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    [monday, march 28, 2011]    
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[03/28/11 - 11:15 PM]
Development Update: Monday, March 28
Updates include: Jeff Hephner joins Starz's "Boss"; Rhea Seehorn to co-star in NBC's Whitney Cummings pilot; and Rochelle Aytes lands role on ABC's "Work It."

[03/28/11 - 06:42 PM]
Friday's Cable Ratings: NCAA Hands Demo Win to TBS
The cable channel's March Madness coverage sparks another adults 18-49 victory.

[03/28/11 - 03:42 PM]
5.2 Million Viewers Sweet for Disney Channel's "The Suite Life Movie"
Disney Channel spins the numbers for Friday, March 25.

[03/28/11 - 01:36 PM]
CBS Announces Season Finale Dates for the 2010-11 Season
Said dates include a two-hour closer for "The Mentalist" on Thursday, May 19.

[03/28/11 - 01:29 PM]
Alan Alda to Guest Star on Showtime's "The Big C"
He'll play Dr. Atticus Sherman, "an oncologist who Cathy Jamison (Laura Linney) consults after her previous treatment failed."

[03/28/11 - 01:28 PM]
Discovery Channel Commissions Two New Shows Highlighting American Sub-Cultures in Appalachia and Alaska
"Moonshiners" and "Mountain Men of Alaska" will both debut this summer.

[03/28/11 - 01:18 PM]
"Shameless" Delivers Showtime's Higest Rated Finale for a Freshman Series in 10 Years
Showtime spins the numbers for Sunday, March 27.

[03/28/11 - 12:02 PM]
CBS.com Debuts Original Web Series, "Hawaii: Undiscovered," Inspired by the CBS Television Network Series, "Hawaii Five-0"
Hosted by Jim Brasher, the webisodes will feature inside-scoop interviews with the show's advisors and island experts.

[03/28/11 - 11:52 AM]
MTV Invites Viewers to The "Worst. Prom. Ever."
Daryl Sabara, Haley Ramm and Chloe Bridges star in the original movie, premiering Tuesday, May 10.

[03/28/11 - 11:27 AM]
Shocking Truths are Revealed During the Jaw-Dropping Season Four Finale of "The Game"
The show's inaugural season on the cable channel will wrap Tuesday, March 29 at 10:00/9:00c.

[03/28/11 - 11:10 AM]
NBC Names Alison Haislip, G4's "Attack of the Show!", As Backstage Online and Social Media Correspondent for New Musical Competition Series "The Voice"
"Alison's revolutionary role will give front row access to fans and bring them face-to-face with our contestants and coaches," said Paul Telegdy.

[03/28/11 - 11:01 AM]
National Geographic Channel Launches "Mission Expedition" - An Interactive Online Experience that Immerses Viewers Inside the Worlds Featured in Expedition Week
For up to 60 seconds, each participant will get to navigate the miniature set and participate in a photo safari in search of tiny hidden artifacts.

[03/28/11 - 10:51 AM]
"V," "ThunderCats" and "Human Target" Invade WonderCon
The San Francisco-based convention takes place the weekend of April 1-3.

[03/28/11 - 10:40 AM]
It's Official! Comedy Central(R) Renews "Futurama" for 26 New Episodes
Seasons "7-A" and "7-B" will roll out in 2012 and 2013, respectively.

[03/28/11 - 10:29 AM]
Universal Sports Announces Groundbreaking New Original Adventure Series, "Take A Seat: Sharing A Ride Across America"
The Dominic Gill-led series premieres with back-to-back episodes on Monday, April 4, at 8:00/7:00c.

[03/28/11 - 09:35 AM]
ABC's "Secret Millionaire" Grows Week to Week and Scores Big Time Slot Improvement
ABC spins the numbers for Sunday, March 27.

[03/28/11 - 09:32 AM]
Welcome To The Family... "Mob Wives" to Premiere on VH1 Sunday, April 17th
The 10-episode series, from The Weinstein Company and Electus, will air Sundays at 8:00/7:00c.

[03/28/11 - 09:32 AM]
CBS Wins Sunday in Viewers and Key Demographics for the Third Consecutive Week
CBS spins the numbers for Sunday, March 27.

[03/28/11 - 09:21 AM]
NBCUniversal Announces Its Broadcast Plans for the Royal Wedding
Highlights include over 20 hours of combined coverage from NBC and MSNBC on the day of the wedding.

[03/28/11 - 09:06 AM]
CBS News Will Broadcast President Barack Obama's Address on Libya Tonight at 7:30 PM, ET/Live on the CBS Television Network
Bob Schieffer will anchor the broadcast from Washington, D.C.

[03/28/11 - 09:02 AM]
Darius Rucker and ACM Lifting Lives(R) Music Campers to Perform on The "46th Annual Academy of Country Music(R) Awards," Sunday, April 3
The special performance will support the Vanderbilt Kennedy Center (VKC).

[03/28/11 - 08:54 AM]
Entertainment One Television Concludes Multiple International Deals Leading to MIPTV
"The Walking Dead," "Rookie Blue" and "Call Me Fitz" have all racked up additional clearances.

[03/28/11 - 08:49 AM]
Sunday's Broadcast Ratings: "The Celebrity Apprentice" Delivers a Season High
NBC however can only muster a third place finish on the night.

[03/28/11 - 08:33 AM]
Crimes That Captivated the Country: Dan Abrams Hosts AMC's Look at Infamous Unsolved Murder Cases
Beginning Monday, March 28 through Saturday, April 2, the series of 3-5 minute vignettes will air nightly, featuring a new unsolved mystery each night.

[03/28/11 - 08:33 AM]
CBS and Turner Deliver Highest Overall Tournament Ratings in 18 Years
Turner Sports and CBS Sports spin the numbers for Sunday, March 27.

[03/28/11 - 08:19 AM]
Food Network and Alton Brown Embark on New Three-Year Deal
He'll guest star in "Food Network Star," premiering in June, shoot a fourth season of "The Next Iron Chef" this spring and shoot season 10 of Iron Chef America this summer.

[03/28/11 - 08:05 AM]
Nickelodeon and Common Sense Media Partner on Digital Citizenship and Anti-Bullying Campaign
The campaign will include PSAs featuring the stars from Nickelodeon's hit live-action series, including "iCarly's" Miranda Cosgrove and Nathan Kress.

[03/28/11 - 07:31 AM]
BET Networks Remakes Live TV With Groundbreaking "106 & Park" App For iPhone, iPod Touch and iPad
"This App is the first of its kind to fully integrate a real-time mobile user audience with a live TV show," said Denmark West.

[03/28/11 - 07:06 AM]
MTV Reveals the Faces Behind Facebook "Diary of Facebook" Set to Premiere Wednesday, March 30th at 11pm ET/PT
The special captures never-before-seen "days in the life" of a Facebook technical engineer named Pedram and a consumer marketing employee named Erin, as well as interviews with founder Mark Zuckerberg.

[03/28/11 - 07:01 AM]
"The Amazing Race" and "Undercover Boss" Picked Up for Broadcast During the 2011-2012 Season
CBS previously renewed fellow reality entry "Survivor" earlier this month.

[03/28/11 - 07:01 AM]
Sony Movie Channel Ramps Up with Quality Branded Movie Blocks, Interstitial Original Programming and Online Initiatives
Among the interstitial programming: "Reel 6," featuring "first hand accounts by filmmakers, producers, crew and executives who will share exclusive stories from their own experiences on set."

[03/28/11 - 06:07 AM]
Wendie Malick to Star in and Produce "Wild Horse Annie," A Hallmark Movie Channel Original Movie World Premiere Slated for Summer 2012
The film is adapted from a portion of Deanne Stillman's grand epic "Mustang: The Saga of the Wild Horse in the American West."

[03/28/11 - 06:01 AM]
Saturday's Broadcast Ratings: CBS Rides the NCAA Ratings Wave
Plus: few turn out for a new "No Ordinary Family" on ABC.

[03/28/11 - 05:01 AM]
Lady Gaga to Receive "Always Next, Forever Now" Award at Logo's Fourth Annual "NewNowNext Awards" 2011
Past recipients for the "Always Next, Forever Now" Award include Britney Spears, Janet Jackson and Paula Abdul.

[03/27/11 - 04:33 PM]
ABC News to Broadcast Live Coverage of President Obama's Speech on Libya, Monday, March 28 at 7:30 P.M., ET
Speaking from the National Defense University in Washington, DC, the President plans to update the American people on the military action taken in Libya.

[03/27/11 - 01:13 PM]
The 2011 NCAA(R) Division I Men's Basketball Championship on TBS, CBS, TNT AND truTV Most-Watched Tournament Since 2005 Averaging 9.1 Million Total Viewers
Turner Sports and CBS Sports spin the numbers for their coverage to date.

[03/26/11 - 07:41 PM]
Comedy's Big Night Out Announces Winners for the First Annual "The Comedy Awards"
The inaugural event will be broadcast Sunday, April 10 at 9:00/8:00c on Comedy Central, Spike TV, VH1, CMT, TV Land, Logo and Nick At Nite.

[03/26/11 - 09:07 AM]
Friday's Broadcast Ratings: NCAA Tourney Hits High for CBS
The Eye's prime numbers hit a new peak for its 2011 basketball coverage.

[03/26/11 - 08:49 AM]
"Shark Tank" Posts a Strong Opening for ABC on Friday
ABC spins the numbers for Friday, March 25.

[03/25/11 - 11:04 PM]
Development Update: Friday, March 25
Updates include: Maya Rudolph, Adrian Pasdar tapped for NBC comedies; Katee Sackhoff, Lou Diamond Phillips report to A&E's "Longmire"; and Gale Harold joins "Secret Circle" at The CW.

[03/25/11 - 05:25 PM]
Thursday's Cable Ratings: "Jersey Shore" Goes Out on Top
MTV's juggernaut wraps its season once again as cable's top draw.

[03/25/11 - 12:59 PM]
New Season of "POV" Offers Dramatic View of a World in Conflict and Remarkable Stories of Individual Tenacity, Courage and Inventiveness
Season 24 of the Emmy-winning series kicks off Tuesday, June 21 on PBS.

[03/25/11 - 10:52 AM]
ABC Announces Its 2011 Summer Schedule
Newcomers include "101 Ways to Leave a Game Show," "Expedition Impossible," "The Hot Zone," "Take the Money and Run" and "America's Karaoke Challenge."

[03/25/11 - 10:02 AM]
David Hudson Promoted to Senior Vice President, Late Night and Specials, for TBS and TNT
Hudson previously served as vice president of alternative programming for TBS and TNT.

[03/25/11 - 09:35 AM]
Syfy's "Fact or Faked: Paranormal Files" Season Two Premiere Most Watched Series Episode Ever
Syfy spins the numbers for Thursday, March 24.

[03/25/11 - 09:34 AM]
FOX Renews "Fringe" for Fourth Season - In Both Universes
"When we moved the show to Fridays, we asked the fans to follow and they did," said Kevin Reilly.

[03/25/11 - 09:06 AM]
ABC's Thursday Series Post Gains
ABC spins the numbers for Thursday, March 24.

[03/25/11 - 09:01 AM]
Ricky Gervasis' "An Idiot Abroad" is Science Channel's Highest-Rated Series Ever
Plus: To celebrate the milestone, Science Channel is airing the series in its entirety on April Fools' Day, Friday, April 1.

[03/25/11 - 09:01 AM]
Thursday's Broadcast Ratings: NBC Comedies Rally Behind New "Office"
All five half-hours are up from last week's numbers alongside a repeat of the veteran comedy.

[03/25/11 - 09:00 AM]
Discovery Communications Signs Top Producer Daniel Soiseth to Overall Deal
"Daniel is a celebrated producer whose talent will strengthen Discovery's ability to develop premium content across Discovery's portfolio of networks," said Lee Bartlett."







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