke (Tim DeKay) and Elizabeth Burke (Tiffani Thiessen). The sales are pegged to begin following the first new episode of WHITE COLLAR, it was announced today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"Both Gilt Groupe and WHITE COLLAR embody a refined concept of style, so we're excited to partner with them to launch new episodes of the show," said Shapiro. "Through this relationship, we can showcase the series' iconic fashion and provide another platform for fans to engage with the WHITE COLLAR experience."

The WHITE COLLAR Gilt limited-time event will be curated by the show's season one and season two costume designer, Stephanie Maslansky, and will take place at Gilt.com/whitecollar on Wednesday, January 19, beginning at 12pmET and will last for 36 hours. This sale will consist of four distinct sales. There will be three sales that will consist of clothing and accessories inspired by the show's popular characters. One sale will be experiential through Gilt City, paying homage to New York City, where the show is based, where Gilt members and WHITE COLLAR fans will have the opportunity to dine at restaurants, visit bars and other NYC hotspots that encompass the WHITE COLLAR lifestyle. Lastly, USA and Gilt are also giving away a limited quantity of free Brooks Brothers men and women's white-collar shirts at noon ET on January 19.

"As television shows continue to inspire and influence consumers' fashion and lifestyle purchases, Gilt is excited to partner with WHITE COLLAR and USA Network to create a unique shopping experience inspired by the characters of this popular show," said Carl Sparks, president, Gilt Groupe. "In partnering with Brooks Brothers and the show's costume designer from season one and two, we've created a unique opportunity for the five million-plus viewers of WHITE COLLAR to act on the fashion and lifestyle inspirations in the show."

The collaboration marks the first time Gilt Groupe has ever partnered with a television series. As part of the promotion, WHITE COLLAR will be featured in Gilt MAN's blog, the Gilt MANual: The Daily Guide to Permanent Style, through editorial content that will describe the style and vision behind each character.

Top-rated USA series WHITE COLLAR stars Matt Bomer and Tim DeKay as an unlikely duo of con artist and FBI agent working together to put away infamous and elusive criminals. Shot entirely in and around New York City, the series also stars Willie Garson, Tiffani Thiessen, Marsha Thomason and Sharif Atkins. WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers.

Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day, Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women, men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational shoppers from coast to coast.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [january 2011]  
S
M
T
W
T
F
S
      


· WHITE COLLAR (USA)





[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.

[09/18/14 - 01:00 PM]
Central Perk Pop-Up Creates "Friends" Fan Frenzy in Lower Manhattan
The store (located at 199 Lafayette Street, on the corner of Broome) officially opened to the public Wednesday, September 17.

[09/18/14 - 12:20 PM]
John Legend and Lee Ann Womack Make Musical Magic on "CMT Crossroads"
Said installment premieres Friday, September 26 at 10:00/9:00c on the cable channel.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:46 AM]
Texas Native Jane Slater Hired as New Longhorn Network Reporter
She most recently worked for CBS in Dallas covering the Dallas Cowboys, Texas Rangers, Dallas Mavericks, Dallas Stars and college programs SMU, TCU and North Texas.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 11:31 AM]
FX Picks Up "Tyrant" for a Second Season
Production is scheduled to begin next spring with the second season returning in the summer of 2015.

[09/18/14 - 11:13 AM]
"Aaliyah: The Princess of R&B" Starring Alexandra Shipp as the Beloved Superstar Premieres November 15
The film also stars Anthony Grant as Damon Dash, Izaak Smith as Timbaland, Elise Neal as Gladys Knight and Chattrisse Dolabaille as Missy Elliot.

[09/18/14 - 11:11 AM]
Oxygen's Hit Crime Series "Snapped" to Air "Selena: Death of a Superstar" Examining Tragic Murder of Latin Music Sensation Sunday, October 5 at 9 PM
Immediately following, catch an all new episode of "Snapped: Killer Couples" at 10:00/9:00c.

[09/18/14 - 11:02 AM]
Popular Ensemble Comedy Series "Cougar Town" Hits National Syndication September 22, 2014
The series will enter its sixth season, airing on TBS in the winter of 2015.

[09/18/14 - 11:01 AM]
Mark Burnett Reunites with Mike Darnell to Produce a Primetime Event Game Show for ABC, "500 Questions" (Working Title)
It is scheduled to air in 2015, with the program testing the smarts - and nerve - of contestants in a pressure-packed, incredibly intense environment.