CBS.COM DEBUTS ORIGINAL WEB SERIES, "HAWAII: UNDISCOVERED," INSPIRED BY THE CBS TELEVISION NETWORK SERIES, "HAWAII FIVE-0"
Sponsored by Chevrolet Cruze, Web Series Takes Viewers on a Journey around the
Island of Oahu, Including a Behind-the-Scenes Look at the Making of HAWAII FIVE-0
Sweepstakes Gives Fans a Chance to Win a Trip for Two to Honolulu to Visit the Set of HAWAII FIVE-0
SAN FRANCISCO - March 28, 2011 � CBS.com is taking viewers off the beaten path on the island of Oahu in its new original, 8-episode Web series, HAWAII: UNDISCOVERED, debuting today at www.CBS.com/HawaiiUndiscovered. Inspired by the CBS Television Network show, HAWAII FIVE-0, each five-minute webisode will take viewers around the island of Oahu, giving them a behind-the-scenes look at set locations and background on the island's culture and history.
Hosted by Yahoo: Weekend Edition's Jim Brasher and sponsored by Chevrolet Cruze, the webisodes will feature inside-scoop interviews with HAWAII FIVE-0 show advisors and island experts, including a Navy Seal advisor, the Hawaiian Language and Cultural advisor and the show's location manager. During the first episode, Brasher searches for the greatest surf that Oahu has to offer. He meets up with HAWAII FIVE-0 star Grace Park's surfing instructor, Hans "The Man" Hedemann, for some surfing tips before heading to the waves of the world-renowned North Shore, where he tries surfing for the first time.
More of Brasher's adventures around the island will be documented throughout the series, including shark diving, ATV riding, parasailing and visits to HAWAII FIVE-0 set locations.
Viewers of HAWAII: UNDISCOVERED will also have the opportunity to win* a trip for two to Honolulu to visit the set of HAWAII FIVE-0. After entering the sweepstakes, fans can earn a virtual postcard by watching each webisode. The postcards will feature various Oahu landscape backgrounds and will allow fans to upload their photos into the frame. Postcards can be e-mailed to friends and family, and each postcard earned will grant an extra entry in to the sweepstakes.
"The island of Oahu has become the fifth character on HAWAII FIVE-0, and we're excited to give fans a deeper look in to the culture and landscape that is a major part of the show," said Joe Ferreira, SVP, Network Liaison and Original Content. "With Chevrolet as our partner, we've produced an engaging original Web series that will give fans the behind-the-scenes stories that will inform and entertain and, for one lucky winner, will provide the ultimate prize of an actual set visit in Hawaii."
"For one hundred years, Chevrolet has helped people explore our country," said Rick Scheidt, U.S. Vice President, Chevrolet Marketing. "HAWAII: UNDISCOVERED is a unique platform that allows people to take a virtual road trip of Oahu island. It allows us to leverage a popular television series to tell people about the fuel-efficient Chevrolet Cruze in a unique digital environment."
New HAWAII: UNDISCOVERED webisodes will debut every Monday at 12:00 PM, PT, with the first two episodes available now on CBS.com. To watch the episodes, please visit www.CBS.com/HawaiiUndiscovered.
HAWAII FIVE-0 is averaging 12.3 million viewers (second among all new dramas) and ranks first among new dramas in adults 18-49. The show wins its time period in viewers and key demos and is the #1 played back show when 7-day DVR playback is included, adding an additional 2.5 million viewers. HAWAII FIVE-0 airs on the CBS Television Network on Mondays at 10:00 PM, ET/PT. For more information, please visit www.cbs.com/primetime/hawaii_five_0/.
*NO PURCHASE NECESSARY. Open to legal residents of the U.S., 18 (and age of majority) or older, with a valid driver's license in state of residence at time of entry. Sweepstakes ends on May 23, 2011. Limit of 17 entries per person. Void outside of the U.S. and where prohibited by law. See rules for details at www.CBS.com/HawaiiUndiscovered.