or


[04/29/11 - 12:27 PM]
Bravo Leads Broadcast and Cable Networks in Product Placement Effectiveness Over the Last Five Years
Bravo ranks as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

[via press release from Bravo]

BRAVO LEADS BROADCAST AND CABLE NETWORKS IN PRODUCT PLACEMENT EFFECTIVENESS OVER THE LAST FIVE YEARS

Bravo Ranks As #1 Cable Network In Brand Recall And Engagement Among Adults 18-49

NEW YORK - April 29, 2011 - Bravo Media is the highest-ranked network for Product Placement Effectiveness in Broadcast and Cable over the last five years, securing at least twice as many top placements as any other network, according to Nielsen IAG. This marks the first time a network has released data covering this length of time including over 2,000 product placements. Bravo led all broadcast and cable networks in driving Brand Opinion of integrated advertisers with 31 of the top 100 product placements over the last five years and scored as the No. 1 most-engaging cable entertainment network in the highly coveted 18-49 demographic. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Bravo continues to rank as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

"Nielsen's effectiveness data has consistently shown a relationship between attention paid to TV programs and the impact achieved by product integrations, so it's gratifying to see so many of our sponsorship partners among the top product placements over the last five years, said Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media. "Bravo is cable's leader for engagement every year, well ahead of the rest of the pack and often in front of broadcast networks as well."

Bravo consistently delivers the most affluent, educated, and engaged audience in all of cable entertainment -which results in product placements resonating with fans and directly boosting viewer perceptions of the integrated brands. Specifically, the product integration challenge during the "Top Chef All-Stars" February 16th episode ranked as the highest Brand Recall of all major product placements on cable during the first quarter 2011, and in the top five product placements including broadcast networks. Bravo's highly engaging and culturally relevant programming attracts receptive fans and viewers allowing partnerships with integrated advertisers to breakthrough with great success and results.

Source: Nielsen IAG. Includes monitored broadcast and cable entertainment networks, non-sports programming. Placements with ad adjacency. 1/01/06 - 3/31/11. Broadcast: M-Sa 8-11p, Su 7-11p, Cable: M-Su 6p-12a. P13+. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/06 -3/31/11. M-Su 6p-12a. A18-49. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/11 -3/31/11. M-Su 6p-12a. A18-49.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 04:16 PM]
Netflix and Leonardo DiCaprio Partner on Upcoming Documentary "Virunga," Premiering November 7
The film follows an embattled team of park rangers and the endangered mountain gorillas they protect, as they are caught in the crossfire of poachers, militia and industry in Africa's oldest national park.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 01:05 PM]
Climb Aboard the "Home Sweet Bus" in New TLC Special
The cable channel hits the road with the musical and mobile Allen family as they perform across the country and live in their home on wheels.

[10/17/14 - 11:29 AM]
A Third-Consecutive Year of Disney XD's "Pranksgiving," a Cornucopia of Fun-Filled Programming, Is Set for November
Highlights include an all-new edition of the hit hidden-camera series "Just Kidding," hosted by multi-talented actor Calum Worthy.

[10/17/14 - 11:24 AM]
Syfy and Chiller Win Five Awards for Creative Design at Prestigious 44th Annual Creativity International Awards
Work on "Helix," "Dominion," "Jim Henson's Creature Shop Challenge" and "The Monkey's Paw" were among those honored.

[10/17/14 - 09:56 AM]
A&E's Hit Original Series "Duck Dynasty" Returns for Season 7
The Robertsons embark on a family trip to Scotland in the one-hour season premiere on Wednesday, November 19 at 9:00/8:00c.

[10/17/14 - 09:31 AM]
Nat Geo WILD's Fifth Annual "Big Cat Week" Returns with Its Most Jaw-Dropping Lineup Ever
For five years, Nat Geo WILD has turned its lens on these majestic creatures during its annual event to shine a light on their struggle and to remind viewers of their importance in the world.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.