or


[04/29/11 - 12:27 PM]
Bravo Leads Broadcast and Cable Networks in Product Placement Effectiveness Over the Last Five Years
Bravo ranks as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.
[via press release from Bravo]

BRAVO LEADS BROADCAST AND CABLE NETWORKS IN PRODUCT PLACEMENT EFFECTIVENESS OVER THE LAST FIVE YEARS

Bravo Ranks As #1 Cable Network In Brand Recall And Engagement Among Adults 18-49

NEW YORK - April 29, 2011 - Bravo Media is the highest-ranked network for Product Placement Effectiveness in Broadcast and Cable over the last five years, securing at least twice as many top placements as any other network, according to Nielsen IAG. This marks the first time a network has released data covering this length of time including over 2,000 product placements. Bravo led all broadcast and cable networks in driving Brand Opinion of integrated advertisers with 31 of the top 100 product placements over the last five years and scored as the No. 1 most-engaging cable entertainment network in the highly coveted 18-49 demographic. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Bravo continues to rank as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

"Nielsen's effectiveness data has consistently shown a relationship between attention paid to TV programs and the impact achieved by product integrations, so it's gratifying to see so many of our sponsorship partners among the top product placements over the last five years, said Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media. "Bravo is cable's leader for engagement every year, well ahead of the rest of the pack and often in front of broadcast networks as well."

Bravo consistently delivers the most affluent, educated, and engaged audience in all of cable entertainment -which results in product placements resonating with fans and directly boosting viewer perceptions of the integrated brands. Specifically, the product integration challenge during the "Top Chef All-Stars" February 16th episode ranked as the highest Brand Recall of all major product placements on cable during the first quarter 2011, and in the top five product placements including broadcast networks. Bravo's highly engaging and culturally relevant programming attracts receptive fans and viewers allowing partnerships with integrated advertisers to breakthrough with great success and results.

Source: Nielsen IAG. Includes monitored broadcast and cable entertainment networks, non-sports programming. Placements with ad adjacency. 1/01/06 - 3/31/11. Broadcast: M-Sa 8-11p, Su 7-11p, Cable: M-Su 6p-12a. P13+. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/06 -3/31/11. M-Su 6p-12a. A18-49. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/11 -3/31/11. M-Su 6p-12a. A18-49.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[11/21/25 - 01:01 PM]
Netflix Wins Drama Series "Trigger Point" and Orders Hot Package Straight to Series
Joel Edgerton stars in an action crime drama about a group of former Tier One Special Forces Operators who sell their elite skills to the criminal underworld behind the front of a private military contracting firm - and the FBI agent who's hunting for them.
[11/21/25 - 12:13 PM]
"Henry David Thoreau" to Air on PBS March 2026
The three-part, three-hour film examines the life and work of the 19th-century writer in the context of antebellum New England and the larger United States, as well as through the universal themes he focused on in his writings.
[11/21/25 - 12:00 PM]
CBS Series Top L+7 Multiplatform Competitive Charts
Seven weeks into the 2025/26 broadcast season, "Tracker" is the #1 series, averaging 14.2 million viewers across broadcast and streaming.
[11/21/25 - 11:00 AM]
Video: New Trailer of Upcoming Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret.

[11/21/25 - 09:00 AM]
What's New on HBO Max This December
New films due next month include "The Family McMullen," A24's "Ne Zha II," A24 documentary "Architecton," and Bleeker Street's "Spinal Tap II: The End Continues."
[11/21/25 - 09:00 AM]
"TMZ Presents: TMZ's Most Outrageous Moments of 2025" Premieres Tuesday, December 2 at 9/8c on FOX
TMZ brings you an ultimate year-end spectacle packed with the most jaw-dropping moments, epic surprises, and unforgettable blunders of 2025!
[11/21/25 - 09:00 AM]
Video: We TV Releases Exclusive Sneak Peek of the New Season of "Love During Lockup"
The prequel to "Love After Lockup," "Love During Lockup," reveals the fascinating moments that occur when people in the free world look for love and begin relationships with inmates, capturing their journey as they count down the days, weeks, months, or even years until the anticipated release.

[11/21/25 - 07:39 AM]
Great American Media Celebrates "Christmas as It's Meant to Be" as the Exclusive Broadcast Home of the 2025 National Christmas Tree Lighting
Great American Media will exclusively broadcast the ceremony on Great American Family Friday, December 5 at 8 p.m. ET, with streaming available on Great American Pure Flix through January 31, 2026.
[11/21/25 - 06:03 AM]
FOX Sports' FIFA World Cup 2026 Final Draw Presentation Features Unprecedented 3 1/2 Hours of Live Coverage on Broadcast Television
FOX Sports' veteran sportscasters Rob Stone and Jenny Taft will anchor the network's on-site broadcast alongside former U.S. Men's National Team (USMNT) stars and acclaimed analysts Alexi Lalas and Stu Holden.
[11/21/25 - 01:01 AM]
Video: "The Night My Dad Saved Christmas 2" - Official Trailer - Netflix
When the sneaky director of a toy company kidnaps Santa, it's up to a father and son to rescue him and save Christmas from disaster.
[11/20/25 - 04:55 PM]
"Dancing with the Stars" Jumps to Season Highs with Epic "Prince Night"
The show rose dramatically over its year-ago penultimate episode in Total Viewers, with its best semifinals performance in seven years.
[11/20/25 - 02:50 PM]
Video: Watch the Trailers - "OWN for the Holidays" Returns with Three Festive New Movies
"Fake Yourself a Merry Little Christmas," "The Christmas Showdown," and "Very Merry Mystery" are on tap in the coming weeks.
[11/20/25 - 01:16 PM]
"Christmas in Nashville" Unveils Star-Studded Performer Lineup for Dec. 3 Country Music Holiday Special on NBC
Bill Murray & His Blood Brothers, Lauren Alaina, NE-YO, The War and Treaty and Trace Adkins are set to perform holiday favorites.
[11/20/25 - 12:32 PM]
"The Tonight Show" Enters the Upside Down - "Stranger Things" Cast to Make a Series of Guest Appearances on "The Tonight Show Starring Jimmy Fallon"
Millie Bobby Brown will co-host with Fallon on December 7, which is the final post-"Sunday Night Football" special episode of the season.

[11/20/25 - 12:30 PM]
Video: Acorn TV Debuts Trailer and Key Art for "The Madame Blanc Mysteries" Two-Part Christmas Special
Created by and starring Sally Lindsay, the special is set to premiere on Monday, December 15 and Monday, December 22, respectively, in the US, Canada, Australia and New Zealand.