[03/29/11 - 10:38 AM]
ABC Family Welcomes Back "The Secret Life of the American Teenager" With Launch of New Online Video Player
"The new Total Access offering provides a unique experience, and serves as a perfect complement to our existing player," said Beth Johnson.

[via press release from ABC Family]


ABC Family's Total Access Player Creates an Enhanced Full Episode Fan Experience Online for ABCFamily.com

Burbank, CA (March 29, 2011) - In conjunction with the launch of the new season of the ABC Family original series, "The Secret Life of the American Teenager," ABCFamily.com has unveiled ABC Family's Total Access Player -- an online video player allowing fans to watch current episodes of the series in an environment that gives immediate access to show content such as sneak peeks, behind the scenes, interviews, bios, blogs and photo galleries. Beginning today, fans of the ABC Family's hit series can visit The Secret Life of the American Teenager Total Access Player to access the new player.

Episodes available in the new Total Access player will also continue be available during their online viewing window in the site's existing, award-winning full episode player, which was developed by ABC's digital team. Additionally, several episodes of "Pretty Little Liars" can also be viewed through the new Total Access player, with new enhanced episodes continuing to roll out between now and the next season's premiere this June.

"The new Total Access offering provides a unique experience, and serves as a perfect complement to our existing player," said Beth Johnson, vice president, Digital Media for ABC Family. "Fans of our shows are very social and tech savvy, and we are excited to be able to offer them yet a new way to enjoy episodes of 'Secret Life' and 'Pretty Little Liars,' and at the same time dive deeper into the shows and share the experience with their friends."

Powered by Coincident TV, the new player also allows for overlays within the episodes that provide behind-the-scenes details or enable users to access other areas of ABCFamily.com. When clicking on additional content links with the episode, the new Total Access player minimizes to the corner and displays the web page, providing a completely immersive experience without any interruption of the episode being viewed. Users can also access real time Twitter feeds of discussions around the show while watching the episode.

New episodes of "The Secret Life of the American Teenager" air on ABC Family on Mondays (8:00 - 9:00 PM ET/PT).

Created and executive-produced by Brenda Hampton ("7th Heaven"), the series cast includes Shailene Woodley, Ken Baumann, Mark Derwin, India Eisley, Greg Finley, Daren Kagasoff, Megan Park, Francia Raisa with Steve Schirripa and Molly Ringwald.

"Pretty Little Liars" is produced by Alloy Entertainment in association with Warner Horizon Television and is executive-produced by I. Marlene King, Oliver Goldstick and Leslie Morgenstein. The series stars Troian Bellisario, Ashley Benson, Holly Marie Combs, Lucy Hale, Ian Harding, Bianca Lawson, Laura Leighton, Chad Lowe, Shay Mitchell and Sasha Pieterse.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, passion, humor and heart. ABC Family's programming is a mix of network defining original series and original movies, quality acquired series and blockbuster theatricals.ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas!" ABC Family. A New Kind of Family.

  [march 2011]  


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