or


[01/20/11 - 07:58 AM]
Bravo and Bunchball Team Up to Gamify "Top Chef All-Stars" With "Virtual Top Chef" Game
Plus: the conclusion of the eighth season has been set for Wednesday, April 6.

[via press release from Bravo]

BRAVO AND BUNCHBALL TEAM UP TO GAMIFY "TOP CHEF ALL-STARS" WITH "VIRTUAL TOP CHEF" GAME

TOP CHEF FANS COMPETE FOR THEIR FAVORITE VIRTUAL CHEF'TESTANT AND $5,000 CASH

NEW YORK - January 20, 2011 - Bravo is teaming up with Bunchball, the leader in gamification, to give fans a chance to help their favorite "chef'testant" be crowned "Virtual Top Chef" by joining the competition at BravoTV.com. The "Virtual Top Chef" game features all 18 chef'testants from the current "Top Chef All-Stars" season. Fans begin by choosing their favorite chef'testant, then earn points and trophies by completing actions and activities on BravoTV.com. The chef'testant whose team has the most points come season's end will be honored with the "Virtual Top Chef title." Additionally, all players will be automatically entered into a sweepstakes for a chance to win $5,000. Fans are not only awarded points and compete for rankings, but the more they play, the more they increase their chances to win.

"Top Chef fans are incredibly loyal and passionate, so we wanted to find an innovative way to reward them for their dedication to the show, season after season," said Mari Ghuneim, Vice President, Bravo Digital Media. "We're giving them an opportunity to be part of the competition in this truly engaging online experience. The 'Virtual Top Chef' challenge allows fans to connect with the chefs that they've grown to love through content they won't find anywhere else."

The competition focuses on strategy and team dynamics - such as joining popular teams to be with more fans or recruiting friends to other teams, and fans can switch "chef" teams at any time. This constant movement across teams can change the standings at any time, often in dramatic fashion, to keep fans coming back to the contest.

Competition Details:

· There are 18 total teams: each chef'testant from the current season of "Top Chef All-Stars" leads a team.

· Fans earn points through various actions and activities on BravoTV.com; including watching videos, reading blogs, playing games, viewing photos, sharing to social networks, and more.

· Top earning team members are highlighted on the team page, although fans can switch teams at any time making the contest's outcome impossible to predict.

· Fans will earn trophies for completing certain challenges. Trophies will be displayed on the player's profile page on BravoTV.com. All players are entered into a sweepstakes for $5,000- the more points a player earns the more chances they have to win.

"Applying intuitive game mechanics to the Bravo community builds a much deeper dimension of customer interaction and participation," said Rajat Paharia, founder and chief product officer at Bunchball. "It makes sense to integrate a virtual competition alongside Top Chef All-Stars, since rivalry is at the heart of the show; fans get to root for their favorite chef beyond the TV screen by helping them win the popular vote online as well."

On April 6, 2011, after the conclusion of the eighth season, the winning team of the competition will be announced and the "Virtual Top Chef" will be crowned, as well as the winner of the $5,000 cash award.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

About Bunchball

Bunchball is the leading provider of online gamification solutions, used to drive high value participation, engagement, loyalty and revenue for some of the world's leading brands and media. Customers including Warner Bros, Comcast, USA Network, LiveOps, and Hasbro use Bunchball's Nitro gamification platform to create compelling, meaningful and enjoyable experiences for consumers, employees, and partners. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at www.bunchball.com.





  [january 2011]  
S
M
T
W
T
F
S
      


· TOP CHEF (BRAVO)











[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 04:16 PM]
Netflix and Leonardo DiCaprio Partner on Upcoming Documentary "Virunga," Premiering November 7
The film follows an embattled team of park rangers and the endangered mountain gorillas they protect, as they are caught in the crossfire of poachers, militia and industry in Africa's oldest national park.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 01:05 PM]
Climb Aboard the "Home Sweet Bus" in New TLC Special
The cable channel hits the road with the musical and mobile Allen family as they perform across the country and live in their home on wheels.

[10/17/14 - 11:29 AM]
A Third-Consecutive Year of Disney XD's "Pranksgiving," a Cornucopia of Fun-Filled Programming, Is Set for November
Highlights include an all-new edition of the hit hidden-camera series "Just Kidding," hosted by multi-talented actor Calum Worthy.

[10/17/14 - 11:24 AM]
Syfy and Chiller Win Five Awards for Creative Design at Prestigious 44th Annual Creativity International Awards
Work on "Helix," "Dominion," "Jim Henson's Creature Shop Challenge" and "The Monkey's Paw" were among those honored.

[10/17/14 - 09:56 AM]
A&E's Hit Original Series "Duck Dynasty" Returns for Season 7
The Robertsons embark on a family trip to Scotland in the one-hour season premiere on Wednesday, November 19 at 9:00/8:00c.

[10/17/14 - 09:31 AM]
Nat Geo WILD's Fifth Annual "Big Cat Week" Returns with Its Most Jaw-Dropping Lineup Ever
For five years, Nat Geo WILD has turned its lens on these majestic creatures during its annual event to shine a light on their struggle and to remind viewers of their importance in the world.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.