or


[04/11/11 - 07:31 AM]
Banana Republic Creates the Perfect Look, Inspired by ABC's New Comedy "Happy Endings"
The web content gives "an introduction to the characters from the Sony Pictures Television upcoming comedy through a fun fashion viewpoint."

[via press release from Sony Pictures Television]

BANANA REPUBLIC CREATES THE PERFECT LOOK, INSPIRED BY ABC'S NEW COMEDY "HAPPY ENDINGS"

Banana Republic Web Content Offers Unique Introductions to Characters from Upcoming ABC Comedy

NEW YORK, NY - April 7, 2011 - Banana Republic, ABC and Sony Pictures Television collaborate on a series of video packages to support the launch of ABC's new sitcom "Happy Endings." The web content gives an introduction to the characters from the Sony Pictures Television upcoming comedy through a fun fashion viewpoint.

The video segments offer a behind-the-scenes session with "Happy Endings" costume designer Keri Smith, who gives a style preview on achieving each character's individual look, while also illustrating Banana Republic looks inspired by the characters in the show. The segments include introductions to the characters from "Happy Endings," and a sneak-preview of the series. All of the content is available on Banana Republic's website (www.bananarepublic.com) and Facebook page (www.facebook.com/bananarepublic).

"Happy Endings" is a modern comedy about a group of six friends whose relationships begin to unravel as one couple splits on their wedding day. Now faced with choosing sides, the friends are challenged to maintain their relationships and tight-knit group resulting in hilarious, sentimental and thought-provoking situations. The cast features Elisha Cuthbert, Zachary Knighton, Eliza Coupe, Adam Pally, Casey Wilson and Damon Wayans Jr., and features both recognizable star-power and new talent in the anticipated primetime comedy.

"Banana Republic is excited to have the opportunity to introduce 'Happy Endings' to our customers," says Catherine Sadler, chief marketing officer, Banana Republic. "We believe the characters and their approach to fashion and style feel relevant and familiar to our customers. We immediately recognized the synergies between our customers and the characters on the show."

"We wanted to capitalize on the strong correlation between Banana Republic's customer and the potential 'Happy Endings' viewer in a creative way," said Chris Van Amburg, senior vice president of U.S. marketing, Sony Pictures Television. "We hope the modern, refined customer we are reaching through this video content is going to relate to the witty, clever and stylish characters on the show."

"I love working with Banana Republic's collections," says Keri Smith, costume designer for the ABC series. "Banana Republic's Creative Director Simon Kneen has created so many versatile pieces that could work for the characters on the show - whether they're at work, home or their favorite hangout, Rosalita's."

"Happy Endings" premieres on ABC on Wednesday, April 13, 2011 at 9:30pm and another new episode will air at 10PM in its regular timeslot. The series is from executive producers Jamie Tarses ("My Boys"), Jonathan Groff ("How I Met Your Mother"), Anthony & Joe Russo ("Arrested Development," "Community"), and co-executive producer David Caspe (the upcoming feature film "I Hate You Dad"), and is from Sony Pictures Television and ABC Studios.

For more information and access to content please visit www.bananarepublic.com/happyendings.

About Banana Republic

Banana Republic is a global accessible luxury brand that delivers modern, soulful and effortless style. Banana Republic's lifestyle collections are characterized by elevated design and luxurious fabrications at approachable prices. Banana Republic collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc. (NYSE: GPS), can be found at over 500 retail locations in the United States, United Kingdom, Canada and Japan, Italy, BananaRepublic.com, BananaRepublic.can, BananaRepublic.eu, or (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.





  [april 2011]  
S
M
T
W
T
F
S
     


· HAPPY ENDINGS (ABC)











[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 02:02 PM]
John Ondrasik of Five for Fighting to Perform Original Song for 100th Episode Of "Hawaii Five-0," Nov. 7
The song, titled "All For One," will premiere during the broadcast of the milestone episode.

[10/20/14 - 01:20 PM]
CMT's Highest-Rated Series Ever "Party Down South" Keeps the Party Going This Holiday Season with Two All-New, One-Hour Specials
"Party Down South: Drunksgiving" airs Thursday, November 20 followed by "Party Down South: Christmas Hangover" on Thursday, December 18.

[10/20/14 - 01:19 PM]
HGTV and DIY Network Greenlight Seven New Series
"America's Most Desperate Kitchens," "Log Cabin Living," "Shalina Joy Project" and "Real Estate Riches" are on tap at the former while "First Time Flippers," "Miami Rehab" and "The Treehouse Guys" are coming to the latter.

[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.