[04/04/11 - 09:16 AM]
Oxygen Launches New Night of Originals Beginning Sunday, June 12 With "The Glee Project"
Darren Criss will be a guest mentor to the contenders in the premiere episode.

[via press release from Oxygen]



Darren Criss (Glee's "Blaine") to Appear in Premiere Episode

New York, April 4, 2011 - Coming off its third consecutive best-year-ever in all key metrics; its most watched year ever in primetime; and staking its claim as the fastest growing women's network among W18-49 and A18-49, Oxygen Media continues its momentum with an increase in its original programming slate by an additional 26% in 2011anchored by the highly anticipated competition series "The Glee Project" which launches a new night of programming beginning Sunday, June 12 at 9 PM ET/PT. In addition, Emmy (R) winning "Glee" creator and "The Glee Project" EP Ryan Murphy will join casting director Robert Ulrich, choreographer and "Glee" co-producer Zach Woodlee in the final deliberations of each installment of the 10-episode series. Darren Criss (Glee's "Blaine"), who joined the "Glee" cast this season, will be a guest mentor to the contenders in the premiere episode. The announcements were made today by Oxygen, whose star-studded upfront presentation will be held this evening.

Jason Klarman, President, Oxygen Media said: "Originals have been the growth engine for our brand and business. Bringing "Glee" and its unscripted spin-off "The Glee Project" to the network is the icing on the cake to an incredible 2011/2012 line up of shows."

"The Glee Project" finds and trains a group of extraordinarily talented performers, who vie for a seven episode guest starring role on "Glee." From thousands of entries, and an exhaustive nationwide talent search, the series uncovers a unique group of artists with both professional and amateur backgrounds, proving every underdog has a fighting chance at stardom. "The Glee Project" is produced by Ryan Murphy Television and Embassy Row with Ryan Murphy, Dante Di Loreto, Michael Davies and Shauna Minoprio serving as executive producers. In February, Oxygen's first "Gleekend" drew 4.4 million viewers to the network during the 12 hour Glee marathon. The network's next "Gleekend" will premiere in mid-May. Additionally, Oxygen is the exclusive cable home to the series, which will air on the channel beginning in 2013.

Oxygen ad sales grew 12% year over year powered by new relationships with blue chip advertisers including Dell, Frito Lay, Ford, Master Card, Virgin Mobile, Microsoft and Verizon. Celebrating the network's new benchmark in viewership and key demos in 2010, Oxygen boasted 75 new advertising partners last year including Estee Lauder, Office Depot and TJ Maxx/Marshalls to name a few.

Susan Malfa, Senior Vice President, Ad Sales for Bravo, Oxygen and Women at NBCU stated, "We've been out in the marketplace with our message: Oxygen is a must watch, must connect, must buy brand." She added, "Our Gen O audience of young, successful women aged 18-34 and 18-49 engage with our content and each other on every one of our platforms creating a must buy network for advertisers who want to target women at a highly consumptive point in their lives."

Klarman added: "Oxygen is now a top 20 network for young women with one of the most enviable audience profiles not only in the women's space but in all of cable."

Oxygen Media Partners with Broadcastr, GroupMe

In digital news, Oxygen recently inked partnerships with Broadcastr, a new social-media platform for creating and sharing location based stories on iPhone, Android and the web and GroupMe, a group messaging and conference calling service that allows members to stay in touch with groups of people via smartphones. Oxygen and Broadcastr plan to inaugurate their partnership with exclusive content on the augmented reality app, narrated by Paris Hilton, as she shares her 10 favorite places around the world with fans of "The World According to Paris." In addition, Oxygen's digital properties delivered significant double and triple digit gains in 2010 with Oxygen.com recording a +51% increase in uniques and a +88% increase in video streams. Oxygen mobile experienced enormous success with an astounding +96% increase in total page views and a +120% jump in average monthly uniques. Oxygen's total digital revenue grew at an impressive 63% year over year and the network's innovative digital content platforms were a major contributing factor to the year's ratings accomplishments and continue to be a huge driver in enhancing the Oxygen viewer experience. For last season's premiere of "Bad Girls Club Miami," Oxygen brought social TV to the next level launching OxygenLive TV, which, for the first-time ever, merged social media giants Facebook and Twitter with program content.

*According to Omniture.

Source: Nielsen Media Research, Live+7. Fastest growing women's network = 2010 vs 2009, women's networks include LIF, LMN, WE, SOAP, & OXY. Cable ranks includes ad supported cable entertainment networks, and excludes networks that air in less than 50% of the daypart, cvg rtg. Gleekend viewership = Nielsen TVToolbox, LS total viewers Total US, 6 min qualifier.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 76 million homes, and can be found online and on mobile devices atwww.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [april 2011]  


[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 02:01 PM]
Acclaimed Director S.J. Clarkson Brings Her Talent to "Marvel's Jessica Jones"
Clarkson also served as an executive producer on the premiere episode.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.