or


[01/21/11 - 12:46 PM]
IFC Partners With Aloft Hotels and Zipcar to Support New Original Comedy Series, "Portlandia"
The series, from Fred Armisen and Carrie Brownstein, premiers tonight at 10:30/9:30c on the cable channel.

[via press release from IFC]

IFC Partners With Aloft Hotels and Zipcar to Support New Original Comedy Series, "Portlandia"

Series Stars Fred Armisen (SNL) & Carrie Brownstein (Sleater-Kinney); Premieres Friday, January 21 @ 10:30 pm, et/pt

NEW YORK, NY - January 21, 2011 - IFC unveiled a pair of partnerships today to support its newest original comedy series, "Portlandia," premiering Friday, January 21 at 10:30 pm, et/pt, and starring Fred Armisen (SNL) and Carrie Brownstein (vocalist/guitarist, Sleater-Kinney). IFC is working with Aloft Hotels, a division of Starwood, and Zipcar to offer viewers sneak-peeks of "Portlandia," a national sweepstakes that awards a trip to Portland, series-themed gift bags and more.

"These partnerships were each designed to offer viewers the opportunity to sample 'Portlandia' and share it with their friends. Aloft and Zipcar have a similar customer-base and brand sensibility as IFC, making this an ideal marketing opportunity for each company," stated Kent Rees, IFC's senior vice president of marketing.

Aloft Hotels

IFC and Aloft Hotels have partnered on an exclusive national sweepstakes, "Portlandia State of Mind," and a customized Aloft Hotel package, "I Love Portlandia."

Consumers can enter the "Portlandia State of Mind" sweepstakes through February 18 by visiting www.ifc.com/sweepstakes/portlandia-aloft or if they "like" Aloft Hotels on Facebook. The sweepstakes will award one grand prize winner a trip for two to the Rose City, including round-trip airfare and a two-night stay at the Aloft hotel in Portland. Fifty first place winners will also receive an IFC "Portlandia"-themed gift bag.

The "I Love Portlandia" package is available to all Aloft Hotel guests who book a room at any participating Aloft hotel in North America through February 18. The package includes two complimentary signature cocktails at Aloft's "w xyz bar" and an IFC "Portlandia"-themed gift bag. To purchase the "I Love Portlandia" package, guests must book online at www.alofthotels.com. Aloft's growing base of Facebook fans will also get exclusive sneak peeks of "Portlandia" once they "like" Aloft at facebook.com/alofthotels. Inside Aloft properties nationwide guests will also see sneak peeks of "Portlandia" on Aloft's signature lobby video wall.

"Partnering with IFC is a natural fit for Aloft, since our Gen Y audiences share similar sensibilities," said Brian McGuinness, senior vice president of specialty select brands for Starwood. "I have a feeling many Aloft guests are already adding 'Portlandia' to their viewing calendars."

Zipcar

IFC and Zipcar have partnered to develop the "Surprise & Delight" promotional package. Through February 18, drivers who book a car at Zipcar locations throughout NYC and Portland will receive a complimentary IFC "Portlandia"-themed gift bag. In addition, Zipcar will host "Portlandia" screening parties in NYC and Portland for Zipcar members and their friends. Inspired by the series, Zipcar is also asking members to film their most fun "Ziptrip" and post it on Zipcar's Facebook page for a chance to win $500 in driving credit and an IFC prize pack.

The partnerships were brokered for IFC by bottlerocket marketing group in NYC.

Created, written by and starring Fred Armisen and Carrie Brownstein, each of "Portlandia's" six episodes features character-based shorts drawing viewers into "Portlandia," the creators' dreamy rendering of Portland, Ore.

An assortment of guest stars inhabit "Portlandia," including Kyle MacLachlan (Twin Peaks, Sex & The City), Aubrey Plaza (Parks and Recreation), Selma Blair (Legally Blonde, Hellboy), Heather Graham (The Hangover), Edie McClurg (Ferris Bueller's Day Off), Kumail Nanjiani (Michael & Michael Have Issues), Jason Sudeikis (SNL, The Cleveland Show), and Gus Van Sant (Milk). Singer/songwriter Aimee Mann also guest stars, alongside James Mercer (The Shins), and local Portland musicians Jenny Conlee and Colin Meloy (The Decemberists) and Corin Tucker (Sleater-Kinney).

About IFC

IFC creates and champions authentic, original content that is "Always On. Slightly Off." Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series - headlined by brand-defining scripted and sketch comedy - air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent's Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network's On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is a subsidiary of Rainbow Media Holdings LLC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world's most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media's multiplatform brands is available at www.rainbow-media.com.





  [january 2011]  
S
M
T
W
T
F
S
      


· PORTLANDIA (IFC)





[03/29/17 - 03:02 PM]
"Black Lightning" First-Look Image Revealed
Cress Williams stars as Jefferson Pierce/Black Lightning.

[03/29/17 - 12:38 PM]
ABC's "Match Game" to Replace "Time After Time" on Sunday Nights Beginning April 2
The game show will fill the 9:00/8:00c hour effective immediately.

[03/29/17 - 12:23 PM]
"The Late Late Show with James Corden" to Air Special Episode Following March Madness Championship Game April 3
Special correspondents Malcolm and Margaret Corden, James Corden's parents, will report live from the championship game in Phoenix.

[03/29/17 - 12:01 PM]
Radio Disney Adds Hailee Steinfeld, Noah Cyrus, Julia Michaels and Grace VanderWaal to Its Lineup of Performers for the 2017 Radio Disney Music Awards
The four rising female artists who have dominated the pop charts join previously announced Kelsea Ballerini, Alessia Cara, Jordan Fisher and Train for the fifth anniversary show.

[03/29/17 - 11:32 AM]
NBC Olympics and Snap Inc. Expand Partnership to Bring 2018 Olympic Winter Games Coverage to Snapchatters in the U.S.
NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories.

[03/29/17 - 10:21 AM]
Bravo Media's "Southern Charm Savannah" Premieres Monday, May 8 at 10PM ET/PT
The series will follow six lifelong friends as they set out to make their mark in this world, all while navigating their legacies, love lives, and personal relationships.

[03/29/17 - 10:09 AM]
Parade of Stars to Appear on "The Tonight Show Starring Jimmy Fallon" for Four-Night Stand at Universal Orlando Resort April 3-6
Vin Diesel, Shaquille O'Neal, Pitbull, Blake Shelton, Scott Eastwood, Dwayne Johnson, Nicole Richie, Flo Rida, Jay Leno and Jason Derulo are all on tap.

[03/29/17 - 08:47 AM]
"The Mindy Project" Renewed for Sixth and Final Season on Hulu
Look for the swan song to premiere in September 2017 on Hulu.

[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/29/17 - 08:04 AM]
Special Guests Announced for Rock and Roll Hall of Fame Induction Ceremony, Debuting April 29
Previously announced special guests include Neil Young inducting Pearl Jam, Jackson Browne inducting Joan Baez, and Geddy Lee and Alex Lifeson of Rush inducting Yes.

[03/29/17 - 07:44 AM]
Netflix Renews "Santa Clarita Diet" for Season Two
Production on the second season will begin this summer.

[03/29/17 - 07:00 AM]
Wedding Bells Ring for Ben Higgins and Lauren Bushnell as Hosts of Freeform's "Disney's Fairy Tale Weddings" Special Airing Sunday, May 7
The 90-minute special will give viewers a behind-the-scenes look at the one-of-a-kind weddings and magical engagements that take place at Disney Destinations around the globe.

[03/29/17 - 06:06 AM]
"Thunderbirds Are Go" (Season 3) Debuts on April 21
From their hidden island base in the South Pacific, the five Tracy brothers pilot remarkable, cutting-edge Thunderbird vehicles from the depths of the oceans to the highest reaches of space - all for one purpose: to help others in need.

[03/29/17 - 06:02 AM]
Amazon Greenlights Untitled McLaren Racing Docuseries Exclusively for Prime Video
The series follows McLaren, founded in 1963, as they prepare to challenge for the 2017 World Championship, with new Executive Director and former racer Zak Brown leading the famed racing organization.

[03/29/17 - 06:01 AM]
Taylor Cole and Steve Lund Star in "The Art of Us" Premiering May 20
The film also has a prominent story arc for "Vincent the Dog" and other adorable canines, part of Crown Media Family Networks' global pet initiative.