or


[03/10/11 - 07:48 AM]
USA Network's New Original Series "Fairly Legal" Locks First Major Parternships With Kia Motors and Nationwide Insurance
Kia's partnership features two scripted vignettes that debut in the second half of season one.

[via press release from USA]

USA NETWORK'S NEW ORIGINAL SERIES "FAIRLY LEGAL" LOCKS FIRST MAJOR PARTNERSHIPS WITH KIA MOTORS AND NATIONWIDE INSURANCE

Series Co-Star Baron Vaughn Takes Viewers On Location in the 2011 Kia Optima and Nationwide Insurance Explores All the Sides of Lead Character Kate Reed

NEW YORK, NEW YORK - March 10, 2011 - USA Network today announced the first two major partnerships for its newest original series FAIRLY LEGAL with the 2011 Kia Optima and Nationwide Insurance. USA will develop unique, character-driven vignettes that organically integrate partner products and messaging into the content. FAIRLY LEGAL, which recently premiered to strong ratings on January 20, stars Sarah Shahi. Series co-star Baron Vaughn will host two scripted vignettes, which started Thursday, February 24, and highlight key features of the 2011 Kia Optima. The vignettes were shot on location in the series' San Franciso backdrop. Nationwide's 'On Your Side' message will come to life through a customized 30-second on air Kate Reed Character Profile spot as well as a sponsorship of the show's season finale on March 24. The announcement was made by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy."

Our new USA series presents a fresh sponsorship opportunity for our long-time partners, Kia Motors and Nationwide Insurance," said McCumber. "We used the iconic setting of San Francisco to showcase the Optima's features and the lead character's personality to bring Nationwide's 'On Your Side' messaging to the forefront.

Kia's partnership with FAIRLY LEGAL features two scripted vignettes that debut in the second half of season one. The segments star Vaughn as himself while he drives the Kia Optima and gives viewers an exclusive tour of iconic San Francisco Bay Area locations including the Golden Gate Bridge, the James R. Browning U.S. Court of Appeals Building (where Kate Reed often visits during the show), and the city's famous steep hills. Scenes will highlight specific features and attributes of the Optima, including push button start, panoramic sunroof, bluetooth and turbo, which assists with hill climbs.

"As we continue our largest vehicle launch in company history, the opportunity to feature the Optima in the FAIRLY LEGAL character vignette series gives fans the chance to learn about the Optima in an entertaining and engaging way," said Michael Sprague, vice president, marketing & communications, Kia Motors America. "We are excited to harness the energy and variety Leo (Baron Vaughn) projects into the show vignettes presented by the Kia Optima. This spirit is what drives Kia to produce eye-catching vehicles like the Optima, and this same energy is what viewers will experience as Baron tours San Francisco in style."

The 2011 Kia Optima is being considered by Kia as a leap from its predecessor, a "cool" transformative vehicle in technology and style. This vehicle is not only a game changer for the Kia brand, but also for the mid-size sedan category. The Optima offers practical and rational benefits consumers come to expect from a mid-size sedan, but breaks away from the norm with a stylist, sporty and exciting design along with offering an array of desired features. Its tagline is "Confidence to go in a new direction."

Nationwide Insurance's brand message will be amplified through a custom clip-based vignette that thematically explores lead character Kate Reed's (Shahi) unique mediation style and character traits. Nationwide will also sponsor the FAIRLY LEGAL season finale.

"Nationwide is pleased to partner with USA in a way that we hope will reach fans of FAIRLY LEGAL in a meaningful way," said Jennifer Hanley, senior vice president of marketing for Nationwide. "In the show, Kate Reed works proactively to find solutions for her clients. The character is a great personification of what it means to be 'On Your Side.' It's a reflection of how Nationwide works on behalf of our customers to find insurance and financial service solutions that are right for them"

FAIRLY LEGAL centers on Kate Reed (Shahi), a top litigator fed up with the endless bureaucracy and daily injustices of the system, who takes a hard turn to become the ultimate anti-lawyer: a mediator. The show also stars Virginia Williams, Michael Trucco and Baron Vaughn. From Universal Cable Productions, FAIRLY LEGAL is created and executive produced by Michael Sardo and executive produced by Steve Stark. Russ Bucholz serves as co-executive producer.

The buying agency for Kia Motors is Initiative/NY and for Nationwide Insurance is Universal McCann.

Nationwide(R), based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and rated A+ by A.M. Best. The company provides a full range of personalized insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans, and health and productivity services. For more information, visit www.nationwide.com

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2011]  
S
M
T
W
T
F
S
  


· FAIRLY LEGAL (USA)





[06/19/18 - 12:51 PM]
Paradise Found in New HGTV Series "My Aloha Dream Home" Premiering Friday, June 22, at 9 p.m. ET/PT
Real estate broker and attorney Wayne Chi helps clients find a tropical getaway to call home in the new HGTV series.

[06/19/18 - 11:30 AM]
NBC Announces Fall Premiere Dates for New 2018-19 Season
"The Voice" as is custom will kick things off on Monday, September 24 followed by the launch of new drama "Manifest."

[06/19/18 - 11:11 AM]
Academy Award(R) Winner John Ridley Joins EPIX(R) Series "Godfather of Harlem" Produced by ABC Signature Studios
The 10-episode series tells the story of infamous crime boss Bumpy Johnson (Forest Whitaker), who in the early 1960s, returned from ten years in prison to find the neighborhood he used to rule in shambles and his power gone.

[06/19/18 - 11:00 AM]
Starz Launches on YouTube TV
The networks' 14 Starz and Starz Encore channels are now available via YouTube TV for $9/month along with access to the network's full Starz and Starz Encore VOD catalogs.

[06/19/18 - 11:00 AM]
History Presents "Detroit: Comeback City," An Original Documentary Special to Premiere July 1
Narrated by Academy Award(R)-winner and Detroit native J.K. Simmons, the film chronicles how Detroit went from the engine of American capitalism to a city of ruins that is now on the cusp of an exciting rebirth.

[06/19/18 - 10:57 AM]
Contractor Mike Holmes and Son Mike Jr Star in New Season of DIY Network's "Holmes & Holmes" on July 10
Armed with Mike Sr.'s personal mission to "make it right," the 12-episode season will star the pair as they buy and transform three tired properties into dream homes.

[06/19/18 - 10:05 AM]
CBS TV Studios Announces 5-Year Production Deal with "Star Trek: Discovery" Producer Alex Kurtzman
As part of the new production deal, Kurtzman will supervise the expansion of CBS' "Star Trek" franchise for television, developing new series, mini-series and other content opportunities, including animation.

[06/19/18 - 10:02 AM]
Hulu Acquires Award-Winning Documentary "Crime + Punishment"
The premium streaming service will partner with IFC Films to release the documentary simultaneously in theaters and on Hulu on August 24.

[06/19/18 - 09:40 AM]
CNBC's New Primetime Series "Deadly Rich" Debuts July 9 at 10PM ET/PT
From the producers of "American Greed," the 10 episode true-crime series takes viewers inside the lives and deaths of the one percent, exposing the dirty little secrets of how big money drives people to the ultimate sin.

[06/19/18 - 09:30 AM]
Season Four of Bounce's Hit Comedy "In The Cut" Set to Premiere Mon. July 2 at 9:00 p.m. ET/PT
The series stars Dorien Wilson as Jay Weaver, an accomplished entrepreneur and barbershop owner who is kept on his toes by Cheryl, played by Kellita Smith, the co-owner of the beauty salon next door and his love interest-turned-fiancee.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/19/18 - 08:02 AM]
Video: Trailer - "Last Chance U" - New Season, New U
The quaint town of Independence, Kansas, is the new setting, as the underdog Pirates of Independence Community College have a chance to finally stand tall after more than a decade of losses.

[06/19/18 - 07:32 AM]
Video: Featurette Debut - It's "GLOW" Up Time! Watch the Cast Transform Behind the Scenes
Season two launches globally on Netflix next Friday, June 29.

[06/19/18 - 07:03 AM]
FOX Sports Announces BIG3 Broadcast Team for 2018 Season
Charissa Thompson, Mike Hill, and Kristina Pink will rotate as studio hosts for the BIG3 during the 10-week season, setting the stage for viewers between games every Friday night.