or


[01/20/11 - 07:58 AM]
Bravo and Bunchball Team Up to Gamify "Top Chef All-Stars" With "Virtual Top Chef" Game
Plus: the conclusion of the eighth season has been set for Wednesday, April 6.

[via press release from Bravo]

BRAVO AND BUNCHBALL TEAM UP TO GAMIFY "TOP CHEF ALL-STARS" WITH "VIRTUAL TOP CHEF" GAME

TOP CHEF FANS COMPETE FOR THEIR FAVORITE VIRTUAL CHEF'TESTANT AND $5,000 CASH

NEW YORK - January 20, 2011 - Bravo is teaming up with Bunchball, the leader in gamification, to give fans a chance to help their favorite "chef'testant" be crowned "Virtual Top Chef" by joining the competition at BravoTV.com. The "Virtual Top Chef" game features all 18 chef'testants from the current "Top Chef All-Stars" season. Fans begin by choosing their favorite chef'testant, then earn points and trophies by completing actions and activities on BravoTV.com. The chef'testant whose team has the most points come season's end will be honored with the "Virtual Top Chef title." Additionally, all players will be automatically entered into a sweepstakes for a chance to win $5,000. Fans are not only awarded points and compete for rankings, but the more they play, the more they increase their chances to win.

"Top Chef fans are incredibly loyal and passionate, so we wanted to find an innovative way to reward them for their dedication to the show, season after season," said Mari Ghuneim, Vice President, Bravo Digital Media. "We're giving them an opportunity to be part of the competition in this truly engaging online experience. The 'Virtual Top Chef' challenge allows fans to connect with the chefs that they've grown to love through content they won't find anywhere else."

The competition focuses on strategy and team dynamics - such as joining popular teams to be with more fans or recruiting friends to other teams, and fans can switch "chef" teams at any time. This constant movement across teams can change the standings at any time, often in dramatic fashion, to keep fans coming back to the contest.

Competition Details:

· There are 18 total teams: each chef'testant from the current season of "Top Chef All-Stars" leads a team.

· Fans earn points through various actions and activities on BravoTV.com; including watching videos, reading blogs, playing games, viewing photos, sharing to social networks, and more.

· Top earning team members are highlighted on the team page, although fans can switch teams at any time making the contest's outcome impossible to predict.

· Fans will earn trophies for completing certain challenges. Trophies will be displayed on the player's profile page on BravoTV.com. All players are entered into a sweepstakes for $5,000- the more points a player earns the more chances they have to win.

"Applying intuitive game mechanics to the Bravo community builds a much deeper dimension of customer interaction and participation," said Rajat Paharia, founder and chief product officer at Bunchball. "It makes sense to integrate a virtual competition alongside Top Chef All-Stars, since rivalry is at the heart of the show; fans get to root for their favorite chef beyond the TV screen by helping them win the popular vote online as well."

On April 6, 2011, after the conclusion of the eighth season, the winning team of the competition will be announced and the "Virtual Top Chef" will be crowned, as well as the winner of the $5,000 cash award.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

About Bunchball

Bunchball is the leading provider of online gamification solutions, used to drive high value participation, engagement, loyalty and revenue for some of the world's leading brands and media. Customers including Warner Bros, Comcast, USA Network, LiveOps, and Hasbro use Bunchball's Nitro gamification platform to create compelling, meaningful and enjoyable experiences for consumers, employees, and partners. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at www.bunchball.com.





  [january 2011]  
S
M
T
W
T
F
S
      


· TOP CHEF (BRAVO)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.