[03/10/11 - 06:02 AM]
CBS Television Studios and Instagr.am Announce Promotional Tie-In for "NCIS: Los Angeles"
The winner of the "Flaunt Your City" campaign will be featured in the season finale, airing Tuesday, May 17 at 9:00/8:00c.

[via press release from CBS]


First-of-Its-Kind Partnership Combines Hit Network Television Series and Popular Photo Sharing App for Nationwide Photography Campaign

Winning Fan's Photo Will Appear in Season Finale Episode on Tuesday, May 17

LOS ANGELES - March 10, 2011 - CBS Television Studios and Instagr.am announced today a unique promotional partnership utilizing the global hit series, NCIS: LOS ANGELES.

Through Instagr.am, the popular photo sharing app, users can access exclusive behind-the-scenes show photography shot by the cast and producers. At the same time, NCIS: LOS ANGELES fans and Instagr.am users will be encouraged to share their favorite hometown photos of unique or iconic locales in their city, with an opportunity for their photo to be featured in the series' season finale.

The NCIS: LOS ANGELES "Flaunt Your City" campaign begins today, Thursday, March 10, and runs through Friday, April 1 at 6:00 PM, PT. The cast and producers will review and choose an Instagr.am photo, which will be integrated into the season finale on May 17 at 9:00 PM, ET/PT. Fans can view photo submissions from cast and other fans on Instagr.am (#NCISLA), Facebook (http://www.facebook.com/NCISLA) and CBS.com.

"'NCIS: Los Angeles' has always utilized photography in a unique way. Whether in sweeping images of the Los Angeles skyline or surveillance photos of a suspect, photos are a vital part of our storytelling process," stated Shane Brennan, Executive Producer. "We're excited to partner with Instagr.am to give our fans a behind-the-scenes look at our show, as well as see what photos they send us of their own hometowns."

"We're thrilled to team up with 'NCIS: Los Angeles' to bring viewers a new way to participate with the show," stated Instagr.am CEO Kevin Systrom. "I believe it underscores the forward-thinking nature of the CBS team to adopt Instagr.am to create a brand new experience for their viewers. Not only are we excited to see the behind-the-scenes look that the cast and crew will provide, we can't wait to browse the gorgeous photos viewers will send in of their hometown. It's a one-of-a-kind partnership that expands what social media means to business today, and we're glad to be part of it."

Directions to Participate in "Flaunt Your City":

1. Download the Instagr.am app to your iPhone (only available on iPhone, iPad and iTouch)

2. Follow the NCIS: LOS ANGELES cast on Instagr.am

3. Take photo of your favorite hometown spot with the app

4. HASHTAG your photo with #NCISLA

5. Upload all photographs by April 1, 2011, at 6:00 PM, PT

For complete instructions of the campaign, please visit www.facebook.com/NCISLA. *Data charges may apply for use of the Instagr.am app.

About Instagr.am

The popular social photo sharing application, Instagr.am, is a fast, beautiful and fun way to share your life with friends through a series of pictures. Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr - it's all as easy as pie. At present, the platform has about 2 million users who upload approximately 290,000 photos per day.


In its second season, NCIS: LOS ANGELES is the #2 scripted series (only behind NCIS) and averages 18 million viewers. The series stars Chris O'Donnell, LL COOL J, Daniela Ruah, Barrett Foa, Eric Christian Olsen, Renee Felice Smith and Linda Hunt. It is executive produced by Shane Brennan, R. Scott Gemmill and John P. Kousakis. The show's Instagr.am handle is NCISLA and cast handles are: ceod, llcoolj, DanielaRuah, BarrettFoa, ericcolsen and reneefelicesmith. CBS Television Studios' Twitter handle is @CBSTVStudios and www.cbstelevisionstudiosinsider.tumblr.com.

  [march 2011]  


[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:05 PM]
"Will & Grace" Extends Its Triumphant Return with Season Three Pick-Up
In addition, the network has increased the season two order, which will begin again next fall, from 13 to 18 episodes.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 11:39 PM]
Development Update: Friday, March 16
Updates include: Zachary Knighton latest bound for "Magnum, P.I." at CBS; James Davis to round out NBC's "Friends-in-Law"; and David Tennant to join Jennifer Garner in HBO's "Camping."

[03/16/18 - 12:58 PM]
Paramount Network Presents "It Was Him: The Many Murders of Ed Edwards"
When Wayne Wolfe discovered that infamous serial killer Ed Edwards was his estranged grandfather he became compelled to answer one potentially life-altering question - are killers born, or are they made?

[03/16/18 - 11:30 AM]
USA Network Renews "The Sinner" for Season 2
Season two lures Detective Harry Ambrose (Bill Pullman) back to his hometown in rural New York to assess an unsettling and heart wrenching crime - parents murdered by their 11-year-old son, with no apparent motive.

[03/16/18 - 11:30 AM]
"Elvis Presley: The Searcher," Two-Part Music Documentary Chronicling His Creative Journey, Debuts April 14 on HBO
The project follows his creative journey from childhood through the final 1976 Jungle Room recording sessions.

[03/16/18 - 11:00 AM]
Jake McDorman and Nik Dodani Join the Cast of "Murphy Brown" When It Returns to CBS
McDorman will play Avery, Murphy's millennial journalist son who is following in his mother's footsteps, perhaps too closely, and has his mother's competitive spirit and quick wit.

[03/16/18 - 10:45 AM]
Discovery Gives MacGyver a Run for His Money in All-New Series "Last Outpost"
Backcountry builders Clint Greathouse and Todd Anderson create one-of-a-kind builds, using nothing but recycled parts, out-of-the box creativity, and sheer determination.

[03/16/18 - 09:21 AM]
Food Network Launches New Snapchat Show "Chopped U" Headlined by Lazarus Lynch
New episodes of the six-week show air Sundays on Snapchat's Discover page, and previously released episodes will be available using Snapchat's Search feature.

[03/16/18 - 09:16 AM]
Bradley Whitford, Steve Zahn and Lamorne Morris to Star in National Geographic's "Valley of the Boom," Six-Part Limited Series Set in '90s Tech Bubble from STXtv
John Karna, Oliver Cooper and Dakota Shapiro also star in the project.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/16/18 - 08:02 AM]
Video: Showtime(R) Reveals Premiere Date and Sneak Peek for "Patrick Melrose"
The Benedict Cumberbatch-led drama will launch on Saturday, May 12 at 9:00/8:00c.

[03/16/18 - 07:55 AM]
Freed's Bakery Serves Up More Show-Stopping Cakes in New Season of "Vegas Cakes"
Look for the first of 13 new episodes on Monday, April 2 at 10:00/9:00c.

[03/16/18 - 07:10 AM]
EPIX Captures Espionage Drama "Deep State"
Starring Mark Strong and Joe Dempsie, the gritty new drama is set to premiere on Sunday, June 17 at 9:00/8:00c.