or


[04/11/11 - 07:31 AM]
Banana Republic Creates the Perfect Look, Inspired by ABC's New Comedy "Happy Endings"
The web content gives "an introduction to the characters from the Sony Pictures Television upcoming comedy through a fun fashion viewpoint."

[via press release from Sony Pictures Television]

BANANA REPUBLIC CREATES THE PERFECT LOOK, INSPIRED BY ABC'S NEW COMEDY "HAPPY ENDINGS"

Banana Republic Web Content Offers Unique Introductions to Characters from Upcoming ABC Comedy

NEW YORK, NY - April 7, 2011 - Banana Republic, ABC and Sony Pictures Television collaborate on a series of video packages to support the launch of ABC's new sitcom "Happy Endings." The web content gives an introduction to the characters from the Sony Pictures Television upcoming comedy through a fun fashion viewpoint.

The video segments offer a behind-the-scenes session with "Happy Endings" costume designer Keri Smith, who gives a style preview on achieving each character's individual look, while also illustrating Banana Republic looks inspired by the characters in the show. The segments include introductions to the characters from "Happy Endings," and a sneak-preview of the series. All of the content is available on Banana Republic's website (www.bananarepublic.com) and Facebook page (www.facebook.com/bananarepublic).

"Happy Endings" is a modern comedy about a group of six friends whose relationships begin to unravel as one couple splits on their wedding day. Now faced with choosing sides, the friends are challenged to maintain their relationships and tight-knit group resulting in hilarious, sentimental and thought-provoking situations. The cast features Elisha Cuthbert, Zachary Knighton, Eliza Coupe, Adam Pally, Casey Wilson and Damon Wayans Jr., and features both recognizable star-power and new talent in the anticipated primetime comedy.

"Banana Republic is excited to have the opportunity to introduce 'Happy Endings' to our customers," says Catherine Sadler, chief marketing officer, Banana Republic. "We believe the characters and their approach to fashion and style feel relevant and familiar to our customers. We immediately recognized the synergies between our customers and the characters on the show."

"We wanted to capitalize on the strong correlation between Banana Republic's customer and the potential 'Happy Endings' viewer in a creative way," said Chris Van Amburg, senior vice president of U.S. marketing, Sony Pictures Television. "We hope the modern, refined customer we are reaching through this video content is going to relate to the witty, clever and stylish characters on the show."

"I love working with Banana Republic's collections," says Keri Smith, costume designer for the ABC series. "Banana Republic's Creative Director Simon Kneen has created so many versatile pieces that could work for the characters on the show - whether they're at work, home or their favorite hangout, Rosalita's."

"Happy Endings" premieres on ABC on Wednesday, April 13, 2011 at 9:30pm and another new episode will air at 10PM in its regular timeslot. The series is from executive producers Jamie Tarses ("My Boys"), Jonathan Groff ("How I Met Your Mother"), Anthony & Joe Russo ("Arrested Development," "Community"), and co-executive producer David Caspe (the upcoming feature film "I Hate You Dad"), and is from Sony Pictures Television and ABC Studios.

For more information and access to content please visit www.bananarepublic.com/happyendings.

About Banana Republic

Banana Republic is a global accessible luxury brand that delivers modern, soulful and effortless style. Banana Republic's lifestyle collections are characterized by elevated design and luxurious fabrications at approachable prices. Banana Republic collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc. (NYSE: GPS), can be found at over 500 retail locations in the United States, United Kingdom, Canada and Japan, Italy, BananaRepublic.com, BananaRepublic.can, BananaRepublic.eu, or (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.





  [april 2011]  
S
M
T
W
T
F
S
     


· HAPPY ENDINGS (ABC)





[03/28/17 - 10:05 AM]
Investigation Discovery Announces Three-Night Special Event Taking Viewers Back to Face 1970s Serial Killer in "Son of Sam: The Hunt for a Killer"
The three-night special event will premiere this summer on the cable channel.

[03/28/17 - 10:05 AM]
Discovery Channel Announces 2017-2018 Upfront Programming Slate
Highlights include the new scripted anthology series called "Manhunt: Unabomber," which premieres with a special two-hour episode on Tuesday, August 1 at 9:00/8:00c.

[03/28/17 - 10:04 AM]
Investigation Discovery Greenlights "The Von Bulow Affair" Scripted True Crime Series from Universal Cable Productions
"The Von Bulow Affair" was the most scandalous and sensational murder trial of the 1980s, borne from the bowels of high society that existed between white-linen parties of Newport and white-powder mischief at New York's poshest nightclub.

[03/28/17 - 10:03 AM]
Investigation Discovery Announces Powerful New Slate of Suspenseful Originals for 2017-18 Upfront Season
"I don't think viewers have ever experienced such an exciting explosion focused on a single genre like we are currently seeing with the success of true-crime stories and mysteries on every possible media platform," said Henry Schleiff.

[03/28/17 - 09:41 AM]
Video: Ladies & Gentlemen - "Louis C.K. 2017" Trailer & Key Art Debut!
In his new standup 2017, Louis C.K. muses on religion, eternal love, giving dogs drugs, email fights, teachers and more in a live performance from Washington, D.C.

[03/28/17 - 09:35 AM]
Amazon Original Series "Bosch" Launches Season Three on Friday, April 21
Amazon is also announcing the launch of Bosch skill for Alexa-enabled devices including the Amazon Echo and Echo Dot.

[03/28/17 - 09:01 AM]
Afraid of the Dark? Discovery Channel Announces an All-New Take on the Survival Genre
"Darkness" is an all-new series featuring one of the most advanced and comprehensive tests of mental and physical survival ever captured on television.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/28/17 - 08:12 AM]
"The Daily Show Presents: The Donald J. Trump Presidential Twitter Library" Coming to New York City in June
This actual library will be located in New York City and will be free and open to the public.

[03/28/17 - 08:11 AM]
Cutting-Edge Cops and Criminals Square Off in New Science Channel Series "Outlaw Tech"
With complex security systems designed to stop the world's most nefarious criminal masterminds, a new Science Channel series goes inside amazing capers to unpack the high-tech arsenal used on both sides of the law.

[03/28/17 - 08:10 AM]
Science Channel Unveils Its 2017-18 Upfront Slate Led by Johnny Galecki's "Scijinks" and the All New "Mythbusters"
"What a time it is for science. Every day there are incredible breakthroughs in space exploration, technology and research that are transforming how we live and the way we look at the universe," said Marc Etkind.

[03/28/17 - 08:09 AM]
Velocity Lifts the Hood on Supercharged 2017-18 Upfront Programming Slate
Each of the 440 premiere hours in the new programming slate is designed to satisfy Velocity viewers' love for the most credible experts, authentic and engaging stories, bold personalities and compelling information from the exciting automotive world.

[03/28/17 - 08:08 AM]
Animal Planet Announces 2017-2018 Upfront Programming Slate
In 2016, Animal Planet ranked among the top 30 cable networks (#30) among Adults 25-54.

[03/28/17 - 08:07 AM]
TLC Announces an Aggressive 2017-2018 Upfront Slate with 120 More Hours of Original Programming
The network is up nearly 20% in primetime, seeing double digit lifts across the board and is ranked the #7 ad supported cable network among W25-54.

[03/28/17 - 08:06 AM]
TLC Reveals Raw Real Life Moments Live! in Unprecedented Television Event
Going live from different locations across the country, every episode will share two unique stories of families and their loved ones as they experience an epic, pivotal moment.