or


[01/21/11 - 12:46 PM]
IFC Partners With Aloft Hotels and Zipcar to Support New Original Comedy Series, "Portlandia"
The series, from Fred Armisen and Carrie Brownstein, premiers tonight at 10:30/9:30c on the cable channel.

[via press release from IFC]

IFC Partners With Aloft Hotels and Zipcar to Support New Original Comedy Series, "Portlandia"

Series Stars Fred Armisen (SNL) & Carrie Brownstein (Sleater-Kinney); Premieres Friday, January 21 @ 10:30 pm, et/pt

NEW YORK, NY - January 21, 2011 - IFC unveiled a pair of partnerships today to support its newest original comedy series, "Portlandia," premiering Friday, January 21 at 10:30 pm, et/pt, and starring Fred Armisen (SNL) and Carrie Brownstein (vocalist/guitarist, Sleater-Kinney). IFC is working with Aloft Hotels, a division of Starwood, and Zipcar to offer viewers sneak-peeks of "Portlandia," a national sweepstakes that awards a trip to Portland, series-themed gift bags and more.

"These partnerships were each designed to offer viewers the opportunity to sample 'Portlandia' and share it with their friends. Aloft and Zipcar have a similar customer-base and brand sensibility as IFC, making this an ideal marketing opportunity for each company," stated Kent Rees, IFC's senior vice president of marketing.

Aloft Hotels

IFC and Aloft Hotels have partnered on an exclusive national sweepstakes, "Portlandia State of Mind," and a customized Aloft Hotel package, "I Love Portlandia."

Consumers can enter the "Portlandia State of Mind" sweepstakes through February 18 by visiting www.ifc.com/sweepstakes/portlandia-aloft or if they "like" Aloft Hotels on Facebook. The sweepstakes will award one grand prize winner a trip for two to the Rose City, including round-trip airfare and a two-night stay at the Aloft hotel in Portland. Fifty first place winners will also receive an IFC "Portlandia"-themed gift bag.

The "I Love Portlandia" package is available to all Aloft Hotel guests who book a room at any participating Aloft hotel in North America through February 18. The package includes two complimentary signature cocktails at Aloft's "w xyz bar" and an IFC "Portlandia"-themed gift bag. To purchase the "I Love Portlandia" package, guests must book online at www.alofthotels.com. Aloft's growing base of Facebook fans will also get exclusive sneak peeks of "Portlandia" once they "like" Aloft at facebook.com/alofthotels. Inside Aloft properties nationwide guests will also see sneak peeks of "Portlandia" on Aloft's signature lobby video wall.

"Partnering with IFC is a natural fit for Aloft, since our Gen Y audiences share similar sensibilities," said Brian McGuinness, senior vice president of specialty select brands for Starwood. "I have a feeling many Aloft guests are already adding 'Portlandia' to their viewing calendars."

Zipcar

IFC and Zipcar have partnered to develop the "Surprise & Delight" promotional package. Through February 18, drivers who book a car at Zipcar locations throughout NYC and Portland will receive a complimentary IFC "Portlandia"-themed gift bag. In addition, Zipcar will host "Portlandia" screening parties in NYC and Portland for Zipcar members and their friends. Inspired by the series, Zipcar is also asking members to film their most fun "Ziptrip" and post it on Zipcar's Facebook page for a chance to win $500 in driving credit and an IFC prize pack.

The partnerships were brokered for IFC by bottlerocket marketing group in NYC.

Created, written by and starring Fred Armisen and Carrie Brownstein, each of "Portlandia's" six episodes features character-based shorts drawing viewers into "Portlandia," the creators' dreamy rendering of Portland, Ore.

An assortment of guest stars inhabit "Portlandia," including Kyle MacLachlan (Twin Peaks, Sex & The City), Aubrey Plaza (Parks and Recreation), Selma Blair (Legally Blonde, Hellboy), Heather Graham (The Hangover), Edie McClurg (Ferris Bueller's Day Off), Kumail Nanjiani (Michael & Michael Have Issues), Jason Sudeikis (SNL, The Cleveland Show), and Gus Van Sant (Milk). Singer/songwriter Aimee Mann also guest stars, alongside James Mercer (The Shins), and local Portland musicians Jenny Conlee and Colin Meloy (The Decemberists) and Corin Tucker (Sleater-Kinney).

About IFC

IFC creates and champions authentic, original content that is "Always On. Slightly Off." Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series - headlined by brand-defining scripted and sketch comedy - air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent's Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network's On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is a subsidiary of Rainbow Media Holdings LLC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world's most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media's multiplatform brands is available at www.rainbow-media.com.





  [january 2011]  
S
M
T
W
T
F
S
      


· PORTLANDIA (IFC)





[12/07/16 - 02:48 PM]
Video: Showtime(R) Releases Official Trailer for "Madonna: Rebel Heart Tour" Airing This Friday at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[12/07/16 - 02:18 PM]
LMN's Second Annual "Deady Resolutions" Week, Features the Premiere of New Original Series "My Crazy Sex" and New Seasons of "My Crazy Ex" and "Monster in My Family"
"My Crazy Sex" reveals the outrageous, intimate tales of ordinary people's most extraordinarily embarrassing and regrettably ridiculous sexual misadventures.

[12/07/16 - 01:45 PM]
USA Rings in the Holidays with WWE(R) Airing Special Programming the Week of December 12
Look for the annual "Tribute to the Troops" on Wednesday, December 14 at 8:00/7:00c.

[12/07/16 - 01:28 PM]
Dolly Parton and More Perform During Dec. 13 Smoky Mountains Rise Telethon
The nationally broadcast, three-hour telethon seeks to raise money for the Dollywood Foundation My People Fund, established by Parton, The Dollywood Company and Parton's dinner theaters in the wake of last week's wildfires in the entertainment icon's home area of Sevier County, Tennessee.

[12/07/16 - 12:01 PM]
Discovery Challenges Survivalists to Conquer Six Deadly Terrains in New Adventure Series "The Wheel"
The series dares six participants to survive in six distinctly grueling landscapes across South America.

[12/07/16 - 11:06 AM]
TV One Announces Explosive Season 10 Line-Up of "Unsung" Premiering Jan. 4
Episodes profiling Fat Joe, Jon B., Lenny Williams, Case, Dave Hollister, After 7 and James Brown are slated to highlight each performer's rise to stardom while providing a glimpse into the lesser-known challenges they endured behind the spotlight.

[12/07/16 - 11:04 AM]
English Dub of "Dragon Ball Super" Hit Anime Series to Premiere on Adult Swim's Toonami January 7, 2017 at 8 p.m. and 11:30 p.m. ET
Season 1, which totals 26 episodes, encompasses the Battle of Gods and Resurrection 'F' story arcs.

[12/07/16 - 11:00 AM]
Special Premiere of New Comedy "The Mick" to Air in All Time Zones Immediately Following NFL Doubleheader on Sunday, Jan. 1, on FOX
The episode then will encore that same night in the Pacific time zone at 8:00 PM and the Mountain time zone at 7:00 PM.

[12/07/16 - 10:35 AM]
Video: The "Time" Has Arrived! Netflix Debuts Trailer for "One Day at a Time"
"One Day at a Time" launches Friday, January 6, everywhere that Netflix is available.

[12/07/16 - 10:02 AM]
FYI Premieres New Seasons of Hit Series "Tiny House Nation" and "Unplugged Nation" - Saturday, January 7
Both series showcase alternative living trends that have gained popularity across the country.

[12/07/16 - 10:01 AM]
NBC Rings in 2017 with Festive Hourlong Special "NBC's New Year's Eve with Carson Daly"
The broadcast will feature special performances from musical superstars Alicia Keys, Pentatonix and Blake Shelton.

[12/07/16 - 10:01 AM]
Presenters Announced for the "22nd Annual Critics' Choice Awards"
The winners will be revealed live at the star-studded Critics' Choice Awards gala, which will be broadcast from the Barker Hangar in Santa Monica on A&E on Sunday, December 11.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 09:10 AM]
Video: Trailer for "Z: The Beginning of Everything" Now Available
The Christina Ricci-led series launches Friday, January 27 on Amazon.

[12/07/16 - 09:01 AM]
truTV Greenlights New + Returning Shows
Highlights include new seasons of "Adam Ruins Everything" and "The Carbonaro Effect."