or


[04/29/11 - 12:27 PM]
Bravo Leads Broadcast and Cable Networks in Product Placement Effectiveness Over the Last Five Years
Bravo ranks as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.
[via press release from Bravo]

BRAVO LEADS BROADCAST AND CABLE NETWORKS IN PRODUCT PLACEMENT EFFECTIVENESS OVER THE LAST FIVE YEARS

Bravo Ranks As #1 Cable Network In Brand Recall And Engagement Among Adults 18-49

NEW YORK - April 29, 2011 - Bravo Media is the highest-ranked network for Product Placement Effectiveness in Broadcast and Cable over the last five years, securing at least twice as many top placements as any other network, according to Nielsen IAG. This marks the first time a network has released data covering this length of time including over 2,000 product placements. Bravo led all broadcast and cable networks in driving Brand Opinion of integrated advertisers with 31 of the top 100 product placements over the last five years and scored as the No. 1 most-engaging cable entertainment network in the highly coveted 18-49 demographic. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Bravo continues to rank as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

"Nielsen's effectiveness data has consistently shown a relationship between attention paid to TV programs and the impact achieved by product integrations, so it's gratifying to see so many of our sponsorship partners among the top product placements over the last five years, said Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media. "Bravo is cable's leader for engagement every year, well ahead of the rest of the pack and often in front of broadcast networks as well."

Bravo consistently delivers the most affluent, educated, and engaged audience in all of cable entertainment -which results in product placements resonating with fans and directly boosting viewer perceptions of the integrated brands. Specifically, the product integration challenge during the "Top Chef All-Stars" February 16th episode ranked as the highest Brand Recall of all major product placements on cable during the first quarter 2011, and in the top five product placements including broadcast networks. Bravo's highly engaging and culturally relevant programming attracts receptive fans and viewers allowing partnerships with integrated advertisers to breakthrough with great success and results.

Source: Nielsen IAG. Includes monitored broadcast and cable entertainment networks, non-sports programming. Placements with ad adjacency. 1/01/06 - 3/31/11. Broadcast: M-Sa 8-11p, Su 7-11p, Cable: M-Su 6p-12a. P13+. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/06 -3/31/11. M-Su 6p-12a. A18-49. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/11 -3/31/11. M-Su 6p-12a. A18-49.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[02/18/26 - 04:01 PM]
Video: "Boyfriend on Demand" - Official Trailer - Netflix
Seo Mi-rae is worn out by work. Love? It's the last thing on her mind. But a virtual dating service sparks feelings - and maybe a real shot at romance.
[02/18/26 - 02:34 PM]
TLC Announces the Return of "7 Little Johnstons" on Tuesday, March 17
The Johnston family is back, and this season is all about love, laughter, and one unforgettable trip down the aisle.

[02/18/26 - 12:28 PM]
Next on Disney+, Hulu, and ESPN - March 2026
Highlights include the return of "Daredevil: Born Again" plus the streaming premieres of "The Secret Agent," "It Was Just an Accident," "Dangerous Animals," and "Sentimental Value."
[02/18/26 - 11:02 AM]
AMC Networks' March Streaming Highlights Include "Dark Winds," "The City Is Ours: A Crime Family Saga," "100 Nights of Hero" and More
Other offerings include the return of "Mystery Road: Origin" and the debut of "The Feud on Shelbury Drive."
[02/18/26 - 11:01 AM]
New Babies, New Beginning. New Season of Bravo's "The Valley" Premieres on Wednesday, April 1 at 8 P.M. ET/PT
The season three cast includes Danny Booko & Nia Sanchez Booko, Luke Broderick & Kristen Doute, Jason & Janet Caperna, Brittany Cartwright, Jasmine Goode, Jesse Lally, Michelle Saniei and Zack Wickham.
[02/18/26 - 10:10 AM]
Video: Official Trailer for "The Faithful: Women of the Bible" Premiering March 22 on FOX
The highly anticipated biblical event series stars Minnie Driver, Natacha Karam, and Jeffrey Donovan.
[02/18/26 - 10:01 AM]
HBO Original Documentary "Fukushima: A Nuclear Nightmare" Debuts March 10
The film reconstructs the nine harrowing days following the disaster in forensic, real-time detail, from the control-room engineers fighting to prevent a total meltdown, to the political leaders confronting the unthinkable, to ordinary citizens caught in the fallout.
[02/18/26 - 09:17 AM]
Great American Media Launches, "40 Days of Scripture & Film," A Lenten Journey Featuring Acclaimed Faith-Based Films, Including "God's Not Dead," "The Blind," "Someone Like You," and "Just in Time"
Other highlights include the mid-winter finale of "Crossroad Springs"; the original movie "Blessings in Disguise"; and an all new season of "When Hope Calls: Brookfield."
[02/18/26 - 09:01 AM]
Video: "Unicorn Academy: Secrets Revealed" Teaser - Netflix Family
Follow Sophia and her friends as they embark on a glimmering quest to unlock Unicorn Island's mysteries and banish Grimoria - and Ravenzella - for good!
[02/18/26 - 09:01 AM]
Video: Hulu Debuts Official Key Art and Trailer for Season Four of "The Secret Lives of Mormon Wives"
The series returns with all 10 episodes on Thursday, March 12 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ in select international markets.
[02/18/26 - 09:00 AM]
Adult Swim Gives Green Light to Animated Comedy from Dan Licata and Joe Pera, "My Two Cars"
The animated quarter-hour comedy is the only show brave enough to explore what happens when a man owns two cars and all the joy and frustration that comes with it.

[02/18/26 - 08:31 AM]
BET Honors the Enduring Legacy of Civil Rights Trailblazer Rev. Jesse Jackson with Special Tribute, "Jesse Jackson: In His Own Words," Airing February 18 and 19 on BET
Narrated by CBS News National Correspondent Michelle Miller, this BET News special offers a rare and powerful look at Rev. Jackson's life through archival interviews and historic speeches that capture his profound national and global impact.
[02/18/26 - 08:06 AM]
Dawn French Sitcom "Can You Keep a Secret?" Recommissioned for a Second Series After Launch Episode Racks Up 5.3 Million Viewers
The series landed as the third biggest comedy launch on BBC iPlayer since 2024 with an audience of 3.3 million (62% of the audience) across 28-days.
[02/18/26 - 08:01 AM]
Video: Apple TV Debuts Trailer for "Imperfect Women," Premiering Globally March 18
The eight-episode series will make its global debut on Apple TV with the first two episodes on Wednesday, March 18, followed by new episodes every Wednesday through April 29.
[02/18/26 - 06:31 AM]
"Lucy Worsley Investigates: The American Revolution" - Historian Lucy Worsley Explores One of History's Most Explosive Breakups and How the British Empire Lost the War for America's Independence Against a Ragtag Band of Rebels
The new two-part series, filmed on both sides of the Atlantic, premieres Tuesday, April 7.