or


[04/29/11 - 12:27 PM]
Bravo Leads Broadcast and Cable Networks in Product Placement Effectiveness Over the Last Five Years
Bravo ranks as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

[via press release from Bravo]

BRAVO LEADS BROADCAST AND CABLE NETWORKS IN PRODUCT PLACEMENT EFFECTIVENESS OVER THE LAST FIVE YEARS

Bravo Ranks As #1 Cable Network In Brand Recall And Engagement Among Adults 18-49

NEW YORK - April 29, 2011 - Bravo Media is the highest-ranked network for Product Placement Effectiveness in Broadcast and Cable over the last five years, securing at least twice as many top placements as any other network, according to Nielsen IAG. This marks the first time a network has released data covering this length of time including over 2,000 product placements. Bravo led all broadcast and cable networks in driving Brand Opinion of integrated advertisers with 31 of the top 100 product placements over the last five years and scored as the No. 1 most-engaging cable entertainment network in the highly coveted 18-49 demographic. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Bravo continues to rank as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

"Nielsen's effectiveness data has consistently shown a relationship between attention paid to TV programs and the impact achieved by product integrations, so it's gratifying to see so many of our sponsorship partners among the top product placements over the last five years, said Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media. "Bravo is cable's leader for engagement every year, well ahead of the rest of the pack and often in front of broadcast networks as well."

Bravo consistently delivers the most affluent, educated, and engaged audience in all of cable entertainment -which results in product placements resonating with fans and directly boosting viewer perceptions of the integrated brands. Specifically, the product integration challenge during the "Top Chef All-Stars" February 16th episode ranked as the highest Brand Recall of all major product placements on cable during the first quarter 2011, and in the top five product placements including broadcast networks. Bravo's highly engaging and culturally relevant programming attracts receptive fans and viewers allowing partnerships with integrated advertisers to breakthrough with great success and results.

Source: Nielsen IAG. Includes monitored broadcast and cable entertainment networks, non-sports programming. Placements with ad adjacency. 1/01/06 - 3/31/11. Broadcast: M-Sa 8-11p, Su 7-11p, Cable: M-Su 6p-12a. P13+. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/06 -3/31/11. M-Su 6p-12a. A18-49. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/11 -3/31/11. M-Su 6p-12a. A18-49.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/22/14 - 04:00 PM]
New Primetime Special "Sofia the First: The Curse of Princess Ivy" to Premiere Sunday, November 23 on Disney Channel
The high-stakes adventure features a special appearance by Rapunzel, voiced by Mandy Moore, who reprises her role from Disney's "Tangled."

[10/22/14 - 03:19 PM]
Bravo Media Renews "Below Deck" for Third Season as Finale Earns Highest-Rated Episode of the Season with Over 1.4 Million Total Viewers
Plus: look for "The Crew Tells All" next Tuesday, October 28 and a reunion special the following Tuesday, November 4.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 01:37 PM]
Lifetime Greenlights Limited Series "Lizzie Borden: The Fall River Chronicles"
Christina Ricci will reprise her haunting role as the notorious murder suspect she portrayed in the network's hit original movie "Lizzie Borden Took An Ax."

[10/22/14 - 01:14 PM]
Sneak Play of "Becoming," from LeBron James' Springhill Production Company and ESPN Films, Added at 5:30 P.M. Sunday, October 26 on Disney XD
It will also be presented in the previously announced 8:00 p.m. timeslot on Disney XD and on Friday, November 7 (7:00 p.m., ET/4:00 p.m., PT) on ESPN.

[10/22/14 - 12:44 PM]
Animal Planet's "Finding Bigfoot" Returns with Search for World's Largest Sasquatch
On Sunday, November 9, the series returns with a special two-hour episode that takes Bigfoot Field Research Organization (BFRO) president Matt Moneymaker, researchers James "Bobo" Fay and Cliff Barackman and skeptical scientist Ranae Holland off to the wilds of Alaska.

[10/22/14 - 11:31 AM]
Syfy's Hit Competition Series "Face Off" to Return for Eighth Season January 13 at 9PM
In a twist on the show's traditional format, three former champions, Rayce Bird (Season 2), Anthony Kosar (Season 4) and Laura Tyler (Season 5), will return in the premiere and select teams of five new artists who they will coach throughout the season.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 11:05 AM]
Comedy Icon Steve Coogan to Star in "Happyish" on Showtime(R)
He'll succeed the late Philip Seymour Hoffman in the project, a comedic, soul-searching examination of our pursuit of happiness, a pursuit that might just be the very thing causing our unhappiness in the first place.

[10/22/14 - 11:04 AM]
Discovery Family Channel to Premiere the Third Season of Hasbro Studios' Popular Animated Series "Transformers Rescue Bots," November 1
The season three premiere of "Transformers Rescue Bots" returns with the episode "Land Before Prime," where Optimus Prime is forced to embrace his primal side when the Rescue Bots discover a mysterious island filled with dinosaurs.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 10:49 AM]
First-Ever LEGO(R) Batman Television Special, "LEGO DC Comics: Batman: Be-Leaguered," Premieres October 27 on Cartoon Network
Produced by Warner Bros. Animation, this powerhouse partnership between the LEGO Group and DC Entertainment is a funny, lighthearted tale new to the DC Comics universe.

[10/22/14 - 10:42 AM]
"CMA Country Christmas" Adds Performances by Alan Jackson, and Brad Paisley with Rock Legend Steven Tyler
Artists previously announced include Dan + Shay, Brett Eldredge, Sara Evans, Lucy Hale, Hunter Hayes, Little Big Town, Idina Menzel, Nettles, LeAnn Rimes, Michael W. Smith, and Carrie Underwood.

[10/22/14 - 10:41 AM]
Inspired by the Success of "Shark Tank" ABC Announces the Launch of "Beyond the Tank"
"Beyond the Tank" will feature a look back at past "Shark Tank" pitches and deals to examine the highs and lows that can come from an appearance in the tank.

[10/22/14 - 10:31 AM]
TNT Greenlights "Cold Justice" Spinoff
Rather than tackling homicides, however, the new series will focus on sex crimes.