or


[01/20/11 - 07:58 AM]
Bravo and Bunchball Team Up to Gamify "Top Chef All-Stars" With "Virtual Top Chef" Game
Plus: the conclusion of the eighth season has been set for Wednesday, April 6.

[via press release from Bravo]

BRAVO AND BUNCHBALL TEAM UP TO GAMIFY "TOP CHEF ALL-STARS" WITH "VIRTUAL TOP CHEF" GAME

TOP CHEF FANS COMPETE FOR THEIR FAVORITE VIRTUAL CHEF'TESTANT AND $5,000 CASH

NEW YORK - January 20, 2011 - Bravo is teaming up with Bunchball, the leader in gamification, to give fans a chance to help their favorite "chef'testant" be crowned "Virtual Top Chef" by joining the competition at BravoTV.com. The "Virtual Top Chef" game features all 18 chef'testants from the current "Top Chef All-Stars" season. Fans begin by choosing their favorite chef'testant, then earn points and trophies by completing actions and activities on BravoTV.com. The chef'testant whose team has the most points come season's end will be honored with the "Virtual Top Chef title." Additionally, all players will be automatically entered into a sweepstakes for a chance to win $5,000. Fans are not only awarded points and compete for rankings, but the more they play, the more they increase their chances to win.

"Top Chef fans are incredibly loyal and passionate, so we wanted to find an innovative way to reward them for their dedication to the show, season after season," said Mari Ghuneim, Vice President, Bravo Digital Media. "We're giving them an opportunity to be part of the competition in this truly engaging online experience. The 'Virtual Top Chef' challenge allows fans to connect with the chefs that they've grown to love through content they won't find anywhere else."

The competition focuses on strategy and team dynamics - such as joining popular teams to be with more fans or recruiting friends to other teams, and fans can switch "chef" teams at any time. This constant movement across teams can change the standings at any time, often in dramatic fashion, to keep fans coming back to the contest.

Competition Details:

· There are 18 total teams: each chef'testant from the current season of "Top Chef All-Stars" leads a team.

· Fans earn points through various actions and activities on BravoTV.com; including watching videos, reading blogs, playing games, viewing photos, sharing to social networks, and more.

· Top earning team members are highlighted on the team page, although fans can switch teams at any time making the contest's outcome impossible to predict.

· Fans will earn trophies for completing certain challenges. Trophies will be displayed on the player's profile page on BravoTV.com. All players are entered into a sweepstakes for $5,000- the more points a player earns the more chances they have to win.

"Applying intuitive game mechanics to the Bravo community builds a much deeper dimension of customer interaction and participation," said Rajat Paharia, founder and chief product officer at Bunchball. "It makes sense to integrate a virtual competition alongside Top Chef All-Stars, since rivalry is at the heart of the show; fans get to root for their favorite chef beyond the TV screen by helping them win the popular vote online as well."

On April 6, 2011, after the conclusion of the eighth season, the winning team of the competition will be announced and the "Virtual Top Chef" will be crowned, as well as the winner of the $5,000 cash award.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

About Bunchball

Bunchball is the leading provider of online gamification solutions, used to drive high value participation, engagement, loyalty and revenue for some of the world's leading brands and media. Customers including Warner Bros, Comcast, USA Network, LiveOps, and Hasbro use Bunchball's Nitro gamification platform to create compelling, meaningful and enjoyable experiences for consumers, employees, and partners. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at www.bunchball.com.





  [january 2011]  
S
M
T
W
T
F
S
      


· TOP CHEF (BRAVO)











[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/30/14 - 08:13 AM]
Kenny Chesney Welcomed Fans to the Georgia Theatre Last Night for a Surprise Show to Launch CMT's New Series "Instant Jam"
The concert is the first installment of the new series and premieres Saturday, September 27 at 10:00/9:00c.

[08/29/14 - 04:44 PM]
"Utopia" Streaming Video Access Begins Now on UtopiaTV.com 24/7!
Tune into the two-hour series premiere next Sunday, September 7 at 8:00/7:00c.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.