or


[03/14/11 - 07:13 AM]
History(R) to Sponsor NASCAR Nationwide Series Race; Top Gear 300 on May 28 to Highlight Unique Partnership
The Top Gear 300 was first run at Charlotte Motor Speedway in 1982, the inaugural season for the NASCAR Nationwide Series.

[via press release from History]

HISTORY(R) to Sponsor NASCAR Nationwide Series Race; Top Gear 300 on May 28 to Highlight Unique Partnership

CONCORD, N.C. (March 14, 2011) 0 Highlighting a unique pairing of entities known for providing exceptional entertainment, officials from HISTORY and Charlotte Motor Speedway announced the May 28 NASCAR Nationwide Series race will be entitled the Top Gear 300.

Considered one of the premiere events on the NASCAR Nationwide Series circuit, the Top Gear 300 will air nationally on ABC at 2:30 p.m. EST on Saturday of Memorial Day weekend. Terms of the sponsorship entitlement were not disclosed.

"At first glance, pairing a television show with a NASCAR race might seem like a non-traditional sponsorship," said Marcus Smith, president and general manager of Charlotte Motor Speedway. "But this is a perfect fit for our race fans. Top Gear is a television program with risk taking behind the wheel and high-performance equipment, just like a NASCAR race at Charlotte Motor Speedway.

"HISTORY has some of the best programming on television," Smith added. "Highlights of their shows will entertain fans throughout the Coca-Cola 600 weekend on the world's largest high-definition video screen."

The U.S. version of the award-winning program, Top Gear enters its second season tracking the colorful history of the automobile through an offbeat celebration of the art of driving. Featured segments include profiles of super-cars, extreme stunts and challenges, car reviews and celebrity interviews. The series also features the eccentric adventures of its hosts: comedian and car buff Adam Ferrara, champion rally and drift racer Tanner Foust and racing analyst Rutledge Wood.

"HISTORY is thrilled to become an integral part of Charlotte Motor Speedway's biggest racing weekend and to be the first media brand to use the screen in an entitlement partnership," said Chris Moseley, senior vice president, marketing, HISTORY. "NASCAR and Top Gear are world-renowned. So in terms of a brand synergy and audience reach, the Top Gear 300 could not be a more perfect fit. It allows us to increase awareness of Top Gear with a highly targeted consumer audience whose love and appreciation of cars rival our most passionate viewers. It's a win-win!"

The Top Gear 300 was first run at Charlotte Motor Speedway in 1982, the inaugural season for the NASCAR Nationwide Series. That event featured a battle among racing legends Harry Gant and Dale Earnhardt, with Gant taking home the trophy.

Since that first race, the Nationwide Series has been a staple on Memorial Day weekend at Charlotte and has seen some of the biggest stars in NASCAR history visit Victory Lane. In addition to Gant and Earnhardt, legends such as Bobby Allison and Darrell Waltrip and current superstars including Jeff Gordon, Kasey Kahne and Carl Edwards, have secured victories in the event. Kyle Busch and Mark Martin are tied for most Nationwide Series wins all-time at Charlotte Motor Speedway with six each. Busch is the most recent winner of the May 300-miler, with a victory in the 2010 event.

Tickets for all Spring Season of Speed events at Charlotte Motor Speedway including the Top Gear 300 starting at just $17 per person are on sale now and can be obtained by calling the speedway ticket office at 1-800-455-FANS (3267) or online at www.charlottemotorspeedway.com.

Connect with Charlotte Motor Speedway on Twitter at www.twitter.com/CLTMotorSpdwy or on Facebook at www.facebook.com/charlottemotorspeedway.

About HISTORY(R)

HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.

About Charlotte Motor Speedway

For 52 years, Charlotte Motor Speedway has set the standard for motorsports entertainment and evolved into "The Greatest Place to See the Race." Nestled in the heart of NASCAR country, Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the sport by visiting area race team shops and touring the NASCAR Hall of Fame before attending a race at the legendary 1.5-mile superspeedway. Generating a regional economic impact of approximately $400 million annually, the speedway hosts three premiere NASCAR events each year - the NASCAR Sprint All-Star Race, the Coca-Cola 600 and the Bank of America 500 - as well as more than three dozen other events for automotive and motorsports enthusiasts of all ages. Charlotte Motor Speedway's philosophy is to always put "Fans First" and create memories that last a lifetime for all that pass through the gates.





  [march 2011]  
S
M
T
W
T
F
S
  


· TOP GEAR (HISTORY)





[05/21/18 - 09:26 AM]
SundanceTV & Sundance Now Announces Partnership with Tele Munchen Group (TMG) for "The Name of the Rose"
Set in Italy in 1327, "The Name of the Rose" follows the Franciscan monk William of Baskerville (John Turturro) and his novice Adso von Melk (Damian Hardung) as they arrive at a secluded monastery in the Alps.

[05/21/18 - 09:10 AM]
CBS News to Launch Second Season of "48 Hours: NCIS," Giving Viewers Unprecedented Accesses to Real NCIS Cases
Rocky Carroll returns as narrator on the latest six-part series.

[05/21/18 - 09:02 AM]
Netflix Forming Storytelling Partnership with Barack and Michelle Obama
The Obamas will produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/21/18 - 07:08 AM]
Video: AMC Releases All-New "Preacher" Promo in Anticipation of the Season Three Premiere on Sunday, June 24 at 10:00 PM ET/PT
The fiery new promo raises the curtain on our sinister cast of characters including Jesse, Cassidy, Tulip, Gran'ma, Allfather, God Dog, and many more.

[05/21/18 - 07:03 AM]
Freeform Celebrates the Series Finale of ABC's Hit Comedy "The Middle" with a Mini-Marathon, on May 22
For those who don't want to say farewell, fans of the show can relive The Hecks' hilarious ups and downs weekdays Monday - Friday on Freeform.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[05/20/18 - 08:43 AM]
Second-Highest Rated NBA Eastern Conference Finals Game 3 Ever on ESPN
ESPN spins the numbers for Saturday, May 19.

[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.

[05/18/18 - 05:21 PM]
ABC News Announces Two-Hour Prime-Time Television Event, "The Last Days of Michael Jackson," Airing Thursday, May 24, on ABC
ABC News profiles one of the most influential artists of all time through interviews with the people he knew alongside never-before-seen video from interviews he did with ABC News anchors Barbara Walters and Diane Sawyer.

[05/18/18 - 03:06 PM]
Video: Showtime(R) Debuts Trailer for "Just Another Immigrant"
The 10-episode, half-hour series will air back-to-back episodes on Fridays beginning on June 8 at 9:00/8:00c.

[05/18/18 - 01:37 PM]
TV One to Premiere Season 13 of the Award-Winning Series "Unsung" on Sunday, May 20 at 9 P.M. ET/8C
Upcoming episodes focus on hip-hop artists Special Ed and Digable Planets, songstresses Cheryl Pepsii Riley, Regina Belle, 702 and Michel'le, blues pioneer B.B. King, and R&B crooner Will Downing.

[05/18/18 - 12:12 PM]
Video: Netflix Releases All New Trailer & Key Art for "The Break with Michelle Wolf," Every Sunday Beginning May 27th
Wolf shares a first look of what's to come each week with this trailer: sketches, guests, and jokes Michelle could only get away with on Netflix.

[05/18/18 - 12:08 PM]
Warner Bros. Animation Brings Back Iconic Characters in "ThunderCats Roar"
"ThunderCats Roar" boasts fresh and vibrant character designs along with a dynamic storytelling tone that promises to reignite the passionate fanbase of these iconic characters and introduce the legacy of Thundera to a whole new generation.

[05/18/18 - 10:51 AM]
DreamWorks Animation Television and Netflix Reveal Cast for All-New Original Series "She-Ra and the Princesses of Power"
Aimee Carrero, Karen Fukuhara, Marcus Scribner, AJ Michalka, Lorraine Toussaint, Reshma Shetty, Christine Woods, Jordan Fisher, Vella Lovell, Merit Leighton, Lauren Ash, Genesis Rodriguez and Sandra Oh are all on tap.