or


[01/21/11 - 12:46 PM]
IFC Partners With Aloft Hotels and Zipcar to Support New Original Comedy Series, "Portlandia"
The series, from Fred Armisen and Carrie Brownstein, premiers tonight at 10:30/9:30c on the cable channel.

[via press release from IFC]

IFC Partners With Aloft Hotels and Zipcar to Support New Original Comedy Series, "Portlandia"

Series Stars Fred Armisen (SNL) & Carrie Brownstein (Sleater-Kinney); Premieres Friday, January 21 @ 10:30 pm, et/pt

NEW YORK, NY - January 21, 2011 - IFC unveiled a pair of partnerships today to support its newest original comedy series, "Portlandia," premiering Friday, January 21 at 10:30 pm, et/pt, and starring Fred Armisen (SNL) and Carrie Brownstein (vocalist/guitarist, Sleater-Kinney). IFC is working with Aloft Hotels, a division of Starwood, and Zipcar to offer viewers sneak-peeks of "Portlandia," a national sweepstakes that awards a trip to Portland, series-themed gift bags and more.

"These partnerships were each designed to offer viewers the opportunity to sample 'Portlandia' and share it with their friends. Aloft and Zipcar have a similar customer-base and brand sensibility as IFC, making this an ideal marketing opportunity for each company," stated Kent Rees, IFC's senior vice president of marketing.

Aloft Hotels

IFC and Aloft Hotels have partnered on an exclusive national sweepstakes, "Portlandia State of Mind," and a customized Aloft Hotel package, "I Love Portlandia."

Consumers can enter the "Portlandia State of Mind" sweepstakes through February 18 by visiting www.ifc.com/sweepstakes/portlandia-aloft or if they "like" Aloft Hotels on Facebook. The sweepstakes will award one grand prize winner a trip for two to the Rose City, including round-trip airfare and a two-night stay at the Aloft hotel in Portland. Fifty first place winners will also receive an IFC "Portlandia"-themed gift bag.

The "I Love Portlandia" package is available to all Aloft Hotel guests who book a room at any participating Aloft hotel in North America through February 18. The package includes two complimentary signature cocktails at Aloft's "w xyz bar" and an IFC "Portlandia"-themed gift bag. To purchase the "I Love Portlandia" package, guests must book online at www.alofthotels.com. Aloft's growing base of Facebook fans will also get exclusive sneak peeks of "Portlandia" once they "like" Aloft at facebook.com/alofthotels. Inside Aloft properties nationwide guests will also see sneak peeks of "Portlandia" on Aloft's signature lobby video wall.

"Partnering with IFC is a natural fit for Aloft, since our Gen Y audiences share similar sensibilities," said Brian McGuinness, senior vice president of specialty select brands for Starwood. "I have a feeling many Aloft guests are already adding 'Portlandia' to their viewing calendars."

Zipcar

IFC and Zipcar have partnered to develop the "Surprise & Delight" promotional package. Through February 18, drivers who book a car at Zipcar locations throughout NYC and Portland will receive a complimentary IFC "Portlandia"-themed gift bag. In addition, Zipcar will host "Portlandia" screening parties in NYC and Portland for Zipcar members and their friends. Inspired by the series, Zipcar is also asking members to film their most fun "Ziptrip" and post it on Zipcar's Facebook page for a chance to win $500 in driving credit and an IFC prize pack.

The partnerships were brokered for IFC by bottlerocket marketing group in NYC.

Created, written by and starring Fred Armisen and Carrie Brownstein, each of "Portlandia's" six episodes features character-based shorts drawing viewers into "Portlandia," the creators' dreamy rendering of Portland, Ore.

An assortment of guest stars inhabit "Portlandia," including Kyle MacLachlan (Twin Peaks, Sex & The City), Aubrey Plaza (Parks and Recreation), Selma Blair (Legally Blonde, Hellboy), Heather Graham (The Hangover), Edie McClurg (Ferris Bueller's Day Off), Kumail Nanjiani (Michael & Michael Have Issues), Jason Sudeikis (SNL, The Cleveland Show), and Gus Van Sant (Milk). Singer/songwriter Aimee Mann also guest stars, alongside James Mercer (The Shins), and local Portland musicians Jenny Conlee and Colin Meloy (The Decemberists) and Corin Tucker (Sleater-Kinney).

About IFC

IFC creates and champions authentic, original content that is "Always On. Slightly Off." Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series - headlined by brand-defining scripted and sketch comedy - air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent's Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network's On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is a subsidiary of Rainbow Media Holdings LLC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world's most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media's multiplatform brands is available at www.rainbow-media.com.





  [january 2011]  
S
M
T
W
T
F
S
      


· PORTLANDIA (IFC)











[09/02/14 - 03:36 PM]
New "Supernatural" Season 10 Poster Revealed!
The new season of "Supernatural" kicks off Tuesday, October 7 at 9:00/8:00c.

[09/02/14 - 01:59 PM]
FOX Sports Continues Soccer Lineup with 2016 UEFA EURO Qualifiers
Starting in September and spanning through November, FOX Sports and its family of networks have 54 live games over the first four qualifying match days, in addition to several international friendlies.

[09/02/14 - 01:59 PM]
Discovery Is "All-In, All-Night" with Three Hours of Poker Themed Programming on September 10th
The cable channel will up the ante with three brand new specials as a part of poker themed night.

[09/02/14 - 01:41 PM]
CBS Sports and NFL Network "Run This Town" for Thursday Night Football Open with Music Featuring Rihanna and Narration by Don Cheadle
The 16-game "Thursday Night Football" schedule kicks off on September 11 with the Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday doubleheader on December 20.

[09/02/14 - 01:20 PM]
Netflix Orders Third Season of "Hemlock Grove"
Showrunner Charles H. (Chic) Eglee will return for the ten-episode final season which is slated to premiere on Netflix in 2015.

[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 01:07 PM]
New Series "Live Free or Die" Follows Five Americans Who Left Their Mainstream Lives to Survive off the Land, Premieres Sept. 30 at 10 PM
National Geographic Channel's new series examines one of America's most remote subcultures, following five individuals living in the country's backwoods and swamps with few of the trappings of modern society.

[09/02/14 - 12:11 PM]
TNT Announces Restaurants Set to Participate in New Series "On the Menu," Premiering Friday, Oct. 3
Host Ty Pennington and legendary Chef Emeril Lagasse headline the series in which everyday cooks will vie for the chance to have their own dishes served in major restaurant chains across the country.

[09/02/14 - 12:07 PM]
Get Ready for Football Season with Birchbox Man and "The League"
All Birchbox Man subscribers will receive the box, containing everything they need from the best in grooming and lifestyle in preparation for the big game.

[09/02/14 - 12:03 PM]
Top Five Home Cooks Named on "MasterChef"
Plus: auditions for season six begin Saturday, September 13 in San Francisco and San Diego.

[09/02/14 - 11:42 AM]
WatchESPN Launches to Mediacom, Suddenlink, NCTC and NTTC Customers
Access to WatchESPN is now currently available to 75 million households nationwide.

[09/02/14 - 11:22 AM]
HGTV and DIY Network to Premiere Eight New Shows This Fall
Highlights include "Lakefront Bargain Hunt," premiering Sunday, September 14 at 8:00/7:00c on HGTV.

[09/02/14 - 11:02 AM]
Spike TV Presents a Compelling Inside Look at the Life of America's Greatest Daredevil, Evel Knievel
The 90-minute special will premiere on Spike TV Wednesday, September 10 at 11:00/10:00c.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/02/14 - 10:20 AM]
ABC Family Scares Up Some Fun During Its 16th Annual "13 Nights pf Halloween" Holiday Programming Event, Airing October 19th - 31st
The fright fest features brand-new Halloween-themed episodes of "Melissa & Joey" and "Baby Daddy," an all-new "Pretty Little Liars" fan appreciation special, plus the hilariously scary prank specials "Freak Out."