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[03/17/11 - 09:29 AM]
New Technology Puts Viewers in the Middle of the Action In truTV's Exciting New Series "Police POV," Premiering Sunday, April 17
For the first time, "TV viewers will be able to experience first-hand what it looks and sounds like for cops on the front lines."

[via press release from truTV]

New Technology Puts Viewers in the Middle of the Action In truTV's Exciting New Series POLICE POV, Premiering Sunday, April 17

truTV is taking the next bold step in first-person action with POLICE POV, a stunning new series that will allow viewers to experience the intensity of police work through the officers' own point of view.

Incorporating one of the most innovative camera technologies ever used by law enforcement, POLICE POV will provide viewers with thrilling, up-close access to all the drama, suspense and action experienced by police officers on the job across the country. The series is slated to premiere on truTV Sunday, April 17, at 10 p.m. (ET/PT).

Known as the TASER AXON(TM) on-officer camera system, the groundbreaking technology used in POLICE POV was developed by TASER International, the industry-leading manufacturer of TASER� incapacitation devices. It was brought to television through an exclusive relationship with the Emmy�-winning BASE Productions, Inc. The specially designed cameras record an officer's point-of-view during every chase, shootout, takedown or confrontation as they patrol the streets of America's cities.

For the first time, TV viewers will be able to experience first-hand what it looks and sounds like for cops on the front lines. Whether facing an armed suspect, trying to save a comatose man's life, chasing a possible car thief through darkened city streets, dealing with a carload of disorderly partiers or serving a no-knock warrant at a suspected drug house, police officers must make split-second decisions, often putting their own lives on the line to protect the public. truTV's POLICE POV gives viewers the chance to see what it's like to walk in their shoes.

"POLICE POV takes the Cops-style genre to an unprecedented level by giving viewers first-person access to an officer's point-of-view," said Marc Juris, executive vice president and general manager of truTV. "POLICE POV delivers on truTV's brand promise by using innovative technology to immerse viewers in the riveting, fast-paced world of police work like never before."

Officer Mandy Curfiss of the Cincinnati Police Department wears the new AXON on- officer camera developed by TASER International and used in truTV's new series POLICE POV.

"We are thrilled to partner with cutting-edge industry leaders like truTV and TASER," said Mickey Stern, co-owner and executive producer of BASE. "Law-enforcement programming is among the most successful genres in television. Reinventing it for a new era is a challenging and exciting opportunity."

POLICE POV was created by John Brenkus and Mickey Stern who are serving as executive producers for BASE Productions. David Leepson serves as co-executive producer of the series. For truTV, Robyn Hutt serves as executive in charge of production, with Paul Bourdett as coordinating producer.

About BASE Productions, Inc.

BASE Productions, Inc. is a 10-time Emmy-winning and 16-time IDEA Award-winning production company that is breaking new ground for cutting-edge reality, documentary and unscripted infotainment programming. BASE Productions' use of cutting-edge motion-capture and CGI technology is unmatched and brings a signature look to all of their productions. The company has produced innovative programming for a variety of cable channels, such as A&E, Animal Planet, the Discovery Channel networks, Fox Sports Net, G4, HBO, MTV, National Geographic Channel, Spike TV and Syfy, among others. BASE Productions is BASEd in Los Angeles and Washington, D.C. The company was founded by John Brenkus and Mickey Stern. For more information, please visit www.BASEproductions.com.

About TASER International, Inc.

TASER International, Inc., (Nasdaq:TASR) is a global provider of safety technologies that prevent conflict and protect life. More than 16,000 public safety agencies in 40 countries rely on TASER electronic control devices (ECDs) to help protect and serve. TASER innovations benefit individuals and families too; providing personal protection and accountability while maintaining regard for life. Since 1994, more than 225,000 individuals have relied on TASER technology as a means for effective personal safety. Learn more about TASER International and its solutions at www.TASER.com or by calling (800) 978-2737. Be a part of the TASER community by joining Facebook, Twitter and YouTube.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series All Worked Up, Hardcore Pawn, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo and truTV Presents: World's Dumbest� During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· POLICE POV (TRUTV)





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