or


[03/01/11 - 10:08 AM]
TV Land's "Hot in Cleveland" Partners With Woman's Day Brand Group as Valerie Bertinelli's Character "Melanie Moretti" Lands New Columnist Gig
Melanie's new gig will be integrated in several episodes of "Hot in Cleveland" this summer.

[via press release from TV Land]

TV LAND'S "HOT IN CLEVELAND" PARTNERS WITH WOMAN'S DAY BRAND GROUP AS VALERIE BERTINELLI'S CHARACTER "MELANIE MORETTI" LANDS NEW COLUMNIST GIG

New York, NY, March 1, 2011 - In an unprecedented media alliance with a magazine, TV Land has partnered with Woman's Day, the 4th largest magazine in the U.S., for the network's breakout comedy hit "Hot in Cleveland."

Premiering this summer, Woman's Day will take center stage as fiction turns into reality when Valerie Bertinelli's "Hot in Cleveland" character "Melanie Moretti," becomes a columnist for the magazine. Author of the book "200 Things To Do Before You Die," Melanie's new gig will be integrated in several episodes of "Hot in Cleveland" this summer when her editorial column is incorporated into the magazine for the July, August and September issues.

"We are very excited about being a part of the #1 sitcom on cable television," says Carlos Lamadrid, Senior VP/Chief Brand Officer, Woman's Day Brand Group. "This innovative and creative media partnership will enhance our visibility with advertisers and potentially new readers. At Woman's Day, we are always looking at fresh ideas to elevate our message that we are the place for all things related to women's lives."

"We are thrilled about this partnership," said Kim Rosenblum, executive vice president, marketing and creative, TV Land. "Melanie is a strong, likable and very relatable woman. It's very exciting that Woman's Day readers and 'Hot in Cleveland' fans will get to know this character better as she jumps out of the show and lands in the magazine. This partnership is right in line with the TV Land philosophy of embracing and developing our characters."

The partnership will be supported with promotion on multiple platforms including Woman's Day print, digital and social media as well as TV Land's on-air, digital and social platforms. For both outlets, that includes several wide-reaching entities such as newsletter blasts, blogs, Facebook fan pages and more.

This is "Hot in Cleveland's" second crossover promotion that features one of the show's characters breaking out of the show. Wendie Malick's character, the infamous soap actress "Victoria Chase," guest starred as Victoria Chase in ABC's "All My Children" on February 24, and "All My Children's" Susan Lucci, Michael E. Knight and Darnell Williams guest starred on "Hot in Cleveland" on February 16 and 23.

"Hot in Cleveland" revolves around three fabulous, LA women of a certain age and best friends (Valerie Bertinelli, Jane Leeves and Wendie Malick). Their lives are changed forever when their plane - headed for Paris - unexpectedly lands in Cleveland and they soon rediscover themselves in this new "promised land." Loving their new home, the women find themselves living under one roof and battling the sassy caretaker of the property they have rented, played by Betty White. "Hot in Cleveland" airs on Wednesdays at 10:00PM ET/PT on TV Land.

About Woman's Day

Formed in 2009, Woman's Day Brand Group combines Woman's Day magazine, www.WomansDay.com, and their respective publishing units as a single enterprise with limitless access to the creative resources and multimedia platforms that connect the Woman's Day brand to an avid, loyal audience of 24 million women. Woman's Day helps readers Live Well Every Day, from looking and feeling their best to cooking a great meal or creating a loving home. For 78 years, Woman's Day magazine has met the essential needs of its readers with both substance and style. Publishing 15 issues each year, Woman's Day magazine inspires women with information they can use to enhance the quality of their days and, ultimately, the quality of their lives.

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and a full-service Web site, TV Land is now seen in over 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, and GameTrailers.





  [march 2011]  
S
M
T
W
T
F
S
  


· HOT IN CLEVELAND (TV LAND)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.