[04/11/11 - 08:53 AM]
NBCUniversal's Emmy Award-Winning "The More You Know" Campaign Unveils New Logo, New Faces and New Look
Alec Baldwin, Alison Sweeney, Brian Williams, Seth Meyers, Ken Jeong, Mel B and Matt Bomer are among the featured participants.

[via press release from NBC]


Backstage Access to the Making of this Season's "The More You Know"

New York - April 11, 2011 - NBCUniversal's "The More You Know" public service campaign is kicking off its new season with a redesigned look. "The More You Know's" iconic star, musical notes and powerful messages continue to be the centerpiece of the campaign.

The biggest talent from across NBCUniversal participated in the campaign, including: Alec Baldwin (30 Rock), Alison Sweeney (The Biggest Loser), Brian Williams (NBC News), Seth Meyers (Saturday Night Live), Ken Jeong (Community), Mel B (Style's It's A Scary World) and Matt Bomer (USA's White Collar).

This season, the campaign was honored to have both President Barack Obama and First Lady Michelle Obama participate in the campaign with education and childhood obesity messages, respectively.

Go behind-the-scenes for the making of "The More You Know."

Alec Baldwin from NBC's 30 Rock helps raise environmental awareness by encouraging viewers to make small changes in their daily lives.

"The More You Know" is NBCUniversal's long-standing commitment to its viewers and their communities to help educate and raise awareness of important societal issues. This season, the campaign focuses diversity, education, health and the environment.

Go to www.themoreyouknow.com to view the complete series of public service messages and other resources.


About NBCUniversal:

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

  [april 2011]  

· 30 ROCK (NBC)

[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 01:12 PM]
A&E Kicks Off Halloween with the Scariest Psychological Social Experiment on Live TV - "Fear: Buried Alive"
The two-hour event premieres Monday, October 26 at 8:00/7:00c.

[10/05/15 - 12:00 PM]
"Breakthrough Prize" Foundation Teams with National Geographic Channel, FOX and Acclaimed Producer Don Mischer to Celebrate Today's Leading Scientists and Mathematicians with Broadcast of the 2016 "Breakthrough Prize" Ceremony
Emmy-nominated "Cosmos" executive producer and "Family Guy" creator Seth MacFarlane is set to host the annual ceremony, to be held in Silicon Valley.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 10:57 AM]
"How to Dance in Ohio," An Intimate Portrait of Three Young Women on the Autism Spectrum, Chronicling the Challenges and Triumphs They Experience Preparing for a Spring Formal, Debuts Oct. 26, Exclusively on HBO
The film was an official selection at the 2015 Sundance Film Festival and winner of the Audience Award at 2015 Full Frame Film Festival.

[10/05/15 - 10:32 AM]
Video: "Vinyl" - Trailer (HBO)
From Martin Scorsese, Mick Jagger and Terence Winter, this new 10-episode drama series is set in 1970s New York.

[10/05/15 - 10:26 AM]
It's the Biggest 15 Minutes of Country Music's Biggest Night(TM)
Kick off Country Music's Biggest Night(TM) with a not-to-be-missed, world premiere musical collaboration and opening monologue during "The 49th Annual CMA Awards," airing live Wednesday, November 4.

[10/05/15 - 10:02 AM]
Video: "Supergirl" Soars Along to Rachel Platten's "Fight Song"
"When I first watched 'Supergirl,' I fell in love with Kara," said Platten. "She perfectly embodies the message of 'Fight Song.'"

[10/05/15 - 10:00 AM]
Oprah Winfrey and Deepak Chopra Launch Ninth "Oprah & Deepak 21-Day Meditation Experience" Titled "Become What You Believe"
This new Meditation Experience was inspired by OWN's upcoming landmark seven-part documentary series "Belief," which depicts how people with a wide range of beliefs search for deeper meaning and connection with the world around them.

[10/05/15 - 10:00 AM]
E!'s "The Soup" Goes Live from Talladega Superspeedway for a Special, Hour-Long Episode on Friday, October 23 at 10:00 PM ET/PT
Joel McHale will be delivering the latest and greatest pop culture clips from one of the most storied arenas in the sports world.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 09:36 AM]
FXM to Present "Fargo" Marathon on October 11, One Day Before Second Installment Premiere
The marathon will feature a commercial-free exhibition of the first episode, "The Crocodile's Dilemma."