or


[04/12/11 - 07:32 AM]
The Style Network Announces New Makeover Series "Glam Fairy," A Spin-Off of the Network's Ratings Powerhouse Docu-Soap "Jerseylicious"
The premiere of the "Glam Fairy" special on January 30 drew nearly 250,000 total viewers.

[via press release from Style]

The Style Network Announces New Makeover Series "Glam Fairy," A Spin-Off of the Network's Ratings Powerhouse Docu-Soap "Jerseylicious"

New One-Hour Makeover Format Show from Endemol USA Follows Outrageous New Jersey Makeup Artist Alexa Prisco

Glam Fairy (n) - A name signifying one who has the capacity to transform a person by waving metaphorical wands thereby releasing a Glamazon.

Los Angeles, April 12, 2011 - The Style Network has ordered ten episodes of "Glam Fairy," a spin-off of the network's most-watched and highest-rated series, "Jerseylicious." Produced by Endemol USA, the new makeover format show takes viewers inside the glittery, high-energy world of makeup artist extraordinaire and "Glam Fairy" herself, Alexa Prisco. After leaving the Gatsby Salon, Alexa establishes a new business headquarters - 'The Glam Factory' - to serve as home base where she can showcase her makeover magic and build up clientele. Each fashion and beauty-centered episode will follow Alexa, accompanied by her team of "fairies," as she takes on new clients and uses her signature New Jersey style to transform women with hot new looks for all kinds of special occasions. The series will premiere this October on Style.

"I'm thrilled that the hit status of 'Jerseylicious' has spawned 'Glam Fairy' and launched Alexa from a pivotal character in the series to the star of her own makeover show. Her tremendous viewer popularity and extensive expertise make her a natural to continue to sprinkle her fairy dust over more deserving women with her own show," said Salaam Coleman Smith, President, The Style Network.

"'Glam Fairy' is the first exciting spin-off of the growing 'Jerseylicious' brand," said David Goldberg, Chairman of Endemol North America. "Our show's loyal and growing fan base has obviously responded to Alexa's talent and vibrant personality, and we couldn't be happier to extend our partnership with Style for another successful series."

Alexa Prisco is one of the top on-location airbrush makeup artist in New York and New Jersey, and her "fairies," including her best friend and client liaison John, and "Jerseylicious" hairstylist Briella, have business booming despite having just opened their new headquarters, 'The Glam Factory.' Providing hair, makeup and even photo services to women looking to be glamorous is not an easy task and one Alexa can't take on by herself so she decides to hire a young new assistant, also named Alexa, who is eager to follow in her glittery footsteps. Dubbed A2, the new assistant looks to be a promising addition to the 'Glam Fairy' team and shares Alexa's vision in taking business to the next level, but will need to earn her position as a reputable fairy.

In the new series, Alexa and her team's transformations will include a Weight Watchers group who have reached their goal weight and want to celebrate with "after" photos; a group of military wives looking to spice themselves up with retro "pin-up" shots, and a woman who wants to celebrate being 40 and single with a makeover and grand entrance at her "Fab at 40" birthday party. Each emotional episode culminates in a big reveal showcasing Alexa and her team's astounding makeovers.

In addition to revealing Alexa's life-changing makeovers, the series also explores her personal life, including Alexa's attempt to get her body back in shape when the team signs up for a "glammy boot camp." Alexa also begins to think about her future family life and explores a variety of options, including freezing her eggs. And in an effort to clear Glam Factory's spiritual energy, Alexa directs her team to hire a real-life Ghostbusters company.

The premiere of the "Glam Fairy" special on January 30, 2011 drew nearly 250,000 total viewers, which exceeded the time period average by more than +70% thanks to a strong delivery among Women 18-34. The special has gone on to reach over three million total viewers to date. In the special, Alexa showcased her makeover magic on a group of "boring" sorority girls, turning them into total babes by making their beauty on the outside match what's on the inside.

"Glam Fairy" is produced by Endemol USA for The Style Network. Three-time Emmy winner Alex Duda is the Executive Producer, joined by Style Executive Producers Sarah Weidman and Merah Chung.

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyleprogramming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network ofNBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Endemol USA

Endemol USA is a leading producer of television programming specializing in unscripted andscripted genres for network and cable television. David Goldberg is Chairman of Endemol North America. The company produces the hit shows "Wipeout," "Extreme Makeover: Home Edition," "Jerseylicious" and "Big Brother." Endemol USA is a division of the Endemol Group, a leading international content developer, producer and distributor of television andonline programming. The company, headquartered in the Netherlands and the UK, has subsidiaries and joint ventures in 26 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit http://www.endemolusa.tv. Endemol is a privately held company.





  [april 2011]  
S
M
T
W
T
F
S
     


· GLAM FAIRY (STYLE)
· JERSEYLICIOUS (STYLE)









[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/18/14 - 08:06 AM]
Celebrities, Renovating Families and Fixer-Uppers Take Center Stage in Nine New Series on HGTV
Among the network's latest additions: "Genevieve's Renovation," "Sold on the Spot" and "The Brothers Big Reno Project."

[04/18/14 - 07:45 AM]
Ed Stafford Returns to Discovery in All-New Epic Series, "Marooned" Premiering Wednesday, April 23 at 10PM ET/PT
Ed strive to prove to himself that he can tackle the challenges of any environment, once again with nothing except his camera - and find everything he needs to not just survive, but thrive in some of the world's toughest environments.

[04/17/14 - 09:31 PM]
"American Idol" Voting Results for April 17
Next week, on Wednesday, April 23, the Top Six get a little bit country and a little bit rock and roll as they perform two songs each - one country and one rock!