or


[01/28/11 - 07:33 AM]
NBC Universal Joins With TurboTax to Unveil "All Star Celebrity Treasure Hunt" During Full Night of Primetime Sponsorship on January 30
Brooke Burns hosts the "National Treasure" show within a show, with Brandy Norwood, Lisa Rinna and Jeremy Roenick serving as competitors.

[via press release from NBC]

NBC UNIVERSAL JOINS WITH TURBOTAX TO UNVEIL 'ALL STAR CELEBRITY TREASURE HUNT' DURING FULL NIGHT OF PRIMETIME SPONSORSHIP ON JANUARY 30

Brooke Burns Hosts While Brandy Norwood, Lisa Rinna and Jeremy Roenick Lead Teams to Compete for Charity in a Mad Dash Across Los Angeles

Unique "Show-Within-a-Show" Will Debut During NBC's Presentation of Film "National Treasure" -- Viewers Can Log On to NBC.com for Two Chances to Win $25,000

Companies Reunite for Third Tax Season, Creating Custom Ad Campaign Spanning Multiple NBCU Networks and Digital Properties

UNIVERSAL CITY, Calif. - January 28, 2011 - NBC Universal has joined with Intuit Inc. (Nasdaq: INTU), makers of TurboTax tax software, to present the "All Star Celebrity Treasure Hunt," a first-of-its-kind advertising and programming event airing in primetime on January 30. TurboTax will take over all national advertising time during NBC's airing of "National Treasure" (8 to 11 p.m. ET/PT) to sponsor a unique "show-within-a-show." This special event incorporates how TurboTax, the nation's best-selling tax preparation software, provides easy, expert guidance to help people get their maximum refund.

The "All Star Celebrity Treasure Hunt" serves as the centerpiece of an extensive cross-platform ad campaign that will target the TurboTax consumer across multiple NBC Universal properties including network, cable, online and mobile. The campaign runs through April 18th.

Hosted by Brooke Burns ("Pepper Dennis"), "All Star Celebrity Treasure Hunt" pits three separate teams against one another in a challenging competition that requires speed, stamina and physical skill, in addition to good humor. The teams race to several iconic locations throughout Los Angeles with the help of GPS systems, where they search for clues, find hidden objects and perform stunts. The teams are led by award-winning recording artist and actress Brandy Norwood, actress Lisa Rinna ("Dancing with the Stars"), and Jeremy Roenick, former National Hockey League player and NBC sports analyst, who are all competing for the title of "champion" as well as the chance to win more than $50,000 for their designated charity.

The same way that the GPS system guides the "All Star Celebrity Treasure Hunt" teams to their destinations, TurboTax helps guide taxpayers to their own treasure by identifying all the deductions and credits to which they are entitled.

"Once again, TurboTax is innovating to set the brand apart and create preference, both in offline and online media," said Seth Greenberg, Vice President Global Media and Digital Marketing for Intuit. "Working with NBC Universal, we've created something that has never been done by taking over an entire night of network commercial time to be able to convey just how easy TurboTax guides you to your maximum refund."

Also synching with the theme of "expert guidance" is a tie-in with NBC.com's fan affinity program "Fan It" that brings the onscreen action to viewers via multiple platforms. The on-air treasure hunt highlights various types of deductions through keywords that drive viewers online to a multiple choice quiz, giving them a chance to play along, earn points and win $25,000 and other prizes by logging on to http://www.nbc.com/turbotax/. Additionally, "All Star Celebrity Treasure Hunt" will be available for viewing at NBC.com through February 28 offering viewers another chance at $25,000 and other unique prizes.

Barbara Blangiardi, SVP Creative Partnerships & Innovation for NBC Universal, added, "As always, our goal is to create effective solutions for our advertisers that evolve the traditional media model. The 'All-Star Celebrity Treasure Hunt' is the latest innovation in what has been a three-year showcase partnership with TurboTax, integrating their brand strategies into entertaining content that engages their consumers and reaches them across the many platforms within the NBCU portfolio."

Team Brandy includes recording artist Brandy Norwood, her brother, chart-topping recording artist Ray J Norwood, friend and comedienne Robin Thede, and celebrity athletic trainer Ryan Farhoudi. They are playing to benefit Artists for Peace and Justice (www.apjnow.org). Team Rinna includes actress Lisa Rinna, friend and financial manager Robin Fujimoto, music producer Jim Botko and real estate broker Patricia Gilbert. They are playing to benefit Project Angel Food (www.angelfood.org). Team Roenick includes former National Hockey League player and U.S.A. Hockey Hall of Famer Jeremy Roenick, along with his business manager Craig Conley, friend Saul Salama and fellow professional hockey player Derek Armstrong. They are playing to benefit the Wounded Warrior Project (www.woundedwarriorproject.org).

Custom Ad Campaign Mixes NBCU Talent and Programs with TurboTax

The "All Star Celebrity Treasure Hunt" is the latest innovation in a strategic partnership started by NBCU and Intuit in 2009. The treasure hunt serves as the centerpiece of an on air campaign that features nine different spots airing across seven NBCU properties. The 75-second ads tie a particular NBCU talent or show to the TurboTax theme of "expert guidance," and air within the show they reference. Some spots feature talent directly from the various shows, while others use themes or characters to connect to the specific program.

The campaign also features a unique digital component that drives viewers online where they're greeted by a live action video featuring the talent that appeared in the commercial. The digital activations tie thematically to their on-air counterparts, showcasing the TurboTax message of "expert guidance" on a variety of topics including fitness, humor, fashion and wedding planning.

The ads will air in multiple NBCU programs including NBC's "The Biggest Loser," "Access Hollywood" and "Days of our Lives," as well as sports programming and late night. Cable spots will air in Syfy's "Ghost Hunters International," Oxygen's "sToribook Weddings" and on Bravo in various episodes of the "Real Housewives" franchise. They will also air on the Weather Channel.

"All Star Celebrity Treasure Hunt" was produced by ZOO Productions. For more information or to play along, go to http://NBC.com/TurboTax.

# # #

About TurboTax

TurboTax is the nation's No. 1 rated, best selling, do-it-yourself tax preparation software. Available on desktop, online and mobile, TurboTax helps more than 20 million people a year easily and accurately claim every deduction and credit they're entitled to, so they get their biggest tax refund possible. For more information, visit the TurboTax press room.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About ZOO Productions

Since 1994, ZOO has established itself a leader in reality shows infused with comedy, heart and purpose. Projects created and produced by founders Barry Poznick & John Stevens (along with President Charles Steenveld and VP's Rachel Brill and Richard Valenzuela) include: "ARE YOU SMARTER THAN A 5TH GRADER?" (emmy-nominated and broadcast in over 100 countries/produced with Mark Burnett), "JOAN & MELISSA: JOAN KNOWS BEST" WEtv , "FAMILY GAME NIGHT" (Season 2) Hasbro/Discovery's Hub Network, "SOUTHERN FRIED STINGS" (season 3) truTV, "HOW'D YOU GET SO RICH? With Joan Rivers (season 2) TVLAND, "OVER THE LIMIT" (season 2) truTV , and "GIRLS BEHAVING BADLY" (syndicated in 50 countries). Previous series and specials include "MTV's THE BLAME GAME" , "MTV's THE MORNING AFTER", "MTV's THE MANDY MOORE SHOW", "MTV's SPRING BREAK", "MTV's SUMMER BEACH HOUSE", "MTV's SNOWED-IN', "CMT's REDNECK DREAMS" and "FASHION EMERGENCY: fake-overs" for STYLE.





  [january 2011]  
S
M
T
W
T
F
S
      


· DANCING WITH THE STARS (ABC)
· PEPPER DENNIS (WB)





[06/28/17 - 03:55 PM]
Freeform's "Pretty Little Liars" Signs Off Historic Run with Over 1-Year Highs and Is No. 1 Most-Tweeted TV Episode of 2017 with 1.7 Million Tweets
Freeform spins the numbers for Tuesday, June 27.

[06/28/17 - 01:29 PM]
Viceland Brings Two Docu-Series to Air in July with "Last Chance High" and "Funny How?"
The former is an eight-part documentary series is adapted and updated from the acclaimed 2014 Vice News web series focused on the students at Moses Montefiore Academy, a school for the most troubled youth on Chicago's tumultuous West Side.

[06/28/17 - 01:24 PM]
FOX Sports Loads Bases for 2017 MLB All-Star Game
Superstars from the American and National Leagues face off in the 2017 All-Star Game from Marlins Park in Miami, Fla., on Tuesday, July 11, with pregame coverage beginning at 7:30 PM ET on the FOX broadcast network.

[06/28/17 - 01:22 PM]
Paula Patton Stars as a Mother Desperate to Change Fate and Prevent a Murder, on the Series Premiere of ABC's "Somewhere Between," Monday, July 24
The second episode will now air on Tuesday, July 25 (10:00-11:00 p.m. EDT) during its new regular night and time.

[06/28/17 - 01:00 PM]
FX Networks Promotes Current Series Executives Colette Wilson and Barbara Crawford and Development's Kevin Wandell
"Colette, Barbara and Kevin have been integral to the growth and success of FX Networks' slate of original programs and we are happy that they will be playing an even greater role going forward," said Nick Grad and Eric Schrier.

[06/28/17 - 12:36 PM]
Showtime(R) Announces Multi-Part NBA Documentary Film with Executive Producers LeBron James, Maverick Carter and Filmmaker Gotham Chopra
"We are thrilled to be collaborating with LeBron, Maverick and Gotham on what will be a comprehensive look at one of the most influential sports institutions in the world," said Stephen Espinoza.

[06/28/17 - 12:13 PM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "Bachelorette" Special
The Peacock easily wins the evening in both total viewers and adults 18-49.

[06/28/17 - 11:48 AM]
"The Daily Show with Trevor Noah" Records Its Most-Watched Quarter Ever Led by Its Most-Watched Month Ever in June
Comedy Central further spins the numbers for the quarter to date.

[06/28/17 - 11:01 AM]
Cartoon Network Sets "OK K.O.! Let's Be Heroes" for an Epic One-Hour Series Premiere Tuesday, Aug. 1 at 6:30 p.m. (ET/PT)
The show follows K.O., an endlessly optimistic kid attempting to be the greatest hero he can be in a video game inspired world set in Lakewood Plaza.

[06/28/17 - 10:54 AM]
"Top Gear America" Premieres Sunday, July 30, 8/7c on BBC America
William Fichtner, Antron Brown and Tom "Wookie" Ford topline the latest installment in the franchise.

[06/28/17 - 10:35 AM]
"Under the Influence" New Original Series - The Troubled Stories of Heath Ledger and River Phoenix Are the Focus of the Series Premiere on Friday, July 7, 2017 at 9pm ET/6pm PT
Future episodes include Lindsay Lohan and Britney Spears, Lauryn Hill and Amy Winehouse, Philip Seymour Hoffman and Cory Monteith, John Belushi and Chris Farley and George Michael and Prince.

[06/28/17 - 10:15 AM]
"Treehouse Masters" Returns to Animal Planet for an All-New Season on August 4 at 9PM/ET
This season, Pete Nelson and his crew will take on new build locations, including Norway for their first ever international treehouse build, and a very special treehouse for singer-songwriter Grace Vanderwaal.

[06/28/17 - 10:02 AM]
Amazon Prime Video to Be Exclusive Premium Subscription Home for the CBS Series "Salvation"
Unlimited streaming and downloading of all the series' episodes will be available to Prime members four days after their initial broadcast on CBS.

[06/28/17 - 10:00 AM]
FX Networks Sets Premiere Dates for "You're the Worst" and "Better Things"
The comedies are due back Wednesday, September 6 and Thursday, September 14 on FXX and FX, respectively.

[06/28/17 - 09:54 AM]
Video: Netflix Unveils Trailer and Art for "Daughters of Destiny"
The four-part original documentary series chronicles the lives of five girls from Indian families who are among the so-called "Dalit" caste and most impoverished communities in the world.