NBCUNIVERSAL'S EMMY AWARD-WINNING "THE MORE YOU KNOW" CAMPAIGN UNVEILS NEW LOGO, NEW FACES AND NEW LOOK

Backstage Access to the Making of this Season's "The More You Know"

New York - April 11, 2011 - NBCUniversal's "The More You Know" public service campaign is kicking off its new season with a redesigned look. "The More You Know's" iconic star, musical notes and powerful messages continue to be the centerpiece of the campaign.

The biggest talent from across NBCUniversal participated in the campaign, including: Alec Baldwin (30 Rock), Alison Sweeney (The Biggest Loser), Brian Williams (NBC News), Seth Meyers (Saturday Night Live), Ken Jeong (Community), Mel B (Style's It's A Scary World) and Matt Bomer (USA's White Collar).

This season, the campaign was honored to have both President Barack Obama and First Lady Michelle Obama participate in the campaign with education and childhood obesity messages, respectively.

Go behind-the-scenes for the making of "The More You Know."

Alec Baldwin from NBC's 30 Rock helps raise environmental awareness by encouraging viewers to make small changes in their daily lives.

"The More You Know" is NBCUniversal's long-standing commitment to its viewers and their communities to help educate and raise awareness of important societal issues. This season, the campaign focuses diversity, education, health and the environment.

Go to www.themoreyouknow.com to view the complete series of public service messages and other resources.

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NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.